Romanian FMCG Retail – The most important news from March 2024

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in March 2024, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

EXPO RETAIL 2024 – Digital, Green & Tech, the third edition of the professional fair dedicated to technology, equipment, solutions and services for retail, eCommerce and FMCG industry, that will take place on 25th and 26th of September 2024 at Polytechnic University of Bucharest, on 1500 sqm and almost 50 available stands, announced the first partners and exhibitors. The B2B exhibition gathers in these two days in the same place exhibitors from Romania and other countries, acquisition specialists and other professionals in the industry.

Book a stand or acquire a partner package.

More details and personalized offer for partners at of Tel. +40720.120.456

EXPO PET 2023 – Food & Accessories, the first B2B exhibition with products from food and accessories for pets categories in Romania, that will take place on 26th-27th of June 2024, the Polytechnic University of Bucharest, announced new partners and exhibitors.

Book a stand

Invitation for buyers and acquisition managers for EXPO PET 2024 – Food & Accessories


Retail – Profi

The local producers from Olt district are present with the most delicious products at Local Goodies Shelf launched in Profi stores from Slatina, Corabia, Scornicesti, and Piatra Olt.

PROFI, the retailer that owns the biggest national coverage and the most stores in Romania, opened 7 stores in March 2023, reaching 1717 stores at the national level.

Retail – Kaufland

Kaufland Romania launched E-Mobility, the project through which Kaufland Card owners can charge their cars at one of the charging stations in the store’s parking.

Retail – PENNY

PENNY, one of the most dynamic retailers in Romania, reached 200 partner butcheries in its stores in Romania.

Retail – other retailers

The local network of stores La Cocos extended in Brasov where it opened the 4th hypermarket in the country, through a transaction made by Cushman & Wakefield Echinox.

Cupio, the Romanian brand of professional cosmetics, celebrated in March 12 years of activity.

NEPI Rockcastle, the biggest owner, developer, and administrator of commercial centers in Central and Eastern Europe, announced a significant budget dedicated to the projects that are in the development and modernization phase in the medium term.

Arges Mall, the biggest commercial center in Arges district, will be open on the 25th of April.

M Core announced the launch of „Square 7 part of M Core”, a strategic joint venture between M Core and Square 7 Properties, creating a new management platform for M Core portfolio, consisting of 25 retail parks.

Cometex, a development company of commercial parks, opened on 28th of March a new modern commercial center, Cometex Retail Park Hunedoara.

Lagardère Travel Retail opened 4 stores at the new terminal of International Airport Traian Vuia from Timisoara, which will process the flights from Schengen space.


IBS (International Brand Stores), an importer and distributor of alcoholic beverages in Romania, signed a new official import contract with Takamaka Rum, a rum obtained from sugar cane, distilled and bottled in St. Andre, Seychelles.

PepsiCo, one of the leaders of the food and beverages industry, named Silvia Petre as HR Director PepsiCo East Balkans, starting with the 1st of March 2024.

Over 15 million KitKat bars have been consumed in 2023 in Romania.

Bergenbier S.A., part of Molson Coors Beverage Company group, expanded its portfolio and launched Caraiman, a beer with a balanced taste, which invites consumers to a well-deserved pause.

Inter Conecter, the company from Timisoara specialized for over 20 years in the import of coffee, sweets, and premium food products, organizes the event „Polish Sweets Day”, where it will present the news and innovations launched by the most known sweets producers in Poland.

Kormotech, the biggest producer of pet food in Hungary, increased the annual market share by 22%, at over 152 million dollars in 2023.


Bolt Market reached to avoid 2.8 tons of food waste in Romania in 2023, through the Save Me! category, available in the app.


Rottaprint, the biggest flexographic printing that produces self-adhesive labels and flexible packages in Romania, a family company with 100% local shareholding, registered a market share of 35 million euros in 2023, an increase of 10% from last year.

H.Essers, a European supplier of logistics services, announced the construction of a new warehouse of products for plants and seed protection for Agricover, one of the most important players in the Romanian agribusiness market.

These are some recommendations of automized solutions for Retail & HoReCa from SCALE EXPERT, the trusted partner of the retail & FMCG industry, a company with over 20 years of experience in the profile market.

After six months in 2023 of a pilot project, e-Mobility Rentals and Glovo announced the consolidation of their strategic partnership with electric vehicles that function based on inter-changeable universal batteries.


In February 2023, grocery retail in Romania opened 8 stores, in this account entering just the stores opened and officially released by the retailers.

According to RetailZoom, the sales in retail resettled at the final of the year 2023 on a positive trend of consumption, while the loyalty of consumers towards the brands started to decrease based on the alternative of consumers’ choices between types of products and store concept.

The decrease in shopping power and the accentuation of the supplier chain problems, because of the energy, gas, and basic food capping measures, risk getting Romania to a second trimester of economic decrease, meaning a technical recession, according to a Frames analysis.


GPeC 2024 events started in February with the GPeC Winter School and GPeC Meetup Chisinau, and organizers started the registrations for GPeC SUMMIT 20-21 May, Bucharest, and for GPeC Proficiency program dedicated to online stores.

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