Romanian FMCG Retail – The most important news from May 2022

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in May 2022, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

Invitation to EXPO DIY 2022 – Smart Green Home (June 29 – 30, 2022) for buyers from the DIY, Home Improvement & Gardening categories, an exhibition organised by publication, focusing on ecological solutions and products that will take place in Bucharest.

On 26th and 27th of October 2022 will take place the event EXPO RETAIL 2022 – Digital, Green & Tech, the exhibition dedicated to technology, equipment, solutions and services for retail & ecommerce & FMCG industries. Save the date!

carrefourRetail – Carrefour

Carrefour opened the gates for those who are searching for new opportunities in their career, with over 600 available positions in headquarters and in hypermarket, supermarket and express stores, and also in Supeco stores from Bucharest and Ilfov, at the first jobs fair organized by the company on 6th and 7th of May, in the Orhideea’s hypermarket parking in Bucharest.

Carrefour Romania launched with Ploiesti City Hall and the European Community for Local Development Association the project „Educational Orchard”, through which offers a space dedicated to outside school hours for preschoolers, pupils and students, in City Park Ploiesti Vest.

Retail – Auchan

Auchan Retail Romania and Romanian Post Office signed a partnership for selling food and non-food products in the post offices in the country.

Retail – Lidl

Lidl Romania opened a new store in Slatina, Olt district, on 12th of May, a new store in Pitesti, Arges district, on 19th of May, and a new store in Pucioasa, Dambovita district, on 26th of May, reaching a national network of 328 stores.

Retail – Kaufland

Kaufland opened the first playing and care center dedicated to the employee’s children, Kaufland Day Care, in Timisoara.The retiler came with a new campaign strategy with awards for clients that want to spend more time with the family.

Kaufland Romania  extended the infrastructure of recycling self care and house products (PET, HDPE and LDPE plastic) in all the 152 stores in Romania and in the 7 stores in Moldova Republic.

Retail – PROFI

PROFI, the retailer that owns the biggest national covering network and with the most stores in Romania, continued the development in 2021 when it opened 173 new stores and remodeled 75 of the actual stores, reaching at the final of the year with over 1560 stores, of which 162 are in the new Profi format.

Retail – other retailers

A dream came true, a wish more powerful than the global pandemic, a Romanian business of millions of euros: Cupio celebrated 10 years of activity.

The retail network Magazine DIANA opened a new store in Arges.


Puratos Romania organized a big survey and market study about the preferences of Romanian consumers for the sweet pastry and bakery.

Marko Andrić has been named Sales Director of Coca-Cola HBC Romania starting with April.

This year, Nutrivita, one of the main suppliers in Romania of healthy products, celebrated 15 years of activity in the import and distribution in Romania of diet and BIO products.

Greenpoint Trade, a Romanian company active for 20 years on promoting of quality food for pets, imports and distributes at national level petfood regular natural products, veterinary diets, without gluten, ecological, and also develops continuous training educative programs for vets.

Nestlé Romania started 2022 with an increase of 12,9% in the first trimester.

We had the pleasure to talk to Ana Maria Doxan, business Executive Officer of Nespresso Division in Romania, about the Vertuo system from Nespresso, a system for preparing coffee that revolutionized in 2014 the coffee industry.

Ursus Breweries, the biggest player on the local beer market, launched in Romania Kozel brand.

This summer, HELL ENERGY, leader of energy drinks market in Romania, launched two new flavors, in limited edition.

Food Service

LifeBox, leader on the market of healthy food delivery in Romania, launched a new range of healthy meals, only available for quick delivery.

Popeyes Romania announced that will open two more restaurants in Bucharest this summer, and started recruiting the new members of the team.

Bilancia, leader in import and supplying of HoReCa professional equipment, finished the first trimester of the year with sales of 5.000.000 euro, increased with 10% than the first three months of 2021.

Glovo, one of the main players in the world of delivery of many categories, with the occasion of International Burgers Day, presented to Romanians the data about the consume of burgers in Romania.

