Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in May 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology of Bucharest, on a surface of 2.000 sqm and 50 available stands, announced new partners and exhibitors.
Book a stand here: www.expo-retail.com/en/exibitors or acquire a partner package.
More details and personalized offers for partners at contact@expo-retail.com or tel. +40 720 120 456
EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with products of food and accessories for pets, which will take place on 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology, Bucharest, presented new partners and exhibitors.
If you are a producer or importer of food and accessories for pets, book one of the last available stands here: www.expo-petfood.com/en/exibitors/
Personalized offer for partners at contact@expo-petfood.com or at tel. 0720120456
Retail – Profi
PROFI, the retailer that owns the biggest national coverage and the most stores in Romania, opened three new stores in April 2025, reaching 1781 stores at a national level.
Retail – Carrefour
Carrefour Romania started the season of Romanian fruits and vegetables with products from the „Our garden” program, in which takes part over 370 local producers.
Carrefour Romania announced a new member in the executive committee. Starting on the 1st of June. Gabriela Stanica, Chief Information Officer, Digital & AI, joined the executive management structure, consolidating the strategic direction of the company in technology, digitization AI.
Retail – Auchan
Auchan Romania opened the 30th franchise store Simply by Auchan, continuing the expansion in the proximity segment.
Retail – Lidl
The Lidl companies in Romania finished 2024 with a consolidated market share of over 24.6 billion lei net, with 9% more than in 2023, an investment of over 800 million lei, and contributions to the state budget of over 2.8 billion lei.
Retail – other retailers
CBRE Romania confirms, through its recent market data, the resilience of the industrial and retail industries in a dynamic economic context, supporting the healthy development and the investment appetite in both domains.
The Austrian group Supernova announced that, at the end of this summer, the Romanian brand La Cocos will open a store in Supernova Pitesti.
MOL Fresh Corner celebrated its 10th anniversary.
Retail Media Hub allied with Schwarz Media to create media campaigns based on the data about shopping and the consumers’ experience of Kaufland’s clients.
BIPA, the drugstore brand of REWE Group, is expanding in Romania next year.
FMCG
In May 2025, the jelly brand Zozole launched in Romania, through an official partnership with INTER CONECTER, a big campaign that transforms every visit to the store into a true adventure full of color, taste, and fun!
Promateris Group, of which takes part the distribution company Biodeck, obtained the B Corp certification.
AQUILA, one of the biggest players in the domain of distribution of FMCG in Romania and in the region, with over 30 years of experience in this industry, registered in the first trimester of 2025 an income of almost 740 million lei, an increase of 19% from the first trimester in 2024.
The market of food supplements in Romania is in a continuous expansion, showing a profound change in the consumers’ behavior of the population and in the attitude of the population towards health. Part of the Nestlé Health Science division in 2021, the brand of food supplements Solgar is mainly targeting a category of exigent consumers, with a high educational level, over average income, and an active and conscious lifestyle.
Ursus Breweries, part of Asahi Europe & International and leader of the beer market in Romania, named Dan Timohi as General Manager for Romania, starting on the 1st of July 2025.
Starting on the 1st of July 2025, HEINEKEN Romania will have a new General Manager. Thibaut Boidin, who has held this role since September 2023, will take over an important role in HEINEKEN Group, as General Manager and CEO of Nigerian Breweries Plc. Boris Miloushev is joining the HEINEKEN Romania team from its current position of General Manager of HEINEKEN/SCC Portugal, bringing a big expertise in the beer category of different markets all over the world.
Food Service
The new Popeyes restaurant in Bucharest opened in the food-court zone of Mega Mall.
5 to go made an important step in the consolidation of the international presence and accessed the retail market in Bulgaria, through a strategic partnership with Minimart, a local network of proximity stores that has almost 200 stores and ambitious objectives for expansion.
Hesburger, the biggest Finnish network of burgers and a well-known brand in Europe, opened the ninth restaurant in Romania in Buzau, after an investment of 350.000 euros.
Premier Restaurants Romania, the operator of McDonald’s in Romania, expanded the network and opened a new restaurant in Iasi.
E-commerce
The Fruits & Vegetables category became the growth driver for the online supermarket Sezamo, one of the most dynamic players in the Romanian e-grocery.
Glovo, the multi-category platform that offers access to a wide variety of products, organized a new edition of Glovo Academy in May in Iasi, in collaboration with Hospitality Culture Institute.
The number of clients who ordered toys and articles for children on eMAG increased by 11% in the first months of 2025, than the same period in 2024.
Bolt launched Bolt Food in Medias and Calarasi, an app through which users can order food from the local restaurants.
According to Glovo, Romania is in first place in Southeastern Europe and in the 4th place at the global level in the request for burgers.
Wolt, the tech company that is present in over 30 countries and is known for its platform of local commerce, is now active in Romania, bringing a new standard for quickness, comfort, and reliability in 34 cities in the country.
Services
The AI transforms the way we shop and pay. Through its powerful network and based on the expertise from many decades, Visa brings another level of trust and security for the commerce that is supported by AI.
Mercedes-Benz Vans celebrated an important moment, with the production of 5 million Sprinter vans, at a global level.
YouGov, a leader in research of shopping behavior, finished the investment in a new product: SimIT Web.
Analysis
In April 2025, 10 stores were opened in the local FMCG retail market.
In the first trimester there wasn’t finished any new retail project at national level, but the rythm of delivery increased significantly in April and May, when almost 150.000 sqm of new schemes were opened, including the super regional commercial center Mall moldova, surface that represents 80% of the total registered last year, showed the data from Cushman & Wakefield Echinox.
Exact Business Solutions launched the results of the first edition of the study Consumer Trust Barometer, which analyzes the Romanians’ perception of the economy, trust, and consumer behaviors in a context that is marked by political, economic, and social transformations.
For 79% of Romanian consumers, security is the most important aspect of payments when they shop online, and 90% of them will choose another payment method if it is safer, according to the most recent Visa study about payments in e-commerce in Central and Eastern Europe.
The trust of the global leaders in their companys projects that use AI is growing, accordign to the most recent edition of Deloitte study „The State of Gen AI in the Enterprise report: Now decide next”, 8 out of 10 companies (78%) are anticipating an increase of the total investment in technologies that are based on AI in the next year.
Events
The Romanian Association for Gluten Intolerance organized the Happy Gluten Free event on the 25th of May 2025 at the Caro Hotel in Bucharest.
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