Romanian Grocery Retail – The most important news from August 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in August 2020, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

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Kaufland Romania will create 1.000 new jobs in all the country, until the current financial year, in February 2021.

Credit foto: Shutterstock

The retailer extended its network in Romania with a new hypermarket, opened in Botosani and reached 133 stores at national level.

Flanco Romania, the Romanian company present on the local market since 1994, opened, in partnership with Kaufland Romania, the first shop-in-shop store in the Kaufland network.

Starting from August, Auchan encouraged clients to actively contribute at reducing food waste and protecting environment by getting involved in the project „Zero Waste”. Until 22nd of September, in Auchan stores and on the new online store www.auchan.ro will be over 2.500 back to school products necessary for starting the school year.

Mega Image continued to integrate in the local community life in Oradea and opened the second store in this city after the first one was opened in May.

Lidl continued investment in Romania through opening two new stores on 13th of August: one in Gherla, Cluj district, that owns a charging stations for electric cars, and one in Marghita, Bihor district. Lidl Romania invited the community to support the teacher training from Teach for Romania programs.

Register at MACFRUT Digital!

MACFRUT Digital, the first international virtual fair dedicated to the fruit and vegetable chain, is waiting for its visitors between 8 and 10 September 2020. The event will present the entire channel, including: seeds, news in horticulture & nurseries, production technologies, trade and distribution, machines and packaging technologies, materials and equipment, ready-to-eat salads, dried fruit, logistics and other services. Companies interested in participating as visitors can register online for FREE HERE, until September 1, 2020, where they can get the free access pass to the exhibition.

PENNY goes to online sales and with Auto Total company support launched Lyvra, the service for online orders with home delivery. The retailer extended with four new units in Toplita (Mures district), in Modelu (Calarasi district), in Radauti (Suceava district) and in Piatra Neamt (Neamt district). Rewe Romania operates now 264 PENNY stores in Romania.

METRO Cash & Carry Romania announced the new CEO of the company: Adrian Ariciu. Adrian replaces Roland Ruffing, who has been in this executive position for the last four years.

Prime Kapital, developer and investor on real estate market  in Eastern and Central Europe, opened at Targoviste the first Mall from Dambovita district. Carrefour opened in this mall the 39th hypermarket in Romania.

The Czech developer and real estate administrator RC Europe opened on 27th of August 2020, the third retail park of the group in Romania with a total investment of 9 millions euro.

OMV Petrom and Auchan Retail Romania announced the accord of extension of the partnership for opening the proximity stores MyAuchan in the Petrom distribution stations: 400 MyAuchan stores across the Petrom network over the next five years.

On 27th of August 2020, the people from Bacau can do their shopping safely in a new Supeco store, a concept awned by Carrefour. 25 Supeco stores in Romania.

FMCG

LONCOLOR, the Romanian brand owned by Papillon Laboratories Cosmetiques, the most important Romanian producer company of hair dye, was one of the brands that in all this difficult period managed to connect emotionally to its consumers needs.

Alice Nichita took over the role of Public Affairs & Communication Manager Coca-Cola HBC Romania and got along with the Senior Management team from 1st of September, after the promotion of of Irina Ionescu on the function of Public Affairs & Communication Manager Coca-Cola HBC Adria.

E-commerce

Starting with September 1, 2020, Carrefour Supermarket Online Stores moves to BRINGO, the place where customers can order products from physical stores (hypermarket and supermarket), at BRINGO speed, in 90 minutes.

With a tradition of over 15 years, GPeC Online Stores Competition is considered the most useful tool dedicated to online stores to optimize websites to raise the conversion and sales rates.

eMAG invested 90 millions euro in a new logistics center, at 19th km of A1 highway, that will have a surface of 130.000 sqm.

OMV Petrom, the biggest energy company in the Southern-Eastern Europe, and foodpanda, the biggest food ordering platform in Romania, signed a partnership through which the Viva products from OMV stations can be ordered through foodpanda delivery dervice.

Food Service

Starbucks, the biggest network of cafes in the world and leader in innovation domain and clients satisfaction, opened a new street cafe in Piata Universitatii, one of the Bucharest’s landmark points.

5 to go, the biggest cafes network in the Eastern Europe and the most accessed franchise in Romania, came into support of Romanian contractors through supporting the costs of the franchise.

In the actual context, Sphera Franchise Group continued the plans of development for this year and opened a new KFC restaurant in Romania.

Analysis

The retailer’s investment in online, focus on proximity and bigger attention to the local producers are some of the directions to which the retail companies should go, in the actual pandemic context according to the opinion of Oana Buhaescu, Audit Manager, Deloitte Romania, leader of services dedicated to retail industry. In the midst of the crisis generated by the pandemic, the world’s economies concentrate on the investment stimulation in research and development to help the medical situation (drugs, vaccines, high-performance equipment) and to help the economic development from which to refuel the budgets exhausted by the measures taken to limit the effects of restrictions in many domains.

In July 2020, in grocery retail in Romania were opened 18 stores, in this account entering just the stores opened and officially released by the retailers.

Events

Since 2009, the competition Voted the Product of the Year Romania awards innovative products and services in many domains, from FMCG to food supplements, bank services and telecommunications, based on the biggest market study made on Romanian consumers.

Romanian Grocery Retail

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