Romanian FMCG Retail – The most important news from April 2023

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in April 2023, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

The second edition of EXPO RETAIL – Digital, Green & Tech, the only B2B exhibition from Romania dedicated to technology, equipment and services for retail, eCommerce and the FMCG industry, that will take place between 25-26th of October 2023, in Bucharest, announced the first partners and exhibitors of the event.

Book a stand here: or get a partner package.

More details and personalized offers for partners at or at tel. 0720.120.456

Retail – METRO (LaDoiPasi)

retailLaDoiPasi network, launched and developed by METRO Romania retailer, marked another success by opening the store number 2,000 in Osica de Sus, Olt district.

Retail – Profi

Glovo, the multi-category platform that offers access to a bigger range of products, developed the partnership started in May 2022 with Profi and reached to 204 active locations of the Romanian retailer in platform.

The festival Suflet de Romania, an event initiated by Profi that encourages householders to connect to community and help the residents of this country to discover the small local producers, traditions and authentic behaviors of the Romanian village, took place on the last weekend of April on Royal Domain from Savarsin.

Retail – Kaufland

Kaufland received, for the third year consecutively, the sustainability certificate from CHEP Romania, for the results on sustainability criteria in 2022, and confirmed the quality of its actions for protecting the environment.

Kaufland Romania opened on 12th of April the 168th store in Balotesti, Ilfov district.

Kaufland Romania received the Zero Waste certificate, from TÜV SÜD Management Service GmbH, in conformity with the standard DIN SPEC 91436, a new reference model for managing the operational waste and recycling materials.

Retail – Lidl

Lidl opened a new store in Buzau on 10th of April, reaching a national network of 353 units.

Retail – Carrefour

Act for Good platform of Carrefour showed the top of Romanians’ consumption preferences, on regions, in 2022.

Carrefour announced that signed an agreement with Louis Delhaize group to take over the activities of cora in Romania, including 10 hypermarkets and 8 stores cora Urban and to maintain the almost 2400 employees.

Retail – other retailers

NEPI Rockcastle, the biggest investor and developer of commercial centers in Central and Eastern Europe, obtained a green finance of 200 millions euro for 5 years, from Erste Group Bank AG and Raiffeisen Bank S.A.

One United Properties, the main real estate investor and developer of sustainable residential project, of offices and mix of last generation in Romania, opened in One Herastrau Towers a new unique concept store on the market, Le Manoir Gourmet Market, that offers to One community and to the neighborhood residents, access to an exclusive range of gastronomic products.

NEPI Rockcastle brought in premiere in Promenada Craiova new brands.

All retailers accepted to participate at the voluntary agreement to reduce the milk price, after discussions initiated by Competition Council and in the next period will negotiate with every producer they collaborate with.


Temad co SRL – leader on the distribution market of auxiliary materials for constructions and DIY, entered on a new market segment – food for pets.

The Competition Council analyzed the transaction through which Zarea S.A. takes over the companies Domeniile Dealu Mare S.R.L., Vitis Prod S.R.L and some assets of Societatea de Promovare a Vinului S.R.L.

The Romanian Brewers Association announced the evolution of the beer market in 2022.

HELL ENERGY, leader of the market of energy drinks in Romania, opened a new logistic deposit and central headquarter in Ungheni city – Mures, an investment started at the beginning of 2022 of 18 millions euro.

Nestlé Romania took over the SOLGAR operations in the extremely dynamic and attractive category of food supplements, directly selling these products on the local market.

Bogdan Joita, Process Manager of Danone Romania in the past, took over the role of Manager of Danone factory in Bucharest.

The ready-to-drink ice coffee ENERGY COFFEE, owned by HELL, is now available with other name and a modern package, HELL ICE COFFEE.

Tuborg launched a new image campaign, „Together we change the perspective”, inspired by the slanted label of the brand.

Ciucas, the beer brand, strengthened its commitment to generate positive changes in the community and take to another level the program „Keep the nature clean”, initiated in 2019, through a new communication platform „Clean nature, true relaxation”.

Food Service

Burger King, one of the most known restaurant networks with quick serving in the world, opened a new restaurant in Romania on 20th of April, in Veranda Mall.


The Genius clients have access in real time, directly from their client accounts, at information about the economies that they make in the four apps of ecommerce – eMAG, Tazz, Fashion Days and Freshful.


Gunther Tore, a company with 20 years experience in high performant industrial doors domain, presented Butzbach Ecosprint, the fast door with horizontal opening, a revolutionary product.

The Pan-European Executive MBA, an MBA program with double diploma from York University, Great Britain, and Strasbourg University, France, available in Bucharest, introduced the early bird offer, with 3.350 euro discount, for the academic year that will start this autumn.

Cargus made available to its clients the returning service, completing its ecosystem with fast and convenient delivery options dedicated to online sellers and their clients.

In the current economic context, in which the investors are more careful than the last year, EVOhoreca, one of the biggest players on the market of arrangements solutions for HoReCa industry, launched a new product meant to help the small and medium businesses in the industry: operational leasing for furniture.

RetailZoom launched TOTAL ROMANIA report, that includes all retail channels: modern and traditional commerce, bringing an updated perspective to this type of reports.


In April 2022, in grocery retail in Romania were opened 13 stores, in this account entering just the stores opened and officially released by the retailers.

The market share of food retail increased with almost 11.7% than in 2020 and has been with 48% over the level from 2017, at 93 millions lei in 2021. For 2022 the analysts from KeysFin and RetailZoom estimated the approach to the threshold of 108 billions lei on the background of the consumption advance and on the increase of the inflationary pressures.


Organized by Eventorama, Chocolata Saga will take place on 26-28th of May 2023, in the old center of Bucharest, at Casa Ghica.

The first two major events from GPeC 2023 series started the registrations: GPeC Proficiency – the auditing and consultancy program dedicated to the online stores and GPeC SUMMIT 22-23rd of May – the reference event in E-Commerce and Digital Marketing that marks 18 years of GPeC tradition.

Revista Biz organizes Retail Revolution on 28th of April, the event that brings forward the strategies through which retailers want to make customers loyal and to attract new public categories, to offer a new shopping experience and the technologies that change retail.

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