Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in June 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology of Bucharest, on a surface of 2.000 sqm and 50 available stands, announced new partners and exhibitors.
Book a stand here: www.expo-retail.com/en/exibitors or acquire a partner package.
More details and personalized offers for partners at contact@expo-retail.com or tel. +40 720 120 456
EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with products of food and accessories for pets, which will take place on 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology, Bucharest, presented new partners and exhibitors.
If you are a producer or importer of food and accessories for pets, book one of the last available stands here:
www.expo-petfood.com/en/exibitors/
Personalized offer for partners at contact@expo-petfood.com or at tel. 0720120456
Retail – Kaufland
Kaufland Romania expanded its presence at the national level and opened the 25th store in Bucharest, reaching 192 hypermarkets at the national level.
Kaufland maintained its position at the top of the biggest companies in Romania, based on the market share, and continued to be one of the most important private employers, according to the study of the social-economic impact of the company for 2024, made with the support of KPMG.
Retail – Auchan
Until the 15th of July, Auchan Romania hosts the 16th edition of Beer Fair – an emblematic commercial event in Romania and the biggest beer fair in the local market.
Auchan Romania extended the options to collect the packages of beverages from PET/ALU/Glass marked with the SGR symbol by introducing an innovative system that has the unique capacity to take over all 3 types of packaging in bulk, without separating them by the consumer.
With a constant commitment to innovation, sustainability, and accessibility, Auchan Romania was rewarded with 3 major distinctions in the competition „Voted Product of the Year 2025”, the most important platform of recognition of innovation and performance for products, brands, and retail networks in Romania.
Retail – Lidl
Lidl continued the investment in the local market and opened a new store in Ineu, Arad district, and a store in Mizil city, Prahova district.
Retail – Mega Image
Mega Image launched the GUSTO concept, the fresh corner of Shop&Go, to offer the clients alternatives for tasty food, already prepared, to-go, tasty at every meal.
Retail – other retailers
Froo, the modern format of proximity developed by Zabka Group, opened its 100th store in Romania, just 12 months after entering the market.
NEPI Rockcastle, the biggest owner, developer, and administrator of commercial centers in Central and Eastern Europe, organized in Sofia the third edition of the annual event Retailers Day, dedicated to its partners.
FMCG
On the 5th of May, Claudiu Dorcioman joined the DRIM Daniel Distributie FMCG team as Deputy General Manager.
Madrí Excepcional, the modern beer inspired by the Madrid soul, became the official beer of UNTOLD 2025, marking the strategic collaboration between Bergenbier S.A. and one of the biggest music festivals in Europe.
GAMA&GAMA, a Romanian company with tradition and producer of the pet food brand Thank’Q, launched the civic responsibility campaign „Your furry friend is not a toy”.
Napolact marked a new record of presence in the Romanian households, reaching a historical level of 45%, according to the data from the first trimester in 2025.
The Kormotech company signed a partnership with Profipet – one of the most important retailers of pet products in Romania, which owns Zoocenter and Zoomania.
Ursus Breweries reduced by 28% the plastic quantity put on the market in 2024, exceeding the aim of 25% set for 2030.
Food Service
Hesburger, the biggest network of burgers in Finland and a famous brand in the entire Europe, marked the first year of activity in Romania with the 10th location, a drive-in restaurant in Crevedia, near Bucharest, after an investment of 600.000 euro.
Sphera Franchise Group, the leader of the foodservice market in Romania, continued the national expansion strategy by opening a new KFC restaurant in the Retail Park.
E-commerce
eMAG group made in the fiscal year that ended in March 2025 a consolidated market share of 11.2 billion lei, an increase of 12% from last year.
Wolt, the technology company known for its local commerce platform, announced the results of the first month of activity in Romania.
The eMAG Genius subscription steps forward and became available for five online apps, after 5 years in which over 1 million Romanians integrated it into their shopping routine.
According to Glovo, the multi-category platform that offers access to a wide variety of products, Romania is in first place in South-Eastern Europe at sushi requests in the last 12 months.
Sezamo online supermarket registered an increase of 105% in ice cream sales in June than last month, supported by the portfolio diversification, listing some local artisanal suppliers, and the bigger interest fro a variety without sugar of vegan.
EcoBioGreen
RetuRO, the administrator of the Guarantee-Returning System, the biggest circular economy project in Romania, announced the evolution and results of the program after one and a half years of implementation.
Services
Angel Dog, the association that forms guide dogs and therapy dogs to offer people with visual impaired the chance to live independently, with safety and trust, is seeking partners in the production, import, and distribution market of food and accessories for pets.
SAMEDAY, a Romanian company of couriers, continued the development strategy by signing the acquisition contract of Cargus.
IBM Manta Data Lineage is the platform that transforms the way in which organizations understand, manage, and optimize data usage.
Brand Management, a company with expertise in indoor publicity, launched Generatik, the first digital platform in Romania that simplifies the organization of promotional campaigns in malls and commercial centers.
The Law no. 232/2022 that transposes the European Directive no. 2019/882 about Accessibility (European Accessibility Act), imposes, starting from the 28th of June 2025, that the websites and online services have to be accessible to all users, including persons with disability. The platform widgetaccesibilitate.ro offers a premium widget for websites to cover the accessibility necessities.
Analysis
Golin Romania, in collaboration with Path and with the support of Data DiveCSOP, launched the study EXPUS: the invisible greenwashing, which analyzes the way in which sustainability is communicated and received, but also the way in which it is decoded the greenwashing phenomenon, in consumers’ minds.
The value of the FMCG market increased by almost 9% in January-March 2025, than the same period of last year, based on the 6% inflation in this sector, as shown by the data from YouGov Shopper Romania – a company that monitors a panel of 6000 households, representative at the national level.
In May 2025, 8 stores were opened in the local FMCG retail market.
Generative AI plays a more important role in the shopping process, directly influencing the consumers’ behavior, according to Accenture.
The consumers want to shop for food products that are corresponding with their values for health, comfort, and sustainability, but the price growth and challenges of life cost limit the possibility of making these intentions, according to the most recent PwC Voice of Consumer report made in 28 states, including Romania.
The Romanians who travel abroad prefer digital payments: over 80% pay with cards and intelligent devices, and a third of them prefer digital wallets, according to the results of the Visa study „Intentions of travel and payment 2025”.
Events
The competitions developed as „Voted Product of the Year” designated their winners.
On the 5th of June, at Victoriei Ballroom in Bucharest, took place the Award Gala of Voted Product of The Year took place, the event that brought together the representatives in the FMCG industry, banking, pharma, retail, and celebrated the innovation, performance, and commitment of the brands for the Romanian consumers.
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