Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in July 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
EXPO RETAIL 2026 – Digital, Green & Tech, the fifth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 23rd-24th of September 2026 at the Polytechnic National University of Science and Technology from Bucharest, announced the new partners and exhibitors.
Personalized offers for partners at contact@expo-retail.com or tel. +40720120456
Book your stand here: www.expo-retail.com/en/exibitors/
EXPO PET 2026 – Food & Accessories, the third edition of the B2B exhibition with products from the pet food and accessories categories for pets, which will take place between the 23rd and 24th of September 2026, at the National University of Sciences and Technology POLITEHNICA Bucharest, announced the first partners and exhibitors
If you are a producer or importer of pet food and accessories, book your stand here: www.expo-petfood.com/en/exibitors/
Personalized offers for partners at contact@expo-petfood.com or tel. 0720120456
Retail – Kaufland
The Goodwill Festival, organized by the M.E.V Foundation and Kaufland Romania, returned with the second edition on the 4th and 5th of July, at the National Arena, and brought an event dedicated to the community, solidarity and civic spirit.
Kaufland Romania expanded its presence at a national level and opened the second store in Navodari.
Retail – Auchan
In July, the Auchan Beer Fest finished the 17th edition, the biggest event dedicated to beer in modern commerce in Romania.
The Auchan Supply Chain Weeks highlighted Romanian products from sustainable partnerships with local producers, developed after strong standards of quality and traceability.
Auchan Romania recruited 160 people for two new stores that will be opened this year in Bucharest.
Retail – Carrefour
Carrefour Romania supports the communities in which it is present and came up with clear solutions for inclusive shopping, launching a new assistance service at the shopping, available daily and free, in all Hypermarket and Market stores.
Retail – PENNY
PENNY continued to expand the network at a national level and opened a new store in Jidvei, Alba district, and a store in Bucharest, on Podul Giurgiului street, reaching a network of 469 stores.
In an interview for retail-FMCG.ro, Monica Serban, Non-food Acquisitions Manager at PENNY, talked about the role of the loyalty campaign in the PENNY strategy: how a campaign is made, the products included and what indicators are measuring the success of a loyalty program.
In an interview for retail-FMCG.ro, Stefania Sofranie, Team Leader Private Label Marketing at PENNY, talked about the evolution of private labels of the company and about the way in which Hanul Boieresc, launched 15 years ago, became a positioning example for TripluRO: the main Romanian ingredient, local processing and packaging.
Retail – other retailers
Diana Supermarket continued the development of the network and opened a new store in Targu Jiu, Gorj district.
On average, every 1.5 seconds, a hot dog is sold in MOL stations from Central and Eastern Europe.
The first Froo food truck in Romania was put in the Fan Zone from George Enescu Market in Bucharest until 20th of July.
Doraly commercial park launched its new online platform, a strategic project of digitization to improve the user experience, to increase the sellers’ visibility and to consolidate Doraly’s position as one of the most important commercial destinations in Romania.
NEPI Rockcastle, AFI Romania and IULIUS are among the biggest owners of commercial centres in Romania; Globalworth, Paval Holding and CPI Property Group are among the biggest owners of office buildings in Romania; and CTP, WDP and VGP are among the biggest owners of logistic and industrial parks in Romania, according to the data from BREC & RPC.
The Żabka Group continued to deliver double-digit growth in Sales to End Customers (StEC), outpacing the market and increasing its market share.
FMCG
PepsiCo announced changes in the management team: Mihaela Hristea took over the role of General Manager, East Balkans, after promoting Radu Berevoescu as General Manager, East Europe.
Schwarzkopf Taft expanded its portfolio with two new hybrid products that reunite the styling performance with the advanced benefits of hair care.
Heineken continued the partnership with Electric Castle in 2026 and was for the second year the official beer of the event.
In an interview for retail-FMCG.ro, Simona Firtat, Corporate Affairs & Engagement Director L’Oréal Romania, explained the way in which the company develops the refill product category with the retail partners, which are the challenges for the store implementation, how consumers respond and what is necessary for these solutions to become a natural choice in Romania.
Ursus Breweries expands its portfolio by launching URSUS Remix, a beer mixed with three ingredients that keeps the freshness and carbonated sensations from the beer and adds the complexity of a mix of tastes.
Olympus Foods Romania, one of the biggest dairy producers in the region, collected in 2025 from local farmers 102.897 tons of cow milk, 11.550 tons of goat milk and 5.023 tons of sheep milk.
