Romanian retail & FMCG market – For all our readers abroad, these are the most important news from Romanian retail & FMCG market, in November 2025, provided by retail-FMCG.ro, the most read B2B online publication, in Romania, from the retail & FMCG niche.
retail-FMCG.ro launched EXPO RETAIL 2026 – Digital, Green & Tech, the fifth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 23rd-24th of September 2026 at the Polytechnic National University of Science and Technology from Bucharest.
Personalized offers for partners at contact@expo-retail.com or tel. +40720120456
retail FMCG.ro launched EXPO PET 2026 – Food & Accessories, the third edition of the B2B exhibition with products for all categories of pet food and accessories in Romania, that will take place on 23th-24th of September 2025, at the Polytechnic National University of Science and Technology from Bucharest.
Personalized offers for partners at contact@expo-petfood.com or tel. +40720120456
24th of November 2025 marked a special moment for us: the retail-FMCG.ro publication, part of Retail FMCG Media, celebrated 15 years of existence. 15 years of specialized media, of relevant information for professionals, of analysis, interviews, projects, events, communities and 15 years in which we have been the witnesses of the transformation of the most dynamic industry in the Romanian economy. Today, retail-FMCG.ro is not just a publication, is a business platform.
Retail – PENNY
PENNY Romania opened a new logistics center in Mihailesti, Giurgiu district – an investment of 35 million euros and the first warehouse of the network that works without gas heating.
PENNY continued the expansion of its network at the national level and opened a new store in Costesti, Argeș district, three new stores in Varasti, Strejnicu and Dolhasca, three new stores in Topoloveni, Bucharest and Cornu Luncii, and four new stores in Bacau, Resita, Odoreu and Topraisar, reaching 441 stores.
Retail – Auchan
Auchan Romania and BRD – Groupe Société Générale launched a sustainable financing package dedicated to Auchan suppliers.
Auchan Romania launched the Black Friday 2025 campaign, which took place between the 5th and 18th of November, in stores and online, on auchan.ro.
Auchan Retail Romania brought to Oradea the successful format with an aggressive policy of small prices, ATAC Hiper Discount.
Retail – Lidl
After the success of Deluxe Dubai Chocolate, Lidl Romania launched three new products of Deluxe chocolate, developed in collaboration with a local supplier.
Lidl Romania expanded the availability of Romanian potatoes on shelves in the extra season.
Lidl Romania continued the transformation of recycling into a real advantage for clients and launched the fourth edition of this year’s campaign „Recycle and win with Lidl Plus”.
Lidl opened two new stores in Jibou, Salaj district, and in Drobeta Turnu Severin, Mehedinti district, units that bring quality products to their clients at accessible prices, in an environment that facilitates a quick, safe and nice shopping.
Retail – Kaufland
Kaufland Romania expanded its presence at a national level and opened a new store in Mizil, Prahova district, and a new store in Bistrita.
Kaufland Romania launched, between the 29th of November and the 5th of December, the special campaign for Saint Nicholas, which brought discounts of 50% at all games, available in all the stores.
Retail – Ahold Delhaize
Ahold Delhaize, the international group of retail that owns PROFI and MEGA IMAGE, reported a strong growth in the third quarter of 2025, supported significantly by the integration of the Profi network in Romania and the advance of online sales.
Ahold Delhaize named Xavier Piesvauz as Country Manager of Romania, starting with the 1st of January 2026.
Retail – Carrefour
Carrefour Romania continued the expansion of the national network and opened five proximity stores in November.
Supeco, the discount format of Carrefour Romania, opened in Dragomiresti-Vale the first store specially built for the rural communities and for small towns, under 10.000 people.
Retail – other retailers
Hunedoara marked the official opening of the GP Plaza commercial center, a private investment of over 7 million euros, made by the company owned by Gica Popescu.
NEPI Rockcastle, the third biggest owner of commercial centers in Europe, with a portfolio that is valued at over 8 billion euros, named Marek Noetzel as CEO, starting on the 1st of April 2026.
The Competition Council identified a series of competition concerns about the transaction through which the Schwarz Group, which operates in Romania the Kaufland and Lidl networks, wants to take over the La Cocos stores.
dm drogerie markt Romania finished the financial year 2024-2025 with a market share of 2.156.287.756 lei, an increase of 21.77% from last year.
