Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in September 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
Retail – Profi
Profi, the retailer that owns the biggest national coverage and the most stores in Romania, opened 8 new stores in August 2025, reaching 1792 stores. Also, the retailer opened 6 new stores in September 2025, reaching 1798 stores at the national level.
Profi LOCO, the first modern retail format dedicated to the rural zone, celebrated 10 years of existence.
Retail – Auchan
Auchan Romania opened the 50th franchise store Simply by Auchan, continuing its expansion in the proximity segment.
Retail – METRO
METRO Romania continued its multichannel and multi-client transformation through a strategic investment in the logistic infrastructure: a delivery facility for food products (Food Service Delivery -FSD) developed at Stefanestii de Jos, in partnership with WDP.
Retail – Supeco
Supeco, the integrated discount format from Carrefour, expanded its presence on the local market by opening the first store in Roman, reaching 28 stores at the national level.
Retail – PENNY
PENNY continued to expand its network at the national level and opened a new store in Nehoiu, Buzau district, and a new store in Afumati, reaching 427 stores.
Retail – Lidl
Lidl continued to invest in the development of its store network in Romania and opened a new store in Oradea.
Lidl launched in 31 European countries its international brand campaign, under the slogan „You know it’s worth it”.
Retail – Kaufland
Kaufland Romania launched, in premiere, an avocado scanner that shows how hard the fruit is and if it is perfect for guacamole, for an avocado salad, or if you still need to let it ripen for a few days.
Retail – other retailers
The retail team of Cushman & Wakefield Echinox offered strategic consultancy to Agora Mall Arad developer, which officially reopened its doors on 28th of August, after a big renovation process.
Agora Mall, one of the first modern commercial centers in Arad, was reopened on the 28th of August, after a complex process of modernization and reconfiguration.
Magazine Diana opened a new store in Tismana, Gorj district, and a new store in Piatra Olt, reaching 95 stores at the national level.
Froo Romania Retail, a company that is part of Zabka Group, opened a new Froo store in the America House offices building on Piata Victoriei in Bucharest.
The first La Cocos hypermarket in Arges was opened in the Supernova Pitesti commercial center.
The final expo offer from EXPO RETAIL 2025 – Digital, Green & Tech
FMCG
Mars named Nicola Eftimiu as General Manager of the division of Pet Nutrition in Romania, the Czech Republic, Slovakia, Hungary, and Moldova.
Birra Moretti launched Live Moretti, a communication platform that brings a series of events that gather people, stories and experiences in an authentic Italian style.
The Competition Council announced that it is analyzing the transaction through which the Buildcom EOOD company from Bulgaria intends to take over Argus S.A Constanta and its subsidiary Comcereal S.A. Tulcea.
Kormotech, an international family company from Ukraine, a producer of pet food, participated as PLAY Partner at EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with products from the pet food & accessories categories, that took place on the 25th and 25th of September 2025. Also, the producer occupies the 20th position of the ”52 European Pet Food Companies’ Annual Revenues 2024″ ranking, published by Petfood Industry.
Bergenbier S.A., part of Molson Coors Beverage Company, published the sustainability report for 2024.
The coffee of origin is the Nespresso answer for the Gen Z needs, who are searching for more taste.
The Coca-Cola factory from Timisoara celebrated 30 years of activity and marked this anniversary through a strategic investment in sustainability: the first photovoltaic park from Coca-Cola System in Romania, valued at 5 million lei.
Caroli Foods Group, one of the most important producers of packaged meat in Romania, introduced in the Caroli brand portfolio two new products: Salam Cozia and Salam Muscel.
Rainforest Alliance announced a new type of certification for renewable agriculture, which certifies farms that adopt practices for soil regeneration, increased biodiversity, and ecosystem stability. Nespresso is the first company, at a global level, to obtain this new certification, which confirms the commitment of the cultivators to respect environmental standards and the company’s efforts to support farmers in the transition to sustainable agriculture practices.
Food Service
Burger King expanded its presence in Romania by opening the first restaurant in Focsani. Also, Burger King opened a new restaurant in Slobozia and celebrated 6 years of existence on the Romanian market.
Wendy’s, one of the most loved international brands of fast-food restaurants, partnered with Glovo.
E-commerce
Freshful by eMAG, the first 100% online hypermarket in Romania, became the preferred solution for the acquisition of fruits and vegetables.
Sezamo online supermarket announced that 1 out of 2 client orders Ready-to-Eat and Ready-to-Cook products. Sezamo started the campaign dedicated to the most well-known German festival of autumn – Oktoberfest.
Glovo, the multi-category platform that offers access to a wide variety of products, presented the Back to School 2025 trends: writing tools are the most ordered products of the season, followed by book signs, agendas & notebooks, reading lamps, and stationery accessories.
eMAG organized the eighth edition of Sellers’ Day, the regional event dedicated to entrepreneurs who want to develop their businesses through eMAG Marketplace.
Bonapp, the first app in Romania for reducing food waste, launched Bonapp Club, a new subscription service that is available directly in the Bonapp app.
The coffee enthusiasts in Romania and Europe now have BREWTIFI, the first intelligent app designed for those who want to explore the quality coffee universe, with a focus on specialty coffee.
Services
Luka Zivkovic was named as General Manager of Bonapp, now part of Munch, the leading app in Central and Eastern Europe dedicated to food waste.
FM Logistic, one of the main players in the logistics industry, named Pénélope Laigo as General Manager of FM Logistic Romania from the 1st of September 2025.
Milestone Systems participated last week at EXPO RETAIL 2025 – Digital, Green & Tech, which took place at the Polytechnic University of Bucharest.
Analysis
In August 2025, 18 stores were opened in the local FMCG retail market.
After over 500 projects in HoReCa, office, and residential spaces, the architecture and design office PickTwo Studio consolidates the retail segment, a domain in which the needs have grown constantly.
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