Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in April 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
EXPO RETAIL 2026 – Digital, Green & Tech, the fifth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 23rd-24th of September 2026 at the Polytechnic National University of Science and Technology from Bucharest, announced the first partners and exhibitors.
Personalized offers for partners at contact@expo-retail.com or tel. +40720120456
Book your stand here: www.expo-retail.com/en/exibitors/
EXPO PET 2026 – Food & Accessories, the third edition of the B2B exhibition with products from the pet food and accessories categories for pets, which will take place between the 23rd and 24th of September 2026, at the National University of Sciences and Technology POLITEHNICA Bucharest, announced the first partners and exhibitors
If you are a producer or importer of pet food and accessories, book your stand here: www.expo-petfood.com/en/exibitors/
Personalized offers for partners at contact@expo-petfood.com or tel. 0720120456
Retail – Auchan
Auchan Romania consolidated the transition to green energy, accelerating the integration of renewable sources in its operations.
Auchan Romania marked two decades of sustainable commerce in client service, of support and development of Romanian producers and of promotion of the Romanian products, of investments and innovation, building one of the most relevant multiform commercial networks in the local retail.
Retail – Ahold Delhaize
Starting with the 1st of April 2026, Mega Image and Profi Rom Food, the companies that are part of Ahold Delhaize Group, entered a new phase, operating as one legal entity, but the Mega Image, Shop & Go and Profi stores are keeping their own identity, format, product range and shopping experience.
Retail – Lidl
Lidl Romania marked the opening of the 400th stor in Romania, in Voluntari city, Ilfov district, a reference moment in the company’s evolution on the local market.
Retail – Carrefour
Carrefour Romania organized, between the 2nd and 3rd of April 2026, the event ”From everywhere in the country, in Bucharest”, in Carrefour Baneasa.
Retail – Kaufland
Kaufland Romania announced the rebranding of the Kaufland Card loyalty program as Kaufland Card XTRA, which offers clients hundreds of available products at 1 penny, through the XTR point in the app.
Kaufland Romania started the registration for the dual study programs developed in partnership with the „1 Decembrie 1918” University from Alba Iulia and invited the young people to discover a learning model that combines the university with a practice experience, starting in the first year.
Kaufland R0mania launched Kari Era, an AI avatar for professional orientation dedicated to people who are just starting their careers, available for direct conversation on WhatsApp and developed in partnership with Digital Nation, in a context in which the start of a career is marked by uncertainty for many young people.
Retail – Selgros
Selgros Romania finished a partnership with The Pizza Professionals Association of Romania, consolidating the commitment to support HoReCa and the professionalization of specialists in the gastronomic industry.
Retail – PENNY
PENNY services of retail media are made from in-store retail media and on-site retail media segments. Both offer brands and suppliers an integrated communication ecosystem that connects the physical space of the store with the digital one, bringing commercial messages where they are needed: in the proximity of the shopping decision.
Retail – Profi
PROFI, the retailer that owns the biggest national coverage and the most stores in Romania, opened 7 stores in April 2026, reaching 1753 stores.
Retail – other retailers
The Competition Council draws attention to the fact that each company must independently establish its commercial policy, and the artificial increase of prices and the anticipation of a price that should be practiced can be considered under the Competition Law.
Cargus, one of the biggest courier companies in Romania, continued its strategy of development of the out-of-home network and announced a new partnership with the FROO modern convenience stores network, which will accelerate the expansion of the SHIP & GO network, facilitating the clients’ access to quicker and more flexible deliveries near home.
OSCAR Downstream consolidated its leadership team by naming Silvia Ene as Chief Operating and Strategy Officer, a key role in the acceleration of the strategic direction of the company.
After just two years on the local market, Froo – part of the Żabka Polish group – reached 200 stores in Romania and continued the development, with a clear ambition to become a reference player in the convenience segment.
Diana Supermarket celebrated 35 years of activity through a triple transformation: a big rebranding process, which brings a visual modern identity, the update of the network’s naming – from Magazine DIANA to Diana Supermarket – and the launch of the mobile app Diana Bonus, the first 100% digital experience of the loyalty program
FMCG
TRANSAVIA marked 35 years of activity, in which it became one of the main contributors to the Romanian economy and a landmark in the food industry, through a business model based on integration, responsibility and supported investments.
Caroli Foods Group, one of the main players in the packaged meat market in Romania, named Adrian Man as Marketing Manager.
Twix launched a new range, Twix Hazelnut, that offers a different taste experience.
Mars announced the naming of Alkis Geralis as Market Director for Mars Wrigley Romania & Moldova, starting in April.
The Romanian Brewers Association marked 21 years of continuous activity, confirming the maturity of a domain that became a strategic partner for the Romanian economy and society. The association launched the annual activity report, a radiography of the beer domain in Romania, in 2025, which shows a historic decrease in the market from the last 20 years.
