Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in February 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 24th-25th of September 2025, at the Polytechnic National University of Sciences and Technology of Bucharest, on a surface of 2.000 sqm and 50 available stands, announced its first partners and exhibitors.
Book a stand here: www.expo-retail.com/en/exibitors or acquire a partner package.
More details and personalized offers for partners at contact@expo-retail.com of tel. +40 720 120 456
EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with pet food and accessories products, which will take place between the 24th-25th of September 2025 at the Polytechnic National University of Science and Technology from Bucharest, announced new partners and exhibitors.
The business event will take place at the same time, but in a different area, with another reference event that retail-FMCG.ro is organizing: EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment, and services for retail, eCommerce and FMCG industry.
If you are a producer or importer of pet food and accessories, book a stand here: www.expo-petfood.com/en/exibitors/
Personalized offers for partners at contact@expo-petfood.com or tel. 0720120456
Retail – PENNY
PENNY Romania continued the national expansion and opened the third store in Slobozia, located on the Matei Basarb Boulevard no. 72.
Retail – Lidl
Lidl continued the investment in the local market by opening a new store in Oradea, a store in Cluj-Napoca, two stores in Cisnadie and Harsova and four stores in Galati, Ploiesti, Campina and Bolintin Vale, reaching 377 stores.
Retail – METRO
METRO, the biggest wholesaler in the local market, marked a new important step in supporting Romanian entrepreneurs, registering at the State Office for Inventions and Trademarks – OSIM two of the most appreciated initiatives: „Shop more, pay less” and „Entrepreneur dream”.
Retail – Carrefour
Carrefour Romania registered growth in sales of +1.2% LFL at 3.19 billion euros.
Retail – Kaufland
Kaufland Romania continued its expansion and opened a store in Moșnița Nouă, Timiș County, and a store in Baia Mare, bringing its national network to 190 units.
Retail – Auchan
Auchan Romania continued its development strategy in the proximity segment and opened its 9th large-format supermarket.
Retail – Profi
Profi, the retailer that owns the biggest national coverage and the most stores in Romania, opened 3 new stores in February 2025, reaching 1773 stores.
Retail – other retailers
Cushman & Wakefield Echinox offered strategic consultancy to MAS PLC, one of the most important real estate investors in Central and Eastern Europe, in the process of selling a portfolio of strip malls from Romania to M Core Group.
Romanian retail reflects a combination of pragmatism and the desire for pampering, according to the biggest analysis of consumer habits in Romania, made by Footprints AI, a Romanian company of technology that produces and sells one of the most advanced retail media and retail data insights platforms in the world and operates the biggest retail media network in Romania and in Central and Eastern Europe.
Ahold Delhaize group, owner of Mega Image and Profi, will focus in 2025 on the integration of Profi network, the 17th biggest local brand, in Romania, which will add 3 billion euros in sales.
MOL Group announced the financial results for 2024 and for the fourth trimester of the year.
Meta Estate Trust, a holding company that works in the real estate sector in Romania as a portal between the real estate market and the capital market, announced its intention to invest 10 million euros this year in the retail real estate sector in Romania.
As it approaches its 13th anniversary in March 2025, Cupio continues its journey toward excellence and innovation, reaffirming its commitment to quality and to its customers, who choose the brand every day.
NEPI Rockcastle, the largest owner, developer, and operator of shopping centers in Central and Eastern Europe, continued its growth throughout 2024.
FMCG
Tuborg Romania named Gheorghe Andresz as Sales Vice-president, bringing to the company’s team valuable expertise in the strategic and operational management of the beverages sales, won in over 25 years of activity in the FMCG local and international sector.
The Kormotech Group, one of the 50 biggest producers of pet food in the world, started the construction of the second factory in Kėdainiai, Lithuania.
Olympus, one of the biggest dairy producers in Romania, implemented a new technology for labeling yogurts, to support selective collection and package recycling.
After the CEO’s decision from Asahi Europe & International, Paolo Lanzarotti, to retire from executive activity, Asahi Group Holding promoted Dragos Constantinescu as CEO of European and international operations starting on the 1st of April 2025.
