Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in June 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
EXPO RETAIL 2026 – Digital, Green & Tech, the fifth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 23rd-24th of September 2026 at the Polytechnic National University of Science and Technology from Bucharest, announced the new partners and exhibitors.
Personalized offers for partners at contact@expo-retail.com or tel. +40720120456
Book your stand here: www.expo-retail.com/en/exibitors/
EXPO PET 2026 – Food & Accessories, the third edition of the B2B exhibition with products from the pet food and accessories categories for pets, which will take place between the 23rd and 24th of September 2026, at the National University of Sciences and Technology POLITEHNICA Bucharest, announced the first partners and exhibitors
If you are a producer or importer of pet food and accessories, book your stand here: www.expo-petfood.com/en/exibitors/
Personalized offers for partners at contact@expo-petfood.com or tel. 0720120456
Retail – Carrefour
The Romanian shopping basket reflects the consumers’ changing preferences at the international level. The viral trends of superfoods are now in the consumer data: the volume of Greek yogurt is an increasing trend, tuna is increasing by almost half compared to last year, and vegetable milk is increasing constantly. These are the conclusions of the spring edition of the Taste of the Season Barometer, a study that shows what is in Romanians’ fridges in each season, made by Carrefour Romania with NielsenIQ.
The Agrointeligenta group, in partnership with Carrefour Romania and with the support of the Agriculture and Rural Development Ministry, continued the actions of supporting and promoting the Romanian producers.
Carrefour Romania continued to support the family budget and introduced a long-term measure to reduce prices, available in all hypermarkets and in a selection of supermarkets in the country.
Competition Council authorized the transaction through which Paval Holding intends to take over Carrefour group in Romania.
Retail – PENNY
In an interview for retail-FMCG.ro, Daniel Gross, CEO PENNY Romania, talked about the expansion of the network, the role of logistics infrastructure, the evolution of the 3RO strategy, the transformation of the discount concept and the way in which the retailer responds to a consumer that is more careful about the quality-price ratio.
PENNY continued the expansion of the network at a national level and opened between the 17th and 19th of June 2026 three new stores in Rucar, Ulmi and Mihaesti, reaching 467 units.
Retail – Auchan
Between the 10th of June and the 14th of July 2026, Auchan Romania is organizing the 17th edition of the Beer Fair, a commercial event and the biggest beer fair in the local commerce.
Launched in 2017, the auchan.ro platform market 9 years of activity and omnichannel commerce of Auchan Romania.
Auchan Romania published the sixth Sustainability Report for 2025, marking a year of significant progress in the direction of reducing the environmental impact, supporting local producers and developing an organizational culture based on responsibility and implication.
Retail – Kaufland
Kaufland maintained its position among the biggest companies in Romania, based on the market share, and continued to be one of the most important private employers, according to the social and economic impact study of the company for 2025.
Retail – Profi
PROFI, the retailer that owns the biggest national coverage and the most stores in Romania, opened 5 stores in June 2026, reaching 1761 stores at the national level.
Retail – other retailers
The proximity stores network LaDoiPasi, developed by METRO Romania, opened 100 stores in one day and exceeded the threshold of 3000 stores at a national level.
The Romanian hypermarket network La Cocos opened its 8th store of the network in Oradea.
FMCG
Danone Romania continued to invest in the development of the dairy factory in Bucharest, one of the most performant in Europe, and finished a new important step for modernization.
Elle & Vire Professionnel, the premium dairy brand chosen by the best Chefs in the world and by the Michelin-starred restaurants, announced the launch in Romania of Crème Finesse Light Whipping Cream, an innovation that brings to the confectionery laboratory a new perspective on the balance between lightness, performance and taste.
Fabrica de Lapte Brasov S.A, a local company that produces Olympus dairies and is a leader in milk collection from Romanian farmers, exceeded in 2025 the market share of 1 billion lei.
Alpro brought in Romania Alpro Matcha Coconut, a delicious plant-based beverage that contains 5 essential nutrients.
Ficosota, one of the leaders of the snacking producers in Eastern Europe, expanded the portfolio of Maretti Bruschette with a new range: Sea salt from Sardinia.
Tuborg launched in Romania the new global platform of communication NEneaparat („You Don’t Have To”).
Food Service
Burger King opened its 41st restaurant in the national network in Bragadiru, Alexandriei Street no. 139.
Wendy’s celebrated a year of activity in Romania, a period in which it opened 6 restaurants in three cities, created over 100 jobs and continues to develop and consolidate its investments on the local market.
After a difficult start to the year on the HoReCa market, marked by increased costs and reduced traffic in the first months, 5 to go reported for May 2026 the best results in the history of the network.
Burger King continued the expansion in Romania by opening a new restaurant in Drumul Taberei.
Spartan, the biggest fast-casual Greek restaurant network, in a franchise system, finished 2025 with a market share of over 270 million lei at the entire network and almost 4.5 million served clients.
E-commerce
Sezamo launched a new shopping experience based on AI that lets clients finish the entire acquisition process directly in the app, through the AI Maia assistant. The online supermarket expanded its private label portfolio and launched Sutha Prime, a new premium range from the Sutcha brand, dedicated to consumers who are searching for high-quality meat, with transparent origin and high standards of growing.
Iulian Stanciu announced the sale of the participation owned in eMAG group to Prosus, after 17 years from taking over the company and 14 years from signing the partnership with Naspers (Prosus).
The Romanian cherries are the summer’s stars in the Sezamo online supermarket.
Glovo, the technological platform for on-demand orders, expanded its local partners portfolio and announced the launch of the collaboration with Bacania Veche, one of the most appreciated independent gastronomical concepts in Bucharest.
The data of Sezamo online supermarket showed that the sales from Cocktail & Accessories grew with 40,5% in June, compared to the average of the first four months of the year.
Services
SAMEDAY, one of the main players in the courier market in Romania and the region, finished 2025 with strong financial results, marked by growth on all main business lines. The company launched SAMEDAY #easytohelp, the first donation platform of goods integrated directly into a courier app.
QSound SOFT, a Romanian company from Cluj-Napoca, with over 25 years of experience in the development of audio and software solutions for the radio and commercial environment industry, proposed to the retailers a different approach through the QInStore Radio division.
FM Logistic, an active player in the international supply chain market, announced the agreement for the acquisition of the majority package og the German group of logistics Schäflein.
theMarketer, one of the main players on the technology market for automated marketing and consumer data, acquired the email marketing platform Conectoo from Conversion Marketing SRL, a company from the eMAG Group.
Analysis
In May 2026, 7 stores were opened in the local FMCG retail market.
The media market in Romania reached a net value of almost 838 million euros in 2025, increased with 5,4% than last year, according to the Media Fact Book 2026, the annual report made by the Initiative.
Events
On the 11th of June, Pentagon Events – Twilight Rooftop in Bucharest organizes the Voted Product of the Year Awards Gala, an event that brought together the representatives from FMCG, banking, pharma and retail industries to celebrate the innovations that convinced the Romanian consumers.
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