Romanian Grocery Retail – The most important news from December 2018

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in December 2018, provided by, the most read B2B online publication in Romania from retail & FMCG niche.


PROFI ROM FOOD retailer, the operator of PROFI store network, with Standard, City and Loco store formats, that belongs to Mid Europa Partners, finished the year with 925 stores and the threshold of 1000 stores will be passed in the spring of 2019.

Credit foto: Shutterstock

Mega Image will open, next year in March, a store of approximate 1.000 mp in Victoria Ploiesti Vest commercial center, according to Activ Property Services, an exclusive renting agent of Victoria Ploiesti Vest commercial complex.

Carrefour opened the hypermarket from Shopping City Satu Mare commercial center, the first modern destination o shopping and entertainment from the region, a retail project developed by NEPI Rockcastle. Also, the retailer opened two new hypermarkets with an individual sale surface of over 7.500 mp in Satu Mare and Baia Mare, the national network reaching 35 units in this format.

Sonae Sierra acquired 50% of the ex partner participation from joint venture, a move that consolidates its presence in Romania.

Real Foods announced the opening of its second store bio and gourmet food products from Bucharest, in Pipera Plaza.

Starting with 11 of December, Auchan entered in Uber Eats platform with a special range of restaurant products, created by Chef Marin Sabau and Che Sorin Barbu. The retailer with Oney Bank launched, an unique mobile application in Romania, that permits biometric authentication payments – with fingerprint, and with the help of the smartphone, by scaning a QR code.

Lidl continued the investment in Romania by opening a new store in Brasov on 20th of December, on street Spicului, no. 5.

100 stores dm in Romania

The only pharmacy network in Romania, dm drogerie markt opened the 100th store in Romania at Ploiesti.

The ambitious plan of expansion of REWE Romania continued also in december with the opening of 8 Penny Market stores in 7 districts in Romania and in Bucharest.

Kaufland launched Kidland, a new private label of toys for children of all ages, available in every Kaufland store in Romania. Also, the retailer launched a new private label of food products lactose free and gluten free: „K-free”, for the ones with intolerance at these substances. To help the elders and children from isolated mountain villages from Nehoiu-Braesti, Buzau district, Kaufland Romania and GTC Motorsport Club the Umanitara Off-Road campaign for Christmas.


Beciul Domnesc, a brand with tradition from VINCON Romania producer, invited its customers to discover its story and to transform their moments in stories that they will remember many years from now.

PepsiCo announced the appointment of Adrian Lacatus in the position of Commercial Senior Director, Eastern Balkans, starting with 3rd of January 2019.

Milka, one of the most beloved brands of chocolate in the world, invited all Romanians to offer to the beloved ones tenderness in every day of December.

Farmec, the biggest Romanian producer of cosmetics, announced the launch of special packages for holidays, that contain the most appreciate and recent launched products from company portfolio. Also, the producer opened the 25th store after an investment of 50.000 euro.

Ferrero launched this season a new collection of festive ornaments inspired by the most beautiful Christmas carols, special designed to be realized at home, beside the loved ones.

According to the recent report about the results in european sector of beer from European Brewers organization, Romania occupied the 8th place in 2017 beside the biggest producer countries of beer in EU space.

Cooking by HEINNER launched a new premium range of cooking products that has the signature of Chef Sorin Bontea.

Supporter of the Romanian football tradition since 2006, Timisoreana continues the partnership with Football Romanian Federation, as Official Sponsor of Romanian Cup.


2Performant, a regional platform of marketing with over 600 clients from Central and Eastern Europe, launched, in beta version, a new functionality for digital management of influencer campaigns and content marketing.

Doraly Expo Market, one of the biggest commercial parks specialized in home and food products in Romania, prepares the opening of 3 new pavilions in 2019.

Services is a marketplace with free access for Romanian contractors who want to make the first steps in business or want to develop the existent business, but also for the specialists from different domains that are related to business development and want to offer their expertise.

Mastercard and Microsoft announced a strategical partnership meant to improve the mode in which people use and administrate the digital identity. Also, Mastercard and phyre fintech launched the phyre digital wallet on Romania’s market, a mobile application, certified by by Mastercard and sustained by Paynetics, a licensed e-money institution that permits the users to enroll in the application any card that permits payments, whatever the issuer is, and to obtain a Mastercard digital card that can be tokened based on intelligent technology of payment Mastercard Digital Enablement Service.

2Performant marketing platform helps content creators, among which we count, magazine – a B2B content creator – with a new functionality of the platform related to influencer marketing zone, that facilitates the direct partnership with some brands and agencies and the complete digitalization of all processes related to contracts and payments.


According to the data of the most recent market study realized by MEDNET Marketing Research Center, 87,3% of the persons from urban area intentioned to buy gifts for Saint Nicholas for the beloved ones, a constant percentage over the last 4 years.

According to the „Behavior in the era of digital consumer” study launched by Valoria, just 4% of the consumers in Romania say that they are very loyal to the companies without any loyal presence, as against 33% in case of the once with online presence.

In the first 9 months of 2018, the FMCG industry grew amid rising inflation. The families in Romania have spent with 6,4% more money on FMCG comparatively with the same period last year.

According to a KeysFin study, the companies businesses in romanian food retail will overcome this year the record level of 100 million lei.

False discounts and long periods of sales make half of the Romanians to be unhappy of the offers for Black Friday, according to a study realized by Starcom in partnership with Kantar TNS, in November 2018.

Romanian Grocery Retail

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