Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in July 2018, provided by the retail-FMCG.ro, the most read B2B online publication in Romania from retail & FMCG niche.
PREMIUM: The retail market is in transition and the market conditions for adopting the innovation and to reevaluate the partnerships are favorable. Trends and Innovations in retail for 2019-2020
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Retail
Mega Image opened three new Shop&Go stores in Timisoara, after opening the first Mega Image store on this market.
Alfa Beta, part of Delhaize Group and Mega Image announced the two new Brand Presidents and Mircea Moga is the one of them for Mega Image.
The measures to reduce the amount of plastic waste are part of Lidl’s sustainability strategy for a better future. Also, the retailer opened a new store in Resita and Tuzla, reaching 228 units in Romania. „Cultivated in Romania”, the only project that revitalize the romanian varieties of vegetables through which Lidl extends the offer with ARUM pepper and JOVIAL chilly pepper.
Selgros Cash&Carry has a new general manager, Robert Hellwagner, that will replace Alexandru Vlad, appointed CEO of Selgros Germany.
Kaufland Romania launched the inspirational campaign ABC for a complete life, through which promotes and purpose romanians a responsible, conscious and careful lifestyle, even if it is about your own person, family, or the environment.
Farmec, the most important romanian cosmetics producers, opened a new Gerovital store in Cluj-Napoca.
Carrefour Romania registered the biggest growth of 8.1% organic and 5.1% like-for-like sales in the first semester of 2018.
FMCG
This year, the well-known wine from Vincon, Yellow from Odobesti, celebrates 50 years anniversary.
At 25 years anniversary of existence of its products on the romanian’s market, Hochland is reinventing and launched a campaign of brand communication.
Danone Romania registered in 2017 positive financial results that consolidates a profitable position which permits the company to continue local investments this year.
In the first year of implementation, the educational program The power is in YOUth, developed by Coca-Cola HBC Romania in partnership with The Social Incubator Association, brought together at courses over 1200 young romanians, predominant from disadvantaged environment.
Hochland launched a new brand, known already on the German market: Grunlander.
The Competition Counsel analyzed the transaction between Popasul Trebes and Pambac SA, after the divide of the shareholders.
Olympus, one of the biggest dairy producers in Romania, launched on the local market the new greek yogurt Stragghisto, after an investment on 20 billion euros.
E-commerce
Romania registered a 37% growth on e-commerce in 2017, according to EuroCommerce.
Blugento, a company from Cluj specialized in e-commerce solutions based on Magento platform, in partnership with DHL Express, launched Blugento Global, a service dedicated to online stores that want to extend the activity in other countries.
Services
Schneider Electric, a leader in digital energy management and automation, is developing a new full traceability tool – End to End Traceability – to monitor products across the entire supply chain, in partnership with Microsoft company, using blockchain tehnologies.
Smart ID Dynamics company, specializing in the development and implementation of end-to-end solutions for automation of Retail, Production, Logistics, Distribution and Utility processes, brings attention to the Zebra Food-Safe Solution Card offering retail solutions for security card printing grocery shop.
The Competition Counsel authorized the transaction between Platforma ROCA SA, which takes over Frigotehnica SRL and Eco Clima Industrial SRL.
By combining interactive instruments and technologies with the digital environment, Syscom Digital agency relies on a new type of services with a highest potential growth in the next period – experiential marketing.
PayU, one of th most important online pay systems distributors, announced the acquisition of the technology pay system from Israel, ZOOZ, with a common vision to create a new global standard in pay infrastructure industry.
Augmented reality (AR) will find the applicability in retail sector, will be present in physical stores and will be taken in this sector by the retail employees and by the online consumers.
Studies
The top management companies perspective from Romania about digitalization is identified in a study made by Valoria.
The volume of retail value in Romania grown in May 2018 with 6,4% compared to May 2017, according to INS.
Romanian employees spend too much money from their budgets on the benefits gained from the employers for the acquisition of the travel services, according to an analyze from BenefitOnline.ro.
Romania points the lowest at the expectations about the economy between the 28th european countries analyzed by the GfK study on the consumer climate in Europe for the second quarter in 2018.
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