Kormotech, one of the main European producers of pet food, is strengthening its presence in Romania and aims for the top 3 in the pet food market by 2028, by transforming local operations into a dedicated business structure.
Food Service
Sphera Franchise Group continued to expand the KFC network in Romania and opened the first KFC Drive Thru restaurant in Bran, after an investment of almost 1 million euros.
E-commerce
Rohlik group, part of the Sezamo online supermarket, consolidated its position as the first food seller in Europe based on AI by launching one of the first official apps of food products for ChatGPT. The private labels from Sezamo registered one of the quickest increases in the portfolio in the first half of 2026. The Italian products continue to be in the preferences of the Sezamo clients.
According to the data from Glovo, the tech platform for on-demand orders, the shopping basket of the Romanians in the summer season is fresher, more diverse and closer to the daily needs of the household. Glovo and Revolut launched a new partnership for adopting Revolut Pay in Romania, Spain, Portugal, Poland, Italy, Bulgaria and Croatia. Also, Glovo expanded its partner restaurants portfolio from Bucharest by launching Animaletto in the app, one of the most appreciated local concepts of artisanal pizza and urban Italian cuisine.
In the first days of the international football season this summer, Romanians prepared their game nights with food ordered from restaurants and with products from supermarkets. The Wolt Romania data showed that the biggest increases were registered in retail, where strawberries took an advance of over 1100%, followed by soda and sweets.
Wolt and Burger King launched a strategic partnership through which they bring exclusive combos in the app, with discounts up to 35%.
The local seasonal products are among the top preferences of Freshful by eMAG clients, the first 100% online hypermarket in Romania, which registered increases in the main categories that are specific to this season, from fruits and vegetables to beverages and ice cream.
EcoBioGreen
Circulad’OR launched YVORA – the first app developed integrally in Romania for operational and strategic management of all the requirements of the Regulation (EU) 2025/40 on packaging and packaging waste (PPWR).
Analysis
In June 2026, 113 stores were opened in the local FMCG retail market.
Almost one in eight dollars spent by consumers is allocated for health and wellness, the trend being determined mainly by the preoccupation for a longer life, stress reduction and better sleep and not for medical problems, showed the PwC Voice of the Consumer 2026 report made on 21.808 consumes from 27 countries, including Romania.
Services
Visa announced at the Visa Payments Forum many transactions made with agentic commerce in a real environment in many markets in Europe.
Nhood, the international operator of real estate solutions that supports clients through a platform with integrated services, generated, starting with 2024, through its Specialty Leasing activity, an income 34% bigger for the asset owners that it represents, consolidating the position as strategic partner for retailers and owners that are interested to value at maximum the potential of commercial spaces.
Superbrands Romania announced the main results of the research made in the 12th edition of The Innovation Legacy, relevant for the local branding landscape and for the main evolutions of Consumer and Business.
In less than 8 months, Romanians returned over a million packages of cardboard for beverages and dairy through the 16 collecting machines that can be found in 15 Mega Image stores from Bucharest, Ilfov and Brasov, according to Tetra Pak.
RetuRO, the administrator of the Guarantee-returning System, the biggest project of circular economy in Romania, announced the evolution and results of the system in the first semester of 2026.
Based on millions of shopping decisions, the Brand Footprint 2026 study showed the labels most chosen by the consumers in Romania and the trends that support the success.
Events
After the success of the first edition, the Young Chefs competition, organized by Elle & Vire Professionel, returned in 2026 with a new challenge for the young confectioners in Romania.
Întregul conținut al site-ului www.retail-FMCG.ro este proprietatea S.C. Retail FMCG Media S.R.L. și este protejat de legea dreptului de autor, neputând fi preluat, copiat parțial sau integral sau folosit pentru crearea de articole derivate, fără acordul expres scris în prealabil al proprietarului. Folosirea în alt scop decât cel personal sau non-comercial este strict interzisă.
Fii primul care află cele mai proaspete ştiri din #retail-ul alimentar, industria #FMCG, #eCommerce, #FoodService și #servicii dedicate retailului, știri pe care le vei putea primi gratuit, direct pe adresa ta de e-mail,
Abonează-te gratuit la newsletter
Publicația retail-FMCG.ro reprezintă platforma ideală pentru a vă promova produsele sau serviciile. Mai multe detalii, AICI.
retail-FMCG.ro a lansat platforma online B2B Meetings, locul de întâlnire al cererii cu oferta de echipamente, tehnologii și servicii pentru retail. B2B Meetings conectează companiile de retail cu potențialii furnizori de servicii pentru retail
Înregistrare