Goldbach Group signed a strategic partnership with Hubix, a Romanian company of management and investments, and attracted an investment of over 5.3 million euros for the development of four new retail parks under the K2 brand.
ARIA Shopping Center, a new commercial concept in the 6 district of Bucharest, launched the pre-renting step, with an occupying objective of 90% before the launch, bringing a significant boost to the commercial activity in the Valea Cascadelor zone.
About the MOL Group’s plans for MOL Fresh Corner and the trends of retail in the gas stations, we talked with Péter Ratatics, Executive Vice President for Consumer Services at MOL Group.
The Magazine DIANA network made a new step in its development strategy by opening a new store in Osica de Sus, Olt district, a store in Slatioara, and a store in Matasari, reaching 99 stores.
BIPA, the drug store brand of the REWE German group, which is part of the PENNY network, will start to expand in Romania at the beginning of next year, by launching its first store in Mega Mall Bucharest.
URBANO Shopping & Living, the biggest commercial park in Transilvania, which is developing in Cluj – West, in Florești, and is ready to launch in the spring of 2026, marked a key moment in the project’s evolution: it confirmed a strong mix of national and international brands, as a result of a leasing process developed in partnership with Nhood Romania. Some of the anchor stores confirmed by the commercial centers are Selgros, Lidl and Hornbach.
FMCG
Managis Bio, a company with over 12 years of experience in the natural and organic products market in Romania, continued the development process, expanding its activity through the integration of a new brand in the portfolio, launching a packaging line to develop the Managis private label, and implementing logistic services dedicated to the bio segment.
Maspex Romania, part of Maspex Group, announced that it received the last approvals needed from the Competition Councils of Romania, Bulgaria and the Republic of Moldova, for the authorisation of the economic concentration made through the acquisition of Purcari Wineries shares.
The festive season began for the beer lovers through the launch of Tuborg Christmas Brew, the only beer in a limited edition in Romania dedicated to the winter holidays.
United Romanian Breweries Bereprod (URBB), known as Tuborg Romania, announced the expansion and consolidation of its premium portfolio by introducing the Japanese brand KIRIN ICHIBAN, a known beer for purity, tradition and quality, and by relaunching the Italian brand Angelo Poretti, a beer with tradition and elegance.
TRANSAVIA, the leader of the chicken meat market in Romania and one of the most reputable family businesses with 100% Romanian capital, expanded its unique business model, integrated completely, with private facilities, by adding a new activity line: the production of pet food.
The HEINEKEN beer factory from Craiova celebrated 55 years since its opening in 1970.
AQUILA, one of the biggest players in the distribution sector of FMCG in Romania and in the region, with over 30 years of experience in this industry, registered an income of almost 2.5 billion lei in January-September 2025, with an increase of 17% from the same period of last year.
According to the annual report of the International Organization of Vine and Wine, analyzed by Wines of Romania, the global production of wine registered in 2025 an advance of 3% which marked just a modest recovery after an extremely weak harvest in 2024. Romania is one of the few countries that registered a significant increase, after a really dry 2024 year and was affected by severe meteorological phenomena.
PepsiCo, one of the leaders in the food products and beverages industry, made a step for a sustainable future, as part of the pep+ startegic program (PepsiCo Positive) and added in its distribution fleet operated by GXO, the biggest pur-play contractual logistics supplier in the world, 10 electro autovehicles – 8 trucks with a capacity of 7.2 tones and 2 vans of 3.5 tones.
Inter Conecter expanded the international brands portfolio, becoming the official importer of Bergen biscuits – a name with tradition in the quality sweets industry.
Every winter, the Coca-Cola Truck brings the energy and holiday emotions to Romanian cities.
Food Service
IL TACCHINO, the first concept of Premium Fast casual restaurants integrally developed in Romania and that has two restaurants in Bucharest and Ilfov, wants to open 8 new restaurants in Bucharest and in other cities in the country in the next 2 years.
Premier Restaurants Romania, the operator of the McDonald’s restaurant network in Romania, continued the investment in its network development and opened the McDonald’s Ploiești Vest Drive-Thru restaurant.
Popeyes opened the second restaurant in Iasi, stepping forward with the expansion in the country, and Iasi became the third city in Romania where Popeyes expanded its presence in 2025.
Burger King expanded its presence in Piatra Neamt and opened the second restaurant in town in Shopping City Piatra Neamt.
