Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in August 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
EXPO RETAIL 2026 – Digital, Green & Tech, the fifth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 23rd-24th of September 2026 at the Polytechnic National University of Science and Technology from Bucharest, announced the new partners and exhibitors.
EXPO RETAIL 2026 – Digital, Green & Tech presented the solutions and equipment that will be present at the exhibition.
Personalized offers for partners at contact@expo-retail.com or tel. +40720120456
Book your stand here: www.expo-retail.com/en/exibitors/
EXPO PET 2026 – Food & Accessories, the third edition of the B2B exhibition with products from the pet food and accessories categories for pets, which will take place between the 23rd and 24th of September 2026, at the National University of Sciences and Technology POLITEHNICA Bucharest, announced the new partners and exhibitors
If you are a producer or importer of pet food and accessories, book your stand here: www.expo-petfood.com/en/exibitors/
Personalized offers for partners at contact@expo-petfood.com or tel. 0720120456
Retail – PENNY
PENNY Romania continued the partnership with World Vision Romania and supports, in the 2026-2027 school year, the program ” Proud to be a farmer”, an initiative that helps the development of agricultural education and the preparation of the new generation of specialists.
PENNY continued the expansion of its national network and opened a new store in Reghin and a store in Babeni, Valcea district, reaching 471 stores at a national level.
Between the 19th and 25th of August 2026, PENNY stores greeted its clients with offers dedicated to preparations of shool year, 3RO products, fruits and vegetables and special discounts available with PENNY Card.
Retail – Kaufland
Kaufland Romania marked the threshold of 200 stores at a national level by launching an anniversary campaign „200 stores, 200 good neighbors” and celebrated this moment with its clients, with surprises, awards and discounts on tens of products.
Retail – Carrefour
Carrefour Romania implemented the accelerated vision of supporting local producers, reaching new milestones: record volumes of sales for Romanian fruits and vegetables from Our Garden cooperatives, increased by 60% in the first trimester of 2026 compared to the same period of last year, and national coverage in Carrefour stores in 41 districts from the program „From here, closer”, dedicated to supporting ultralocal artisans.
Retail – Auchan
Auchan started the Back to School 2026 campaign, with an offer of over 2000 articles for students and parents who are preparing for the new school year.
Auchan Romania reached the threshold of 2 million litres of used food oil collected and sent to recycling from launching its national program in 2019, preventing environmental pollution.
Retail – other retailers
REVINO Association, in partnership with the University of Agricultural Sciences and Veterinary Medicine, and sponsored by Carrefour Romania, launched a project dedicated to the modernization of the horticultural sector in Romania, by integrating digital technologies into the production, processing and valorization of agricultural products.
Cometex, one of the main developers of retail parks in Romania, expanded its portfolio by opening the 18th project of its national network, Targu Neamt Retail Park.
BIPA and PENNY will open two stores in Jumbo Center Bucharest, occupying spaces with a total surface of almost 1870 sqm.
FMCG
Coca-Cola HBC Romania expanded its portfolio of premium spirits through a new distribution partnership with Heaven Hill Brands, the biggest independent spirits company in the USA, owned and administered by a family, and the second biggest owner of Kentucky Bourbon.
The pet food producer NashiDay, that is present in Romania for over 15 years, is looking to consolidate its local business by developing the distribution in traditional and modern retail, expanding the collaborations on the private label segment, and developing the premium and ultra-premium categories.
The Timisoreana Beer Factory opens its doors for the community after 7 years of pause, between 11th and 13th of September 2026.
A few wineries start their story with geology. La Salina Winery is one of them. It is located in Dealurile Durgaului, near Salina Turda, and is the only winery in Romania located on a salt mountain.
Food Service
A Zest Pizza analysis made based on over 2 million products ordered in Bucharest in the last 24 months showed that consumer preferences are moving from pizza with too many toppings to recipes made with premium ingredients.
The future restaurant will be less defined by a type of kitchen or spectacular technology and more by the capacity to create contexts in which people want to spend time together and to come back. This is one of the conclusions of the hackathon organized by Hospitality Culture Institute, dedicated to the Future Restaurant theme.
Premier Restaurants Romania, the operator of the McDonald’s restaurants network in Romania, continued the development plans at a national level and opened a new restaurant in Piatra Neamt.
Burger King opened the 43rd restaurant in its national network in Shopping City Deva.
The new restaurant for Dumbravita Family Center V expanded the presence of the Mesopotamia network in one of the fastest-developing zones from Timișoara and came with a concept that is oriented to families and community.
E-commerce
Glovo, the multi-category platform that offers quick access to an extended range of products, announced the integration of a Gen AI ecosystem by launching a shopping assistant for ChatGPT and Claude.
Wolt launched the Split Payments function in Romania, facilitating group orders without a single person having to pay everything in advance.
On the occasion of International Cats Day, Sezamo online supermarket announced that, in 2026, 80% of the clients who shopped products from the Pet Shop category chose products for cats.
Small prices represent the main reason for which consumers from Central and Eastern Europe choose international marketplaces with small prices, being mentioned by 84% to 89% of the respondents in Romania, Czech Republic, Slovakia and Hungary, according to Heureka Group (Compari.ro in Romania).
Services
SAMEDAY confirmed the acquisition of 100% of the social capital of Cargus.
Consumers became more demanding when talking about coffee, and this change of behavior transformed the Coffee Service zone into an important differentiator for retailers, gas stations, companies, and HoReCa operators. To respond to all these expectations, the market partners need more than a simple coffee supplier: they need a partner that is able to deliver equipment, technical services, logistics, water filtration and consultancy. With over 2 decades of experience, Solo Caffe built this integrated model, becoming one of the longest operators with Romanian capital in this domain.
Analysis
In July 2026, 8 stores were opened in the local FMCG retail market.
The modern retail market in Romania added almost 80.000 sqm of new commercial spaces in the first half of 2026, compared to almost 122.000 sqm in the same period of last year, bringing the total stock to over 5,2 million square meters, according to the Colliers report on the evolution of the real estate market in the first six months of the year.
NielsenIQ Romania published the analysis State of the Retail Nation for the first six months of the year.
Almost 28% of the renting transactions that were announced publicly in the first half of 2026 aimed for production spaces, almost double last year and well above the usual average of 10-15%, according to Colliers‘ report about the evolution of the real estate market in the first half of the year.
Romanians spent last year over 42 billions euro in the biggest retail networks, an amount with 5.6% bigger compared to 2024 and with 77% over the level from 2019, according to Romanian Retail Snapshot 2026 made by Cushman & Wakefield Echinox.
The data from YouGov Behavior Change showed that almost two-thirds of Romanians are expecting their financial situation to get worse in the next 12 months, significantly over the European average of 46%, while just 6% are anticipating an improvement.
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