Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in January 2022, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
B2B Meetings, the platform that connects retailers with suppliers of equipment, solutions and services for retail, is reopening between 14th of February and 15th of April 2022. If you are a retail company or a supplier of technology/ equipment for retail, be a part of it!
Retail – Profi
Profi, the retailer that owns the network with the biggest national coverage and with the many stores in Romania, opened in January 2022 a number of 6 stores, the national network reaching 1595 units in total.
Retail – Lidl
In 2022, Lidl Romania consolidates the position of top employee on the local market and, for the sixth year in a row, received the distinction of Top Employer.
Retail – METRO
METRO Romania became affiliated member of the Employers’ Organization of Hotels and Restaurants in Romania (HORA), with which it will establish new developing directions, having in the center of the common activities the support and promotion of the hospitality industry.
Retail – Kaufland
Kaufland opened on 26th of January a new store in the 4th district of Bucharest. Thus, the company reaches a network of 148 stores in Romania, of which 18 are in Bucharest.
Retail – Carrefour & BRINGO
Starting with 3rd of January 2022, Catalin Samara, Operational and E-commerce Manager and member of the Executive Committee of Carrefour Romania, is the Manager of Bringo International, having the responsibility to coordinate the international activity of the personal shopping and delivery service.
Carrefour Romania announced that Gabriela Stanica took over the responsibilities of the department of eCommerce, being Chief Information, Data Officer and eCommerce Manager, after the promotion of Catalin Samara as International Manager of Bringo.
Retail – PENNY
PENNY continued its expansion plan in Romania and opened 5 more stores în January 2022. Thus, the company reaches a network of 306 stores in Romania.
FMCG
Starting with 1st of January 2022, SCORILO, the producer of craft beer from Poiana Marului, joined the Romanian Brewers Association. Also in January, the members of the Romanian Brewers Association chose Mihai Voicu, Manager of BREGENBIER SA, as a President.
PepsiCo, global leader in the category of refreshments and food, included in its portfolio of snacks in Romania the brand Cheetos.
HEINEKEN Romania announced changes in the organizational structure and in the management team of the company.
Ursus Breweries, leader of the beer industry in Romania, consolidated its position of top employer on the local market, being the first beer producer company in the country that obtained, for the second year in a row, the Top Employers certificate.
Inter Conecter, the company from Timisoara specialized for over 20 years in the import of coffee sweets and premium food products, officially presented in Romania the range of sweets with Disney and Warner Bros license – Zàini, the Italian brand that dates since 1913.
Food Service
What are the most popular types of restaurants, what are the days of the week when Romanians order more or what is the hour at which there are placed most orders for deserts are just a few of the data revealed by Tazz about the preferences and consume habits of Romanians in 2021.
Pizza Hut, one of the most loved and longest brand in Romania, opened a new Fast Casual Delivery restaurant in Bucharest.
Bolt, the first super app in Europe, launched the service Bolt Market in Cluj-Napoca, after the success from Bucharest.
Taco Bell, the network of restaurants that offer products with Mexican inspiration, celebrated, in October 2021, 4 years of activity in Romania, a period in which it opened 13 restaurants.
E-commerce
Sezamo, the new delivery service of food launched by Rohlik Group, one of the most important players on the online delivery market of food products in Europe, will launch in Romania in the first semester of 2022.
Obor21.ro, the first digital peasant cooperative in Romania, finished the second year of activity with a market share of 155.000 euro, marching an increase of 55% than the previous year.
Carrefour Romania and Bringo continued to extend in new cities, adding to the map Arad, Bacau and Craiova.
Services
The partnership between Salesforce, the #1 CRM platform in the world, with a portfolio of over 150.000 clients at global level, and Next Consult, the official reseller and the Gold implementation partner of Salesforce in Romania and Bulgaria, contributes to digitalize the retail industry with new innovative business growth technologies.
P3 Logistic Parks (P3) announced the balance of the leasing activity for 2021 in Romania.
Softlead, the marketplace that helps companies to choose the right software solution based on the digital DNA, announced the most important numbers of 2021, that shows the digitizing appetite of Romanian companies.
Packeta Romania, digital and global logistics platform, member of Packeta Group, the company with the biggest network of pick-up points in Central and Eastern Europe, will double the team in 2022 and estimates that it will exceed 140 employees until the final of the year.
In the context of the necessity to save energy, Frigotehnics, the expert in refrigeration and industrial installations, recommended to the companies from retail & FMCG the service ClimaCheck, an energetic audit through which can be streamlined up to 40% of the electric energy consumption of the refrigeration installations, even if we talk about refrigeration showcases in retail, refrigeration deposits of the producers, importers or distributors in the FMCG industry or about the deposit spaces with controlled temperature of logistics operators.
Rottaprint, the largest flexographic printing company producing self-adhesive labels and flexible packages in Romania, finished 2021 with a market share of 26,2 millions euro, with 5% more than the previous year.
Study
According to the second edition of the study „Trends and challenges in marketing in 2022”, made by Valoria in collaboration with Mind Shop communication agency, in present 79% of the companies put on the first place in their preoccupations the efficient generation of results, and 75% have as a challenge the execution of omnichannel strategies.
Analysis
In December 2021, in grocery retail in Romania were opened 58 stores, in this account entering just the stores opened and officially released by the retailers.
Who are the performers in the local food retail, with what store networks did they ended the year 2021, but also other interesting information you can read in the annual article dedicated to the most important events in 2021 in food retail and eCommerce sector in Romania.
For the FMCG industry, 2021 marched a few fusions and important acquisitions, many rebrandings and completions of the products portfolio, of important changes in management in the companies from the industry, but also of the intensifying actions in the sustainability direction. About these, and also about many other interesting things, in the annual article dedicated to the most important events in 2021 in the FMCG industry in Romania.
SARMIS Capital, the biggest private fund of investments founded in Romania, for Romania and for the neighbouring countries, acquired the majority package from Smart ID Dynamic S.A., independent leader on the local market of industrial automatizations, one of the main supplier of solutions and equipment for retail.
Events
The Institute of Marketing, the unique center of training in marketing in Romania internationally accredited, organizes on 9th of February 2022, between 2PM and 4 PM, the online event E-commerce Grow in FMCG, a know-how meeting that will take place on Zoom platform by Ana Maria Bajan, Marketing Manager of Caroli Foods Group.
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