Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in April 2022, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
Invitation to EXPO DIY 2022 – Smart Green Home (June 29 – 30, 2022), for buyers from the DIY, Home Improvement & Gardening categories, an exhibition organised by BricoRetail.ro publication, focusing on ecological solutions and products that will take place in Bucharest.
Book a stand!
Retail – cora
The new CEO of cora Romania is, starting with April 2022, Aura Rădulescu, who will lead a new management team and who has as objectives for the next three years relaunching the company growth and consolidating the commercial model.
cora continued to develop its most new concept, cora Urban, by opening two new stores in Bucharest, reaching a total of 5 such a convenience units.
Retail – Lidl
Lidl Romania opened a new store in Sacalaz, Timis district, on 7th of April, one store in Roman on 11th of April, one store in Timisoara and one in Ploiesti on 14th of April, reaching 325 stores.
Under the umbrella For a better future, in 2021 financial year (1st of March 2021 – 28th of February 2022), Lidl Romania invested over 35 millions lei for lasting development of Romanian society.
Retail – Carrefour
Carrefour Romania announced the steps for integrating Ukrainian people on the labor market, by creating a number of 200 jobs of universal commercial worker in its national store network of hypermarkets, supermarkets and Supeco, meaning almost 260 units.
Carrefour launched Express Box, a new concept of product through which the company continues the commitment for concrete against food waste.
Carrefour Romania and BT Direct, the consumer finance division of Banca Transilvania Financial Group, launched a new shopping card with extra benefits in Carrefour stores.
Retail – Kaufland
Kaufland Romania announced „On the Language of the Romanians”, a new digital project that promotes popular expressions inspired by the Romanian gastronomic heritage.
Kaufland Romania results based also in 2021 on sustainable strategy assures the company, for the second year consecutively, the sustainability certificate from CHEP Romania, leader in renting reusable pallets, and confirms the quality of actions for protecting the environment undertaken by the retailer.
Kaufland Romania announced the benefits package offered in 2022 to over 15.000 employees from 152 stores in the country, from the 2 logistics platforms in Ploiesti and Turda and from central headquarters in Bucharest.
Retail – Auchan
Between 20th of October 2021 and 31st of January 2022, 45 entities (NGOs, kindergartens, schools, high schools and universities) responded to the call initiated by Auchan Foundation proposing projects to support healthy eating, with priority for disadvantaged categories.4
Auchan Romania launched a partnership with VTEX, enterprise platform for e-commerce, dedicated to brands and retailers, leader in accelerating digital commerce transformation, through which will integrate new functionalities for online buyers.
Recommerce Group, pioneer and leader in Europe in the field of smartphone refurbishment, signed a strategic partnership with Auchan Retail Romania.
Retail – PENNY
PENNY continued the expansion plan by opening a new store in Bistrita, one in Sibiu and one in Livezeni, reaching a national network of 310 stores. The retailer finished 2021 year with a market share of 5,39 billions lei, representing an advance of 14% reported to 2020.
Retail – Mega Image
Mega Image announced that Ukrainians who chose Romania have the chance for a job in the company.
FMCG
AGROSEL, leader on the Romanian market on the segment of seeds designed to hobby gardening, wants and has the capacity to become the main supplier of vegetables and flowers seeds for amateur gardeners in Central and Eastern Europe, based on a large range of products, adapted to the specific of this zone, based on continuity and adaptability and sustainability: reducing the carbon footprint by using green energy and shortening the distribution chain.
Macromex, one of the main players on the Romanian food industry, finished 2021 with 15% advance of the market share, sees a return of HoReCa market at 2019 level, but awaits a 2022 marched by inflation, volatility and lack of availability of goods.
From March 2022, Bianca Presada took over the role of Trade Marketing Director at Coca-Cola HBC Romania, becoming a member in the Senior Management team of the company.
The brand of dry food for animals ULTIMA, the second most sold product in the pet food supermarket sector for cats and the third most sold product in the pet food supermarket sector for dogs, in Europe, according to Euromonitor, is distributed in Romania by GreenPoint Trade.
Marinela Ardelean, international wine expert and the ambassador of the program Deschidem Vinul Romanesc, developed by Carrefour, told us more about what meant the experience from New York for Romanian wine and what is coming next in the program, in an interview for retail-FMCG.ro.
