Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in January 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology of Bucharest, on a surface of 2.000 sqm and 50 available stands, announced its first partners and exhibitors.
Book a stand here: www.expo-retail.com/en/exibitors or acquire a partner package.
More details and personalized offers for partners at contact@expo-retail.com of tel. +40 720 120 456
Retail – PENNY
PENNY Romania finished the year 2024 with a total of 416 stores at national level, after opening five units in the last days of the year.
Retail – Mega Image
Ahold Delhaize finished the acquisition of the Romanian retailer of food products Profi Rom Food (S.R.L.) (Profi store network) from MidEuropa, for an amount of almost 1.3 billion euros.
Retail – Profi
Profi announced that Mihai Spulber, who is now SVP of Operations and Supply Chain at Mega Image, will take over the role of CEO of Profi Romania starting on the 1st of July 2025.
Retail – Auchan
The 13th edition of the Auchan Big Fair of Coffee and Tea takes place between the 15th of January and the 4th of February in all Auchan stores and on the online store auchan.ro, offering a varied and attractive range of advantageous prices.
Auchan Romania, one of the most important retailers, known for small prices, adapted ranges, and commercial innovation, will open the first discount hypermarket ATAC by Auchan in Bucharest and the supermarket Auchan Sky Garden in Popesti Leordeni. For these stores, the retailer is recruiting over 120 people.
Retail – Lidl
Lidl consolidated the commitment to conscious food through an even more consistent alignment of its product range at the Planetary Health Diet, until the year 2025.
Lidl continued the investments in the local market by opening three new stores in Sibiu, Suceava, and Brasov on the 30th of January.
Retail – Kaufland
Kaufland Romania extended its presence at the national level and opened the second store in Bragadiru, Ilfov district.
Retail – other retailers
Żabka Polish group, one of the main European proximity retailers, started the expansion process on the Romanian market with the new brand froo.
Zacaria Group, which specializes in the development of residential and industrial projects, started the construction of the first retail park in its portfolio.
FMCG
Danone Romania named Delia Corniciuc as Marketing Manager for Cenral and Eastern Europe.
Founded in 1993 as a family business in Nagyhegyes, Hungary, NashiDay was established as a top player in the Southern-Eastern Europe market. Offering a varied range of products for pets and for the zootechnic segment, NashiDay built a strong reputation for quality and innovation.
Unilever named Monica Tamas as General Manager of Unilever Romania and Republic of Moldova, starting in January 2025.
Coca-Cola HBC Romania, through the platform #DupaNoi, with the Federation of Community Foundations in Romania, launched the Sustainability Board – a national program that proposes a unique model of collaboration, integrating for the first time relevant actors in the public-private environment in a joint effort for a more sustainable future for the Romanian community.
The Romanian Brewers Association announced that it has a new President: Mihai Voicu, General Manager of Bergenbier S.A., a company that is part of Molson Coors Beverage Company group, who took over a second mandate at the management of Romanian Brewers.
E-commerce
Wolt finished the acquisition of Tazz, one of the most important delivery platforms in Romania, from eMAG.
Bolt Market managed to avoid wasting 15.4 tones of food products in Romania, in 2024, through the Save Me category, available in the app.
Food Services
The online supermarket Sezamo announced that in January signed a partnership with City Grill, one of the most important players in the hospitality industry in Romania, to offer its clients ready-to-eat products as convenient options, made by chefs.
Services
Tetra Pak, the global leader in solutions for processing and packing food, successfully installed its latest generation line, Tetra Pak E3 Flex XH, at Simultan, the biggest milk processor with Romanian capital.
FAN Courier, an entrepreneurship company with 100% Romanian capital, founded in 1998 by Felix Patrascanu, Adrian Mihai, and Neculai Mihai, finished 2024 with a business of 1.385 billion lei (almost 280 million euros), increased by 12.5% than last year and maintaining the forecast for 2025.
Mercedes-Benz Romania finished 2024 with remarkable results, consolidating its leadership position in the premium auto market.
Cargus, a reference name in the courier industry in Romania, announced an important transition of leadership. Starting with the 20th of January 2025, Belgin Bactali, who had the role of CEO of the company in 2019, officially took over the role of CEO from Yannick Mooijman.
The year 2025 represents a major change for retailers and brands, marching the transition from traditional methods of trade and shopper marketing to advanced strategies of retail media omnichannel, according to an analysis made by Footprints AI.
eMAG and HeyBlu, a company of financial services owned by eMAG group, announced the acquisition of Orange Money, by taking over 100% of the shares.
Analysis
In December 2024, 29 stores were opened in the local FMCG retail market.
Starting with the 26th of December 2024, a new law (Law no. 317/2004) establishes that bills are not communicated anymore for the payments made with bank cards, except at the express request of customers.
Read the 11th episode of the analysis made by the publication retail-FMCG.ro, which evaluates the presence in Social media of the biggest food retailers in Romania, the last episode being made in January 2024.
2024 was a year full of changes and significant events in food retail in Romania. From acquisitions and expansions to innovations in shopping experience and e-commerce increase, the sector grew constantly. Read a summary of the main events, made by retail-FMCG.ro publication, structured on categories.
The total stock of retail spaces in Romania reached 4.62 million sqm, given that in 2024 were built new projects with a cumulative surface of almost 180.000 sqm, decreasing by 15% from the record level from 2023, according to Cushman & Wakefield Echinox.
The year 2024 was dynamic and full or relevant events in the Food Service market in Romania. From opening new spaces and expanding the restaurant network and cafes to strategic acquisitions like 5 to go or Tazz acquisitions, and technology innovations, the market continued to evolve. Read a summary of the most important events of 2024.
Events
The registration for Voted Product of the Year 2025, the reference competition for innovative products, recognized at an international level, is almost finished.
To offer the best-participating conditions to exhibitors and visitors, retail-FMCG.ro team took the decision to move the exhibition event EXPO PET 2025 – Food & Accessories to the 24th – 25th of September 2025, which was initially programmed for the 19th-20th of February 2025. The exhibition will also take place at the National University of Sciences and Technology POLYTECHNIC Bucharest, but it will be held in parallel with another reference event that we are organizing: EXPO RETAIL 2025 – Digital, Green & Tech, at the fourth edition.
If you are a producer or importer of food and accessories for pets, book a stand here:
www.expo-petfood.com/exhibitors/
Personalized offers for partners are available at contact@expo-petfood.com or tel. 0720120456
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