Nutrimax, a pet food producer from Georgia, with over 16 years of experience in pet nutrition and industrial production, wants to expand on the Romanian market as part of its strategy of European growth, aiming at the development of strong partnerships with retailers, distributors and operators of private label.
Food Service
In the last 5 years, the consumers’ preferences in City Grill Group restaurants changed: the interest for the origin of the ingredients increased, they prefer the more concentrated menus, and the complete experience – price-quality report, services, design, atmosphere – became the main criteria to return.
Premier Restaurants Romania, the operator of the McDonald’s restaurants in Romania, expanded the local network by opening a new restaurant in Floresti, Cluj, in the Urbano Shopping & Living commercial park. The company announced the solid results for 2025, supported by continued investments in development and operational efficiency.
The restaurant network Mesopotamia accelerated the development rhythm and marked an important step by opening five new restaurants in less than 10 days.
Burger King continued the expansion in Romania and opened a new restaurant in Brasov, in Coresi Shopping Resort, the biggest commercial center in the center of the country.
City Grill Group, the leader on the Romanian market of restaurants with a consolidated market share of 90 million euros in 2025, announced an investment of 7 million euros for building a new factory dedicated to ready meals products, which is located in Buftea, Ilfov district.
Sphera Franchise Group, the biggest restaurant operator in the foodservice industry in Romania, marked a new step in its regional expansion and opened the first Taco Bell restaurant in the Republic of Moldova.
E-commerce
The Freshful by eMAG data showed an increase of 27% of the number of clients during the Easter holiday season, as a sign that more consumers choose online shopping to take advantage of the offers and to avoid the congestion in stores.
Wolt, the local commerce platform that connects users with restaurants and stores, announced the conclusions of the Romanian consumers’ behavior in the Easter holidays and the operational results for the first quarter of 2026.
The online supermarket Sezamo collected 1.5 million packages through the Guarantee-Return System and saved over 11 tons of food in the first months of 2026.
For the World Day against Food Waste, The Access Alliance, an initiative launched and supported by Glovo, which reunites companies, NGOs and public authorities, highlights through a report that 6 out of 10 Romanians were afraid in the last year that they would not have enough money for food, while tons of food products are going to waste every day.
Services
Raben Group, the supplier of transport services and logistic solutions, finished 2025 with income of over 2.3 billion euros, an increase of over 6% than last year and with an increase of over 5.1% of the number of transports in a context in which the European industry went through economic and geopolitical instability, cost pressures and volume decreased.
Marek Noetzel, who officially took over the management of NEPI Rockcastle as CEO, announced the new composition of the Executive Committee of the company, including the promotion of Anca Nacu as Chief Investment Officer and of Justyna Bartosz as Group Leasing Director.
SAMEDAY, the courier company that introduces the delivery through easybox in Romania, announced the approval of the Competition Council for the acquisition of Cargus, the first private courier company in Romania.
RetuRO, the administrator of the Guarantee-Returning System, the biggest circular economy project in Romania, announced the evolution and the results of the program for March 2026.
Tetra Pak and Mega Image, along with Maspex, TOMRA and Brai Cata, expanded the first pilot project in Europe dedicated to collecting cardboard packages for beverages and dairy, by installing 12 RVM machines in Bucharest and in the adjacent areas.
Analysis
Romania is one of the most dynamic mergers and acquisitions markets in Central and Eastern Europe, with a growing rate of 9% of the number of transactions in 2025, more than double that of the region of 4%, according to the Mergermarket data analyzed by Deloitte Romania.
In March 2026, 13 stores were opened in the local FMCG retail market.
The PwC report „Future of Food 2.0” identified the most dynamic increasing zones in the food ecosystem in the next 10 years and estimated that these will reach a cumulated value of 3.1 trillion dollars in this period, growing almost 4 times quicker than the global food industry, which is estimated to reach 9.9 trillion dollars.
Romania ranks first in Central and Eastern Europe for the saving intention for the shopped food products, even if Romanians remain among those most willing to pay for premium and fresh quality products, according to a McKinsey & EuroCommerce study.
Events
The registration for the 17th edition of F&B Business Accelerator opened, an intensive program dedicated to the businesses that can’t make decisions based on intuition and want more control over the costs and profitability.
On the 16th of April, Hospitality Culture Institute organized a new edition of the Intimate Roundtable Conversations, a debate dedicated to the quick service restaurants, in a context in which the competition increases and the difference is given by the execution capacity.
The Romanian Tour, the most prestigious cycling competition in the country, supported by Auchan Romania and one of the most important in South-Eastern Europe, started this year from the Republic of Moldova.
For the fourth year, in the last weekend of April, the festival Soul of Romania, organized by Profi, brought back to life the village world, with artisans of authentic taste, craftsmen ready to show the secrets of crafts passed down from ancestors and with artists from and for all generations.
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