E-commerce
eMAG organized on the 7th of November the 15th edition of Black Friday, the day with the most discounts of the year.
In November, Freshful by eMAG marked a year since launching the Green with Freshful service, the first model in Romania that integrates the collection of SGR packages directly in the online shopping deliveries.
Sezamo online supermarket introduced in its range over 40 types of Advent calendars, part of the special collection of Christmas.
Services
Google celebrated 15 years of activity in Romania.
In a context in which more Romanians consider pets as family members, Eurolife FFH Asigurari launched Pet Love – the first medical insurance completely digitized, dedicated to dogs and cats – an innovative product that responds to the accelerated growth of the pet care market and to the new needs of pet owners.
The industrial and logistics sector in Romania registered a strong growth in the first three quarters of 2025, driven by the intense activity in Bucharest, according to Colliers data.
Bonapp, the Romanian start-up that fights food waste and promotes a sustainable food behavior, launched a new corporate benefits program, made to improve the employees’ well-being, to support local HoReCa businesses and to encourage responsible consumption.
At 6 months from the presentation of the new generation of commercial compact and 100% electric vehicles in Birmingham, Renault presented a series version of the first member of this family: the new Trafic Van E-Tech electric.
Nhood, a services and integrated real estate solutions company, present in 10 European countries, including Romania, expanded the strategic partnership with URBANO Group, the developer of Urbano Shopping & Living project in Cluj, by taking over the complete mandate of property Management Integrat for the biggest commercial park in Transilvania – Urbano Shopping & Living.
Tetra Pak and Mega Image, in collaboration with Maspex, Tomra and Brai Cata, launched in Romania the first project in Europe of collecting cardboard packages from dairies and beverages, made through the collecting machines.
Analysis
In 2025, Romanians have an average shopping power of 11.105 euros per person, an increase from last year, but still at almost 45% under the European average, according to the annual study „NIQ GfK Purchasing Power Europe 2025”.
The volume of logistics and industrial spaces rented in the first nine months of the year reached almost 750.000 sqm, representing an increase of 30% from last year, according to the Romania Industrial Marketbeat Q3 2025 report, made by Cushman & Wakefield Echinox.
In October 2025, 21 stores were opened in the local FMCG retail market.
The Kantar experts, one of the biggest companies of market research, identified 10 trends that will shape marketing in 2026, in the annual report Marketing Trends.
The quick delivery services in Romania are making annual incomes of almost 1 billion euros and the industry contributed with almost 0.18% to the GDP of Romania, in 2023, according to a study made by PwC Romania.
Almost two years after launching the Guarantee-Return System, a CURS study showed a visible change in the way in which Romanians report to the beverage package: the returning became a natural gesture, integrated daily, and the experience is a positive one for most users.
15 years
We started the series of „15 highlights in 15 years” – interviews with 15 leaders in the retail and FMCG industry, an editorial project through which we mark 15 years of activity of retail-FMCG.ro. We started the series with an interview with Claudiu Ciobanu, co-founder of Retail FMCG Media and coordinating editor of Retail-FMCG.ro, who was a direct witness to the industry evolution and the maturization of the specialized B2B press.
The second interview from the „15 highlights in 15 years” series is with Sezamo, one of the players who increased the standards of online supermarkets in Romania. We talked with Michael Kaiser, Commercial Manager of Sezamo, about how redefined convenience in e-grocery, what guaranteed quality means in a complex operational model and how consumers’ expectations change in a market that evolves continuously.
The third interview from the „15 highlights in 15 years” series is dedicated to one of the most spectacular transformations in retail & food service in Romania: the evolution of Fresh Corner, the gastro concept with which MOL redefined the role of service stations. We talked with Gábor Mozga, CEO of MOL Romania and we analyzed the way in which the non-fuel segment became a major growing pillar, what made possible the transformation of Fresh Corner into a powerful brand, how digitization is being integrated in the modern experience of retail and what role will food, coffee and services play in gas stations in the future.
The „15 highlights in 15 years” series continued with an interview with Marco Hößl, General Manager of Kaufland Romania and Republic of Moldova, who talked about the industry’s professionalization, anout the Romanian consumer who is more exigent and informed, wbout the way in which sustainability and digitization passed from the area of differentiators to that of structural obligations and about how the economic performance can coexist with a positive impact in communities.
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