Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in October 2026, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
EXPO RETAIL 2026 – Digital, Green & Tech, an exhibition event organized by the business publication retail-FMCG.ro, finished the 5th edition, which took place between 23rd and 24th of September 2026, at the National Polytechnic University of Science and Technology in Bucharest. Here is a retrospective of the anniversary edition, with the main conclusions, representative moments, images and video materials from the event. EXPO RETAIL continues in 2027, and the new edition will be launched in November 2026.
EXPO PET 2026 – Food & Accessories, a B2B professional fair dedicated to the pet food products and accessories categories, an exhibition project made by retail-FMCG.ro, finished its third edition, which took place between 23rd and 24th of September 2026, at the National Polytechnic University of Science and Technology. Here is a retrospective of the anniversary edition, with the main conclusions, representative moments, images and video materials from the event. EXPO PET continues in 2027, and the new edition will be launched in November 2026.
Retail – Kaufland
Kaufland Romania opened two new stores in Galati and Satu Mare and a store in Otopeni.
Kaufland Romania launched a new drugstore and beauty in-store concept through a pilot project in the store on Barbu Vacarescu Street.
Retail – Auchan
Auchan Romania launched a new in-store retail media concept in the Auchan Drumul Taberei hypermarket, which includes the first immersive LED entrance in Romanian retail.
Retail – Carrefour
In September 2025, Carrefour Romania launched the project „From here, closer – local artisans”, a program through which it facilitates listing small local entrepreneurs on the store shelves. The program expanded in one year to all districts in Romania, with a network of over 540 local producers, in over 240 Carrefour stores across over 80 cities.
The exclusive program Our Garden from Carrefour was extended by integrating a new cooperative of gardeners from Matca, Galati district.
Retail – other retailers
The retail market in Romania entered a new stage of maturation, in which investments are moving from new developments to modernization and repositioning of existing projects, as shown in the report ”ExCEEding Borders Retail 2026: Maintaining Retail Excellence and Restoring Potential”, published by Colliers.
Animax, the store network for pets with over 130 units in Romania, opened a new store in Chitila Retail Park, the first Animax in the city.
dm drogerie markt expanded its network in Bucharest and opened a new store in Pantelimon district, on Biruintei Street no. 84A.
Cometex, one of the main developers of retail parks in Romania, opened Pantelimon Retail Park, after an investment of over 9 million euros.
BIPA, the drugstore brand of REWE group, opened the 10th store in Romania, in Rosiori de Vede.
In just 30 years, Romania moved from a market in which modern retail didn’t exist to over 5 million sqm of modern commercial spaces, with malls, retail parks and international brands in many cities, according to Colliers.
Veranda Mall, the first proximity commercial center in Bucharest, marked 10 years since its opening and presented the results of the first decade.
Zabka Group, that operated Froo network in Romania, reached 302 stores on the local market at the final of September 2026, increased with 147,5% than the same period of last year.
Good2Go, one of the players with full development in the segment of convenience stores, announced strong results and continued the expansion in Romania.
Diana Supermarket opened a new store in Galicea, Valcea district.
FMCG
Segafredo, one of the Italian brands with a powerful tradition in espresso culture, continued to consolidate its presence in Romania through INTER CONECTER, the official partner of the brand for retail in Romania.
Caroli Foods Group, one of the main producers of packaged meat products in Romania, made an important step in improving the environmental performance of its operations and to increase the energetical efficiency by using its own photovoltaic park, near the factory from Ploiesti.
Inter Conecter consolidated the presence of the Belgian brand HAMLET on the Romanian market, offering retail access to a diversified portfolio of pralines, truffles, chocolate specialties and seasonal products, good for individual consumption and for special occasions and the gift segment.
HEINEKEN Romania expanded the 0.0% beer portfolio by launching Amstel 0.0% on the local market.
FILGUD, a Romanian brand of vegetable food products present in almost 400 stores, including Mega Image, Carrefour and Kaufland, is searching for a strategic partner to take over a 51% share of the acquisition of the entire company.
Food Service
City Grill Group, the biggest network of restaurants with Romanian capital, announced a new management structure, starting in August 2026.
Popeyes opened the first restaurant in Galati, going forward with the expansion in the country, and Galati became the fifth city in Romania where Popeyes expanded its presence in 2026.
The restaurants network QSR Mesopotamia continued its quick rhythm of expansion and opened two new units in Bucharest-Ilfov, one in Orhideea Commercial Center and another one in Bragadiru.
Sphera Franchise Group, the biggest food service group in Romania, continued to develop the KFC network in Romania and opened the fourth restaurant in Oradea, a Drive-Thru unit, through an investment of 1.1 million euros.