The Kormotech Group, one of the world’s top 50 pet food manufacturers, finished 2024 with a turnover of €156.2 million ($162.7 million), an increase of €9.8 million compared to 2023. In Romania, the company sold 5,500 tons of dog and cat food, worth approximately €9.7 million.
AQUILA, one of the largest players in the fast-moving consumer goods distribution sector in Romania and the region, with over 30 years of experience in the industry, registered record revenues of nearly 3 billion lei in 2024, marking a 17% increase compared to the previous year.
E-commerce
Horeca Trading Distribution (actual HTD Shop), an important player in the retail and distribution market, aims for a market share of 1.5 million euros in 2025, growing by almost 60% to the value registered in 2024 of 950.000 euros.
More clients choose Freshful by eMAG online hypermarket to shop for food and household items.
BRINGO, the first quick delivery service of online shopping through a personal shopper in Romania, analyzed the main trends that defined the consumer habits for eGroceries in 2024.
Sezamo online supermarket announced that 3 out of 10 shopping baskets include at least one product from special nutrition, increasing by 50% from six months ago.
Sezamo introduced the service of collecting the packages with a warranty.
Munch, the number one app for food saving in Hungary, the Czech Republic, and Slovakia, merged with Bonapp, a leader in Romania, to create the biggest initiative to fight food waste in Central and Eastern Europe.
With over 20 years in the retail industry, Anca-Maria Popescu took over the role of Head of Buying Fruits & Vegetables, Meat, Fish, and Bakery at Freshful by eMAG, on the 15th of January.
Bolt announces the launch of Bolt Food in Râmnicu Vâlcea, an app that allows users to order food from local restaurants between 10:00 AM and 10:00 PM or schedule deliveries up to 72 hours in advance.
eMAG monitored five major trends impacting online shopping this year.
Services
Thirty years ago, Mercedes-Benz launched a van meant to make history: Sprinter.
Lion’s Head Investments announced its entrance into the logistics market in Romania by acquiring land of 155.000 sqm.
Offerista Group, the biggest network of digital retail marketing in Europe, rebranded as Shopfully.
Footprints AI, a Romanian technology company that develops and markets one of the world’s most advanced retail media and retail data insights platforms, and operates the largest network of its kind in Romania, has secured a €2.3 million investment for international expansion and accelerated technological development.
Transportation activities accounted for 15% of global greenhouse gas emissions in 2019. In this context, FM Logistic is betting on multimodal transport to accelerate the transition toward a sustainable supply chain.
Analysis
The retail & FMCG industry is in an accelerated process of transformation, influenced by digitization, sustainability, and changes in consumer behavior.
At the European level, including Romania, the optimism of the consumers was slightly growing in the first part of the year 2024, according to the NielsenIQ studies the number of those with negative financial perspectives is decreasing (37% from 41%, and of the optimists increasing (15% from 12%).
In January 2025, 12 stores were opened in the local FMCG retail market.
The Romanian Association of Online Stores (ARMO) welcomed the publishing of the Communication about secure and sustainable e-commerce by the European Commission, considering it a clear signal for all the member states that the protection of Unique Marlket has to be a commune priority.
Reaching the 11th edition, Consumer Report is the annual study made by the Data Intelligence team from Starcom Romania agency that analyzes consumer behavior and offers a clear perspective about actual trends, highlighting the mode in which Romanians consume media, interact online, and make shopping decisions.
The mergers and acquisitions market in Romania registered last year 239 announced transactions, with a total value estimated at 5.9 billion euros, according to an analysis made by PwC Romania.
The taxes collected by the state from the sale of ethyl alcohol are situated at 1.22 billion RON in 2024, under the conditions in which the total amount obtained by the state by selling all the alcoholic types of beverages last year was 1.98 billion RON showed the data from ANAF and transmitted to Spirits Romania.
Studies
The Romanian’s interest in promotional campaigns has grown in the last years and the mechanic and the way in which these campaigns are communicated impacts the acquisition and loyalty for the brand, according to a study made by Highlight Agency with the support of Reveal Marketing Research.
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