Cramele Recas is the first producing company of wines in Romania that renews its car fleet with 11 electric cars and 8 hybrids.
Klintensiv, Romanian producer of professional disinfectant, launched the first mosquito and tick repellent in its portfolio, for children aged over 6 months and for adults.
Whiskas, in collaboration with Waltham Institute, invited all who had or adopted a cat to discover the newest studies about their care.
Strongbow launched on the Romanian market – Strongbow Dark Fruit.
VARTA Romania, technologic leader in batteries production, provoked people to imagine and explore the beauty of Romania through Xrace 2022 powered by VARTA, an event being at first edition of 2022: a running competition meant to reveal to adventure enthusiasts something form the magic of the wildness of Vulturilor lake.
The super premium Italian brand of beer Peroni Nastro Azzurro launched in April a new alternative for alcohol, Peroni Nastro Azzurro 0,0%.
Food Service
Taco Bell, QSR brand known at international level for its products of mexican inspiration, operated in franchise system by Sphera Franchise Group, is counting on a strong digitization and innovation strategy on local level, concentrating on solutions and platforms meant to meet customers needs.
Opening the first Popeyes restaurant in Romania gathered hundreds of clients on 9th of April 2022, from the first hours of the day, in Baneasa Shopping City, to taste the famous fried chicken, prepared by the recipes from Louisiana’s kitchens.
KFC celebrated 25 years of presence in Romania.
FRYDAY, the Romanian start-up of quick service, that uses peanut oil for frying and performant equipment, opened on 28th of April 2022, in Palas Iasi commercial center, the fourth restaurant of the network in Romania.
Starting with May, a new product completes 5 to go portfolio: the vitamin water 5 to go & VIWA Vitamin Water.
E-commerce
sezamo online supermarket, that launches its services in April, started the collaboration with local producers in all the country, over 30% from the partnerships signed being with them.
Tazz launched its first investment program, Tazz Republic, created to support entrepreneurs from HoReCa in the process of digitization and national expansion.
Glovo, one of the main players in the world on delivery of many categories, with BCR Scoala de Bani experts, as part of the project ”Courier Trampoline”, organizes financial education courses for couriers and proposed to have a positive impact in couriers lives, through developing abilities that can contribute to reaching professional aspirations.
European Digital Commerce event powered by VTEX became a landmark event for the entire industry of retail in the region, reunited hundreds of specialists, tenths of speakers and entire hours of premium content.
Freshful by eMAG, first 100% online hypermarket, launched at the final of October 2021, attracted in less than six months of activity 30.750 unique clients in Bucharest and Ilfov, of which 20% became to recurring order at less than 7 days from the last order.
eMAG became the most valuable Romanian brand in the annual Brand Finance ranking, exceeding the value of 1 billion euro, increasing with 29% than last year and being, in premiere, on the first place in Romania for an e-commerce company.
Services
BUZZStore, an agency that, for the last 12 months, occupies the 1st place in the section Digital Agencies in the Zelist Romania ranking, launched at the ending of March the new service, BUZZLiveShopping, in partnership with Streams.live, platform specialized in live events.
Analysis
In March 2021, in grocery retail in Romania were opened 31 stores, in this account entering just the stores opened and officially released by the retailers.
Retail modern stock in Romania reached 4,02 mil. mp at the final of first trimester of 2022, next year is shaping to be auspicious for retail parks and for commercial centers, considering the new offer and construction projects.
Romanian Brewers Association announced the evolution of beer market in 2021.
Law no. 81/2022 on unfair business-to-business commercial practices in the agricultural and food supply chain (Law no. 81/2022) was published in the Official Monitor. This has the objective to transpose the regulations of 2019/633 UE Directive of European Parliament and Council from 17th of April 2019 on unfair business-to-business commercial practices in the agricultural and food supply chain.
The market share of food retail in Romania increased with almost 10% than 2019 and was with 97% over the result in 2011, reaching the level estimated in the last year’s analysis dedicated to this market, of almost 130 billions lei in 2020.
Events
Biz Magazine awarded on 13th of May 2022, at Biz Sustainability Awards 2022 Gala, 11 of the most respected and active personalities, companies and NGOs that truly understand what it means to be responsible and to invest in the communities.
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