Romanian FMCG Retail – The most important news from August 2023

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in August 2023, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

The second edition of EXPO RETAIL – Digital, Green & Tech, the only B2B exhibition from Romania dedicated to technology, equipment and services for retail, eCommerce and the FMCG industry, that will take place between 25-26th of October 2023, in Bucharest, announced new partners and exhibitors of the event.

Book a stand here: www.expo-retail.com/expozanti or get a partner package.

B2B Meetings by retail-FMCG.ro, the online platform that connects retailers with suppliers of technology, equipment, solutions and services for retail, FMCG and eCommerce, opened for the participants of EXPO RETAIL 2023 – Digital, Green & Tech.

More details and personalized offers for partners at contact@expo-retail.com or at tel. 0720.120.456

retailRetail – Carrefour

The French group Carrefour announced a strong financial performance for the first half of the year, with increasing sales with 11.2% than the same period of the last year, e-commerce increased with 20% and a ROI of 700 millions euro in S1 2023. The values of the local market, in comparable terms (LFL), placed Carrefour Romania on the second position according to the evolution of the market share in Europe.

The Competition Council announced that it analysis the transaction through which Carrefour group inteds to take over Romania Hypermarche S.A., a company that operates in Romania the hypermarket netwrok Cora and proximity stores Cora Urban.

Between 18th and 20th of August, Carrefour officially presented the newest program that supports local producers, „Here is the Romanian Cheese”, at a fair of traditional products in Iasi.

Agricultural cooperative Patravul din Tara Ta officially launched its first fish farm on Oasa lake, the second biggest artificial lake in Romania, that will exclusively deliver in Carrefour stores fresh trout.

Carrefour Romania continued its expansion and opened the first hypermarket in Alba Iulia.

Retail – PENNY

To respect the mission for sutainable development, PENNY inveted in the team and raised the minimum net salary for entering the company at 3158 lei.

PENNY, one of the most active retailers in Romania, extended its network and opened a new store in Darabani, Botosani district, one store in Brasov and one store in Cosntanta, reaching 349 stores.

PENNY Romania, part of REWE group, announced an initiative of streamlining its operations by impementing talent software robots, in partnership with Tailent, supplier of top RPA technology.

Retail – Kaufland

Kaufland joined the Romanian Rugby Federation as Official Partner of National Teams and National Rugby League.

Kaufland Romania opened on 10th of August a new store in Pipera district, Bucharest, reaching 169 stores in the country.

Kaufland Romania announced an investment of 7 millions euro to expand and streamline the infrastructure of separate collection for clients.

Retail – Profi

Masterfully combining wine tradition and 21st century technology, PROFI, a Romanian company, redefined the buying experience by introducing the „Crama Somelierilor” brand.

PROFI, the retailer that owns the network with the biggest national coverage and the most stores in Romania, opened 4 stores in August 2023, reaching 1677 stores.

Retail – Auchan

Until 19th of September, Auchan prepared thousands of articles dedicated to the beginning of the school year, part of the offer Back to School.

Retail – other retailers

Animax, the pet retailer with the most expanded network of stores in Romania, consolidated the position on the market by opening two new stores, in Bucharest and Alba Iulia, after a total investment of 270.000 euro.

SMYK All for Kids, one of the biggest retailers of the segment of toys, clothes, shoes and accessorizes for children, expanded the national network with a store in the newest mall in the country, Carolina Alba Iulia.

FMCG

Bergenbier S.A., part of the group Molson Coors, has a new member in the leadership team, Monica Constantin, as Legal & Corporate Affairs Director.

Thibaut Boidin is the new Managing Director of HEINEKEN Romania, strating with 1st of September 2023.

The group of companies Perla Harghitei and Apemin Tusnad, one of te biggest producers of natural mineral water in Romania, named Mihai Neagu as General Manager of both companies.

This year, Ursus Breweries refined the strategic position as employer, that aims the core of the company: people and the opportunities for them to take the carreer to the next level.

According to a study made by Data Intelligence Leo Burnett for Lay’s Romania, 78% of Romanians think that the taste of a chips is influenced by the quality of the used potatoes, and 88% of them consider that the way in which those potatoes are raised influences the quality.

Food Service

Sphera Franchise Group, leader of the food service indutry in Romania, that owns the company that administrates KFC brand in franchise system on local market, opened the second restaurant in Alba Iulia, after an investment of almost half of million euro.

Burger King opened a new restaurant in Timisoara.

E-commerce

The online supermarket Sezamo launched a new category, Special Nutrition, that includes over 1000 products in seven subcategories: no sugar, no gluten, no diary, Keto, Dukan, superfoods and protein.

EcoBioGreen

RetuRO, the company that administrated the Guarrantee-Returning System (SGR) in Romania, published on the platform the specifications and requirements for automatic beverage packaging machines.

The Guarrantee-Returning System (SGR) entered a new step of development, with the signature by RetuRO of the acquisition agreement of equipment for regional centers with Anker Andersen A/S, leader on the market of high performance counting and sorting systems, offering a diverse range of products for markets and countries that implemented a national system of guarrantee-return.

Services

Fracht Group, international sender with operations in 70 countries and over 140 offices in the world, signed a joint venture partnership with YLOAD, Romanian start-up that created the first marketplace of transports in Eastern Europe.

PayPoint Romania celebrated 15 years from the official launch of the service of invoices payments on the Romanian market.

The technologies based of artificial intelligence (AI) could generate an economic global increase of 14% (15.7 trilions dollars) until 2030, according to a study made by PwC, following the increase of the productivity from processes automations.

Cargus, one of the most important players in the courier industry in Romania, walked through a major transformation in the last year and a half, that aimed: the consolidation of the team, significant improvement of operational performances and the development of technologies solutions that offer a unique experience of its clients.

Analysis

In July 2023, in grocery retail in Romania were opened 26 stores, in this account entering just the stores opened and officially released by the retailers.

The average prices of basic foods from the biggets networks decreased with values of maximum 34%, while applying the rules of the Ordinance regarding the capping of commercial additions, according to the data analyzed by the Competition Council.

The prices from online environment had an evolution below th inflation rate, in the last months being observed important decreases of teh price of food products, according to a new research made by the National Statistics Institute.

The majority of the retail & FMCG companies in Romania is predicted to increase sales in 2023, considers 82% of the respondents of a study made by Horváth, a company of management consultancy with 40 years of international experience, that activates in Romania since 2005.

Studies

According to the analysis made by mediaTRUST between 1st-31st July 2023, Lidl, which takes part of Schwarz group, was positioned on the first place for the ads expenses. Penny occupied the second position and Profi was on the third.

The increase of the prices (75%) and the decrease of available incomes (51%) are the main reasons evoked by parents that say they intend to spend less this year on necessary products for the beginning of the school year, and the budget for every child could decrease with 10% than in 2022, according to the study Deloitte back-to-school 2023.

An analyze made by RetailZoom and the results of an Ipsos study offered valuable information about the specific actions that the consumers made to decrease the impact of prices growth.

Events

Wall-street.ro organises on 21st and 22nd of September the event „ecomTEAM 2023 – Is your online shop ready to go global?”, an edition that will focus of the expansion at international level of Romanian online stores and on a more accelerated development of them at local level.

Being at the 13th annual edition, Summer School GPeC is the only series of intensive courses of E-Commerce and Digital Marketing in Romania – that took place in the period 23rd-28th of August in Moieciu de Sus.

GoTech World, the biggest expo-conference of IT & Digital in Central and Eastern Europe, will take place on 8th and 9th of November at Romexpo.


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