From the beginning of the year, 5 to go‘s expansion rhythm increased and reached an average of 16 new units opened monthly, from January.


eMAG clients take part of a more simplified process of acquisition and of uniform standards about delivery at easybox, even if they will order from eMAG or from a seller from Marketplace.

FAN Delivery, the online platform of personal shopping with quick delivery, launched by the leader of local courier FAN Courier, accelerated the development at national level, according to the strategy assumed in 2021 and is operational starting with May in Bucharest and Ilfov.

At almost two years from launching, eMAG Genius service reached over 340.000 clients that adopted online shopping without effort.

The programs developed by eMAG for sellers in Marketplace in the last year brought an increase of sales volume with 23% more than the last year, and over 47% of the sellers on the platform registered increased sales.

Managis Bio, the online store from Cluj’s company with the same name, national importer and distributor of ecologic food and cosmetics products, is the first online store in Romania that became CryptoFriendly and NFTfriendly.

eMAG announced the balance sheet for the investment plan of 3.2 billions lei on three years, launched in 2021.

Auchan Romania launched the first Auchan Express store, in Glovo platform, with orders delivery in 15 minutes.


Clean Recycle, one of the biggest players on the local market of responsibility transfer in the packaging domain (OIREP), reported a business volume of 3.8 millions euro and 56.000 tones of packaging waste collected in the first half of the year.


PlinTech is the strategic partner that offers advanced solutions of Auto/ID, Mobile, Wireless, Voice, RFID and electronic payments systems to the companies from Romania and Eastern Europe and was created to respond to many challenges of the companies in optimizing operational processes – from production and logistics to distribution.

The clients of online stores created on the e-commerce platform ContentSpeed are taking part of a better experience of delivery, after signing a partnership with Postis, the first digital platform in Romania for management, automation and optimization of deliveries.

R-CREATE, the company that launched the returnable packaging – a friendly alternative with environment, for packing packages ordered online – offered free renting of the innovative option of packaging as a service for the next 10 e-commerce platforms that announced the collaboration in may.

Launched in June 2020, IC Events platform of InternetCorp, one of the biggest players in the Romanian industry of online publishing, has new digital clothes, is taking the experience of offline and hybrid events at new level and extended on international level.

Pungescu, the local brand of custom biodegradable bags, that is owned by the Romanian group of companies Total Gama Prod and Profi Green Partners, started the construction of a new warehouse, that will have a surface of 3.500 sqm, and includes the new headquarters, after an investment of almost 2 millions euro.

Eugen Saulea, the founder of ESSA Group, is investing in a new domain – digital invention – and launched on the Romanian market DANTEM, a company that will develop with the businessman Petr Adámek.

DAAS company, part of EPTA international group, made in 2021 a market share of 43.5 millions euro and in the first trimester of 2022 registered an advance of 57% than the predictions.


In April 2021, in grocery retail in Romania were opened  34 stores, in this account entering just the stores opened and officially released by the retailers.


More than a half of small retailers in Romania, 53% tend to sell the products exclusively online, predominantly in their own e-shops and over 40% are selling online and offline in the same time and just 6% on online marketplaces, according to a study made by VTEX, the e-commerce platform for brands and enterprise retailers, in collaboration with MKOR Consulting.

The industry of beverages contributed with over 3.65 billions euro at the Romanian economy between 2017-2020, of which 1 billion euros was direct gross added value.

The predictions for local producers market are favorable, 64% of the consumers consider that the local producers market will develop in the next 5 years, according to the most recent study of iSense Solutions.


The 13th edition of the competition Votat Produsul Anului Romania announced the winners for 2022.

After two years of online events, the 17th annual edition of GPeC SUMMIT took place with physical presence on 30th and 31st of May at National Theater and at Sheraton Hotel from Bucharest.

Between 14th and 17th of June, Bucharest will transform in the international city of technology, because it will take place Bucharest Tech Week.

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