Romanian FMCG Retail – The most important news from February 2022

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in February 2022, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

retailRetail – Kaufland

Kaufland continued to invest in Romania and opened a new store at Turnu Magurele, Teleorman district, reaching a national network of 149 hypermarkets. The retailer reached the threshold of 150 hypermarkets in Romania by opening a new store in Brasov on 17th of February 2022.

On 224th of February, the retailer opened a new store in Iasi. So, in this moment, Kaufland has 151 hypermarkets în Romania.

Retail – Carrefour

In line with its environmental objectives, Carrefour Group encourages suppliers to take part of the Food Transition Pact, a mutual commitment between the Group and its main partners to transform food systems and to reduce CO2 emissions associated with the manufacture and use of products with 20 megatons, until 2030.

Carrefour Romania announced a new wave of promotions, continuing the politics of supporting its own representatives in key roles.

After a year from launching Act for Food program on the retail market in Romania, that connects a zone of loyalty program with involvement in community and intelligent benefits for clients, Carrefour Romania reveals what are Romanians buying, where they donate and whats experiences want.

Retail – Lidl

Starting with 1st of March 2022, the average gross monthly income earned by a salesman at Lidl Romania is over 4.950 lei, meaning almost 2.900 lei net.

Lidl continued the investment in Romania by opening a new store in Ploiesti, Prahova district, on 17th of February, and three new stores on 24th of February 2022 in Bucharest, Pitesti and Tecuci.

Retail – cora

cora Romania relaunched the website www.cora.ro, the new optimized alternative proposing to consumers a better shopping experience.

Retail – Auchan

Auchan Retail opened a new logistics center, the second in Romania, located in the North-West of the country, in Calan city in Hunedoara district.

Retail – Profi

PROFI, the retailer that owns the network with the largest national coverage and with the most stores in Romania, inaugurated in February 2022 a number of 6 stores. Since the appearance of its first store, in 2000, and until the end of last month, the Profi network has developed exclusively in Romania, inaugurating 1.568 stores in 732 localities.

Retail – other retailers

Lagardère Travel Retail, leader on the market of retail addressed to travelers, opened a new Business Lounge in Sibiu International Airport and a new coffee shop So!Coffee connected to it.

Business ideas with the biggest potential of growth in retail and horeca are the apps of 2.0 online shopping, the platforms that offer IoT solutions for stores and products that integrate VR & AR, according to F&B Business Accelerator, program for entrepreneurs that launched the registration for a new IT business cohort.

FMCG

Nordic Group, one of the biggest Romanian companies in the domain of distribution of premium food products in Retail, HoReCa and Confectioneries, named Dan Nistor on the position of General Manager, starting with February, with the aim of consolidating accelerated development in the last years and providing resources to future projects.

Coca-Cola HBC Romania, local leader on beverages market, and Caffè Vergnano, one of the most prestigious companies of coffee in Italia, bring in Romania the premium experience of of an authentic Italian espresso.

Bergenbier S.A., part of Molson Coors group, increases its portfolio with the new Praha beer, created by the famous masters of Staropramen beer.

On the Romanian market, Nestlé registered an organic growth of 10,5% in 2021.

Caroli Foods Group, leader on the market of meat based products, with a profile factory in Pitesti, signed a partnership with Globalworth Industrial.

Food Service

Starting with 1st of February 2022, Foodpanda moved on Glovo in Romania, and the users can continue order theirs favorite products.

E-commerce

With over 3.000 wines from all the available varieties from the launch, winedeals.ro is the biggest wine store in Romania, that include all the wines produced in Romania, along with an impressive selection of wineries from Europe and from countries like Australia, America and New Zeeland.

According to the estimations of ARMO, GPeC and main players in the domain, Romanian e-commerce sector reached 6,2 millions euro at the end of the year 2021, with almost 10% more than in 2020 when the value of e-commerce was estimated at 5,6 millions euro.

2Performant technology company, leader on the affiliated marketing market in Romania, listed on the AeRO market of BVB (2P symbol), reported for 2021 a market share of 25.7 millions lei, increasing with 27% than in 2020.

Sameday, one of the biggest players on the local courier market, announced that it is going to have a more sustainable and that it purposes to reach the 0 threshold of carbon emissions for deliveries to the easybox lockers.

At the beginning of the year, Freshful started the collaboration with Bucharest Food Bank by donating food and non-food products that are good to be consumed.

Macromex, leader of the industry of food products in Romania on the segment of frozen and refrigerated products, rewrote the rules of B2B commerce by launching Bocado.ro: the eCommerce solution dedicated to HoReCa supplying.

Klintensiv®, Romanian producer with experience of over 11 years on the disinfectants market, extended its production capacity in 2021 after an investment of 1 million euro.

EcoBioGreen

After an investment of 4 millions euro made in 2021 in a new packaging line, in the factory from Bucharest, Danone introduced a new type of package Tetra Pak, made in proportion of 93% from materials based on plants and sugar cane, for the drinking yogurt Danonino.

From February 2022, PENNY logistics center from Filiasi is the industrial building with the biggest score at BREEAM (Building Research Establishment Environmental Assesment Methodology) International New Construction 2016.

People

At the end of last year, Mihaela Hoffman took over the position of Business Director of the category of Coffee & Premium Spirits from Coca-Cola HBC Romania, leader of the local industry of beverages.

Services

2Performant technology company, leader on the affiliated marketing market in Romania, listed on the AeRO market of BVB (2P symbol), named Cristian Iosub on the position of Growth Manager starting with 1st of February 2022.

The local logistics market not only that it showed resilience in the pandemic, but continued to benefit of the changes from the level of consumers and businesses behavior as a reaction to the sanitary crises.

BeeFast, the tech start-up of ultra-quick delivery, finished 2021 with a market share of 650.000 euro, more than the double of the value registered at the final of 2020.

Adopting new trends and technology solutions is essential in retail industry to evolve in an extreme competitional market.

Analysis

In January 2021, in grocery retail in Romania were opened  20 stores, in this account entering just the stores opened and officially released by the retailers.

After an advance of 5,6% in 2021, the Romanian economy is supposed to increase with almost +4,5% this year.

In retail and FMCG sector, innovation accelerated in the last years, and according to the EY CEO Imperative 2021 study, made on over 300 general managers from Fortune top 2000, this trend doesn’t slow.

You can read the ninth episode from the analysis made periodically by retail-FMCG.ro about the presence of the biggest food retailers (FMCG) in Social Media, the last episode being made in November 2020.

Studies

Romanian consumers have an average of 3 meals per day, of which two are cooked at home and just a half of a meal is based on vegetable food, showed the data obtained in a research made last year by Bonduelle, producer of frozen and canned vegetables.

Consumed at home, in the city or at the office, breakfast represents the moment when we start the day and is the ritual that gives us the necessary energy for all the other activities.

The market share of the fruits and vegetables industry in Romania increased with 17,4%, reaching a historic maximum of 24,4 billions lei in 2020.

Events

GPeC Winter School – the only series of intensive courses of e-commerce and Digital Marketing in Romania – took place exclusively online on Zoom between 23rd and 27th of February and addressed to all the people interested on growing sales on the online stores that they represent and to the e-commerce entrepreneurs that are new on the market and that activate in Marketing Online.

UNIVERSUM Events announced a full year, with news and surprises for the Romanian and international business environment and for all the enthusiasts for innovation and technology. Bucharest Tech Week and GoTech World will take place this year in a hybrid format between 14th-19th of June and 12th-13th of October 2022.

IC Events, the digital engagement platform developed by Internet Corp, registered an increase of 400% in 2021.


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