Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in September 2024, provided by retail-fmcg.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
On the 25th and 26th of September 2024, the business publication retail-FMCG.ro organized EXPO RETAIL 2024 – Digital, Green & Tech, the third edition of the professional fair dedicated to technology, equipment, and services for retail, eCommerce, and FMCG industry, that took place at Polytechnic National University of Science and Technology from Bucharest. Here are the main conclusions after the event, some numbers about the participants, the video store, and many images.
Save the date 24th – 25th of September 2025!
More details about the 2025 edition at contact@expo-retail.com or tel. +40720.120.456
Retail-FMCG.ro have launched EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with pet food and accessories in Romania, which will take place on the 19th – 20th of February 2025 at the Polytechnic University of Bucharest – ROMANIA.
If you are a pet food and accessories producer or importer, book a stand here: www.expo-petfood.com/expozanti/
Get the 10% early bird offer to acquire the partner packages (GREEN, HAPPY, and PLAY) or to book a stand, available until the 15th of October 2024!
Personalized offers for partners at contact@expo-petfood.com or tel. +40720120456
Retail – Lidl
Lidl, one of the biggest food retailers in Europe, became the Official Partner of the UEFA Europa League and UEFA Conference League, for 3 years, between 2024 – 2027.
Lidl continued the investment in the local market by opening three new stores in Bucharest, Sibiu, and Rasnov.
Retail – Auchan
In one of the biggest transition projects to green energy, 28 stores from Auchan and Leroy Merlin are equipped with over 27.000 photovoltaic panels through a partnership with Helexia, a subsidiary of Voltalia, a big European supplier of energetic transition.
Auchan opened a new store in Auchan Exigent Plaza on Timisoara Boulevard, no. 14A, 6th district.
Also, Auchan Romania opened the second proximity store Simply by Auchan on the 20th of September in Plataresti, Calarasi district.
The ATAC Hiper Discount by Auchan store network, the format with the smallest prices, reached 7 stores, the most recent openings took place on the 26th of September in Sibiu and Satu Mare.
Retail – PENNY
PENNY Romania continued its expansion and announced the opening of a store in Chiajna, on Serg. Ilie Petre Street, no. 87, Ilfov district. and a store in Turceni, on Muncii Street no 3, Gorj district.
According to the healthy strategic development of the company, PENNY permanently invests in the team and increased the minimum net income for the employees by 13.48% than in 2023.
Retail – Kaufland
Kaufland Romania celebrated 5 years of the loyalty program Kaufland Card through a 360 communication campaign named „5 years of good things” with prizes of a total value of 2.500.000 lei.
Retail – Profi
Profi, the biggest private employer in the country, with over 28.000 employees in over 1730 own and Partner stores located in 846 cities, was recognized as a Top Employer in Romania by the Top Employers Institute.
Profi, the retailer with the biggest national expansion, opens a new business line aimed at its retail media omnichannel network, supported by the advanced technology developed by its partner Footprints AI, a Romanian company of technology that produces and sells one of the most advanced retail media and retail data insights platform in the world.
Profi opened 7 stores in September 2024.
Retail – Mega Image
Launched this year, the Mega Ability program aims to offer access to relevant opportunities for people with disabilities, being another step for Mega Image to consolidate an inclusive work environment.
Retail – other retailers
DOUGLAS Group, the premium omnichannel destination of beauty in Europe, announced a structure change in the Central and Eastern Europe segment, that influences also the management structure in Romania. DOUGLAS Group formed a new cluster in ECE, to harmonize the regional structures in Europe and to increase the development speed.
MOL Romania expanded the national network with three new service stations in Braila, Oradea and Calarasi.
On the 25th of September, Rituals Cosmetics opened its first store in Romania, located in Mega Mall Bucharest.
FMCG
Nestlé brought to Romania, starting with September, the Trix cereals that have forms and tastes of fruits, a unique proposal for a fun breakfast.
Fuchs Condimente Romania, the local producer of spices and food ingredients, part of the German group Fuchs Gruppe, finished the construction step for expanding its production capacities in Curtea de Arges, after a project that expanded on 12 months.
Bergenbier S.A., part of the Molson Coors Beverage Company, announced an important change in the leadership company.
LEGO Romania wants to reintroduce play time in families, bringing in front the importance of the game between parent and child, to offer parents inspiration and an extended portfolio of products that will encourage the time spent together with the little ones.
The beer factory from Miercurea Ciuc, owned by HEINEKEN Romania since 2003, celebrated 50 years since 1974.
Food Service
Burger King opened the first restaurant in Cluj-Napoca, in VIVO! commercial center and a new restaurant in Ploiesti on 4th of October.
Premier Restaurants Romania, the operator of the McDonald’s restaurants network in Romania, expanded its network by opening a new Drive-Thru restaurant in Galati.
E-commerce
Sezamo online supermarket announced the leaving of Cristian Salceanu as Country Director.
BRINGO, the first quick delivery service for online shopping through personal shoppers in Romania, passed the threshold of 1 million orders delivered in 2024, consolidating the leader position in the ultra-quick delivery segment of food products.
Services
LPR – La Palette Rouge, the European leader in the pallet reusing domain in the retail & FMCG industry, expanded its operations on the Romanian market by renting a 3850 sqm space in ELI Park Ploiesti, one of the most active developers on the industrial real estate and logistics markets in Romania.
Artificial Intelligence runs the transformation in most industries, and retail benefits a lot from the impact of the new technologies.
Next year Mercedes-Benz Vans will celebrate the 30th anniversary of the Sprinter model, the partner of the distribution and courier companies.
Analysis
In August 2024, grocery retail in Romania opened 7 stores, with this number being just the stores opened and officially released by the retailers.
According to an analysis made by RetailZoom for retail-FMCG.ro, the local pet food market is growing each year.
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