Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in September 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
Retail – Kaufland
In an interview for retail-FMCG.ro publication, Valer Hancas, Communications and Corporate Affairs Manager of Kaufland Romania, talked about the development priorities of the retailer, the investment in efficiency and digitization, the relationship with local producers and the impact of the company on the Romanian economy.
Kaufland Romania expanded its presence at a national level and opened the second store in Medias, Sibiu district.
Retail – PENNY
Between 9th and 15th of September, PENNY Romanian stores greeted customers with fruits and vegetables, 100% fresh meat from Romania, private label products and special offers available with PENNY Card.
PENNY continued the expansion of the network at a national level and opened a new store in Drajna, Prahova district, and two new stores in Sura Mica and Frasin, reaching 474 units.
Retail – Auchan
Auchan Romania made a new step in diversifying the services offered to clients and launched in Auchan Drumul Taberei a pilot project – Smart Cart, through which it tests a new generation of digital experiences in-store.
In the year in which it celebrates 20 years of presence on the local market, Auchan Romania continued the series of celebratory initiatives through a program that brings together thousands of offers, benefits for MyCLUB Auchan members, experiences for families and impactful projects for the community.
Retail – other retailers
NORMAL, a Danish and a variety discount retailer that focuses on non-food FMCG products, continued its expansion in Europe and entered the Romanian market by opening the first two stores in Bucharest and Timisoara.
FMCG
Danone named Konrad Kowalik as Managing Manager for Central Europe starting in July 2026.
Heineken launched in Romania a technology available on WhatsApp that transforms voice messages into social invitations for beer.
Inter Conecter, the company from Timisoara with over 25 years of experience in the import and distribution of FMCG products, intensified this autumn the development strategy of the MARLENKA brand in Romania, through a big TV communication campaign and actions dedicated to increasing the visibility of retail products.
Coca-Cola Romania announced a series of changes in its leadership team and created new roles in the company.
Caroli Foods Group, one of the most important players in the packaged meat products industry in Romania, named Ilie Gageatu as Sales Manager starting in September.
AQUILA, one of the biggest players in the FMCG distribution sector in Romania and in the region, relocated its operations from Constanta to a new logistics center, after an investment of over 500.000 euros. The company started the fusion through the absorption of Parmafood Group Distribution.
Balkanica expands its presence in Romania, after a decade in which it developed its experience in international distribution of food products.
The Spirits Romania Association, the representative organization of producers and importers of spirits beverages in Romania, named Radu Moldovan-Petrut as Executive Manager.
Food Service
Popeyes opened its first restaurant in Timisoara, stepping forward with the expansion in the country, and Timisoara became the fourth city in Romania where Popeyes expanded its presence in 2026, after opening restaurants in Suceava, Cluj-Napoca and Targu Mures.
City Grill Foundation maintained in 2026 the two partnerships that structure its social activity, with Metropolis Foundation and Margareta of Romania Royal Foundation and opened in the same time a new direction: supporting Hospitality Culture Institute in its research and study projects dedicated to the hospitality industry.
KFC x Doritos Loaded, a new menu platform inspired by street food, launched in Romania as part of an initiative developed in 27 European countries.
Hospitality Culture Institute launched Census HoReCa, a strategic initiative to map the sector.
Premier Restaurants Romania, the operator of McDonald’s restaurants in Romania, opened a new drive-thru restaurant in Craiova, in ElectroPutere Park, after an investment of over 8.6 million lei.
Food Angels Hub, the first community of investors in Romania dedicated to company acceleration in the food industry, HoReCa and technologies applied to this sector, announced new members: Daniel Mischie, CEO of City Grill Group, and Andrei Popescu, cofounder of Molf and ex-general manager of Freshful.
EcoBioGreen
On the occasion of the International Day of Consciousness about Food Waste, Olympus Foods Romania joined the initiatives promoted by the Ministry of Agriculture and Rural Development to prevent and reduce food waste and highlighted the measures the company implements for the most efficient use of resources – ranging from milk collection and production planning to surplus redistribution and energy recovery.
E-commerce
According to a study made by OnePoll agency for Wolt, almost two-thirds of Romanian parents (63%) say that, starting with school, the relaxing mood from the summer holiday disappears.
Sezamo online supermarket registered this year an increase of 33% in the volume of Ready-to-Eat products that were sold compared to the same period in 2025.
Services
BREWTIFI, the intelligent app dedicated to specialty coffee enthusiasts and to coffee businesses, attracted a financing round from an angel investors group from TechAngels and Food Angels HUB.
Analysis
In August 2026, 7 stores were opened in the local FMCG retail market.
Studies
63% of Romanians heard about the sugar tax applied to soft drinks starting in 2024, but just 29% declared that they know what this means, according to a study conducted by AHA Moments and presented by the Soft Drink Employers’ Federation and National Soft Drink Association.
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