Over 600 professionals from HoReCa participated in the Romanian Hospitality Awards 2026, at the National Opera in Bucharest.
Burrito Madre, a brand of the American group Street Guys Hospitality, opened its first restaurant in Romania in Mega Mall Bucharest.
Spartan, the biggest network of fast-casual Greek restaurants in Eastern Europe, developed in a franchise system, expanded its presence and opened a new restaurant in Satu Mare.
Mesopotamia, one of the Romanian networks of QSR restaurants, celebrated 15 years of activity, with 90 restaurants in Romania and Hungary and over 1700 employees and businesses cumulated almost 90 million euros in 2025.
Premier Restaurants Romania, the operator of the McDonald’s restaurant network in Romania, opened a new restaurant in Oradea.
E-commerce
Starting in October, Glovo, the tech platform for on-demand orders, became a partner of eMAG Genius. Glovo presented in Smart City Highlights 2026 the next chapter of its social program dedicated to combating food insecurity: The Access Alliance, a coalition that brings together companies, NGOs, social organizations and public institutions to reduce the gap in food access.
The e-commerce sector in Romania is estimated to reach the value of 13.5 billion euros in 2026, after the value of online shopping for goods and services reached 12.9 billion euros in 2025, an increase of 10% from last year, according to ARMO.
Wolt and Deliveroo Ads presented a set of tools for ads through which brands and sellers can use them on both platforms in 40 countries.
Hambar, the new platform dedicated to local producers, launched in Romania with the mission to make local products easier to discover, buy and deliver, wherever the producer of the client is.
eMAG announced the 6-month results for iZi, the first AI shopping agent developed with 100% local technology.
Romanians are increasingly making their own pickles at home, with sales of vegetables intended for preserving growing nearly three times faster than those of ready-made pickles, according to Sezamo.
Freshful, the 100% online hypermarket of eMAg, celebrated 5 years of activity with 280.000 clients, 75 million lei saved in the last year and 3 million kilograms of Romanian fruits and vegetables delivered.
Services
JJ DISPLAYS, one of the main suppliers in Romania of professional systems of display, signage and presentation, participated in EXPO RETAIL 2026 – Digital, Green & Tech, where it presented solutions for visual communication and promotion at the point of sale.
A study made by Calculeaz Emisii, a company specialized in calculation, reporting and reduction of greenhouse gas emissions, for a Romanian company from the recycling industry, showed that 71,8% of its carbon footprint is generated in Scope 3.
Agricover launched Agricover Pay, the first financial platform in Europe dedicated to farmers, a mobile app that integrates payment accounts, transfers, a Visa Platinum Business card, and direct access to Agricover Credit IFN and relevant information in the agricultural market.
Venddor Smart Ideea, a company specialized in interior fit-outs and glass enclosures, offers solutions adapted to the requirements of each location.
ADPOS Retail System, importer and distributor of AIDC equipment (Automatic Identification & Data Capture), POS and fiscal solutions for retail, HoReCa and logistics, organizes between the 6th and 8th of November 2026 a Black Friday campaign on www.adpos.ro, with discounts up to 62% on equipment and consumables for retail, HoReCa, logistics and production.
RetuRO, the administrator of the Guarantee-Returning System, the biggest project of circular economy in Romania, announced the evolution and the results of the system in the first 9 months of 2026.
In an interview offered to retail-FMCG.ro, Cristian Petrila, Technical Manager at Helion, a Romanian company specialized in solutions for physical security and cybernetics, with over 30 years of experience on the market, explained the main challenges and presented examples of implementation of security solutions in retail and FMCG.
The market of industrial and logistics spaces in Romania continued to expand, with the modern stock reaching 8,17 millions sqm at the end of the third trimester in 2026, after a delivery of almost 340.000 sqm in the first 9 months of the year, according to the report Romania Industrial Marketbeat Q3 2026 made by Cushman & Wakefield Echinox.
SAMEDAY, the Romanian courier company that introduced eaybox delivery on the local market, is preparing for Black Friday and for the highest season of shopping, a period in which it estimates almost 10 million of packages across the network in Romania, increased with 16% than the same period in 2025.
Analysis
In its new specialty analysis, ”Orchestrating Prestige: How the supply chain shapes the value of beauty and luxury brands”, the FM Logistic company analyzed the changes that redefine the distribution network.
In September 2026, 10 stores were opened in the local FMCG retail market.
The data from eJobs for the first three quarters of the year showed that sales, client services, administrative, logistics and financial are the departments for which companies show the biggest needs of employees in this period.
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