According to mediaTRUST, one of the leading providers of monitoring services, Penny Market, Lidl and Carrefour are the retailers with the biggest advertising volume on their operating segment from Romania, in the first three months of 2013.
Top 10 retail chain advertisers
Penny Market, which has been present on the Romanian market since 2005, is the retailer with the highest number of commercials in the media, namely 13,152, with an RC cost of EUR 24,364,575.
Lidl, which entered the Romanian market by Kaufland division, in 2005, is the second retailer with the largest number of advertising commercials, namely 7,430, during the interval January 1 – March 31, 2013, with an RC cost of EUR 10,242,234.
Carrefour is ranked third in mediaTRUST classification. Present on the Romanian market since the autumn of 2007, the retailer had 4,726 commercials in the media, with an RC cost of EUR 3,203,781.
The following retailers who complete the top are real,- (4,335 commercials, RC cost – EUR 7,512,454), Billa (3,294 commercials, RC cost – EUR 5,102,184), Metro Cash & Carry (1,238 commercials, RC cost of EUR 651,808), Mega Image (973 commercials, RC cost – EUR 523,317).