Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in May 2023, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
The second edition of EXPO RETAIL – Digital, Green & Tech, the only B2B exhibition from Romania dedicated to technology, equipment and services for retail, eCommerce and the FMCG industry, that will take place between 25-26th of October 2023, in Bucharest, announced new partners and exhibitors of the event.
Book a stand here: www.expo-retail.com/expozanti or get a partner package.
More details and personalized offers for partners at contact@expo-retail.com or at tel. 0720.120.456
Retail – Carrefour
In Romania, Carrefour maintained a good rhythm in T1, despite of the decreasing of volumes from this sector, with sustained growth of market share and +12.5% LFL in sales, with the biggest growth in Europe (+8.8% LFL in this trimester in the region).
On the occasion of 22 years of activity in Romania, Carrefour proposed to its clients a new campaign, in which thousands of products that have small guaranteed prices benefit from the biggest HITs.
Retail – Lidl
Lidl Romania named Ionela Sulugiuc in the Management Board of the company, as National Manager of Human Resources.
Lidl continued the investments on the local market by opening a new store in Targoviste and a new store in Bucharest, reaching 355 stores.
Lidl Romania, along with DSU and Foundation for SMURD, installed over 50 automated defibrillators in Lidl stores and public spaces in Bucharest and Ilfov.
Retail – PENNY
Starting with 8th of May, PENNY clients are receiving the weekly offers, directly on the mobile phone, through WhatsApp app.
PENNY Romania finished 2022 with a market share of 7.17 billions lei, representing an advance of 33% reported to 2021.
PENNY continues to make steps forward when it comes to achieve the 3RO objective.
PENNY opened the third store in Chiajna, Ilfov district, and one store in Dumbraveni, reaching 341 units at national level.
Retail – Auchan
Auchan and Romanian Post decided to close the pilot project for selling food products and non-food products in the post offices.
Forte Partners signed an agreement through which Auchan Romania rents 2600 sqm in the second stage of the offices project U•Center, in a zone of the building that is dedicated exclusively to retail.
Retail – Profi
Profi, the retailer that owns the biggest national coverage and the most stores in Romania, announced the financial results in 2022.
Profi, opened 6 new stores in May 2023, reaching a national network of 1666 stores.
Retail – cora
Cora Bacau gallery has a new identity. Successfully finishing the rebranding project, part of a total investment of 40 millions euro announced last year, confirmed Supernova prosition on the Romanian market.
Retail – Kaufland
Kaufland joins Romanian Federation of Rowing as official sponsor and supports the efforts of the Federation and of national team through a sponsorship of 50.000 euro.
Retail – other retailers
Animax, the retailer that reached 124 stores in the country, entered a new digital era, launching the new website animax.ro and the app FideliClub, that offers discounts.
Glovo, the multi-category platform that offers access to many products, now offers to its users the possibility to order products for pets from Animax.
The market share of toys market in Romania (production & sale) increased with 14% than 2020 and was almost 8 times bigger than in 2012, being at the highest level in the history, exceeding the value of 1.5 billions lei in 2021, showed an analysis made by KeysFin.
FMCG
For 1st of May, a date that started the summer season, Maestro proposed six actions for a responsible consume of food products during the summer.
Farmec, the biggest Romanian producer of cosmetics, wants to build a new production unit in Apahida, a total investment of over 40 millions euro, for which the company wants to access individual aid from the Romanian state.
FrieslandCampina, one of the biggest global companies of the dairy market, opened a new logistic center in the industrial park Mures City Logistics, based in Cristesti, Targu Mures district, consolidating its operations in Romania.
The negotiations of the agreements between retailers and producers finished, and the milk price registered reductions almost of 20% in the most stores, according to the information owned by Competition Council.
The factory of packaged meat products from Pitesti of Caroli Foods Group obtained the certification „gluten free”, because of the ongoing concern to address some varied categories of consumers, like those with celiac disease or non-celiac sensibility at gluten.
VARTA, technologic leader in batteries production, launched a new car charger Mag Pro Wireless Car Charger, that uses the MagSafe technology.
Macromex, one of the main players in the Romanian food industry, estimated an increase of the market share in 2023 for Horeca division with 20%, based on the growth of sales volumes and of the positive evolution of the number of clients. The producer named Mihai Calin as Chief Financial Officer.
Meda company, one of the most important producers of processed meat in the country, celebrates this year 25 years of existence.
Farmec, the biggest Romanian producer of cosmetics, relaunched Gerovital H3 Antiperspirants range with a new graphic concept.
Lay’s launched a partnership with UEFA Champions League.
Nestlé Romania, the biggest company of food products and beverages in the world, managed to integrate SOLGAR brand, leader on the global market of food supplements, in less than two months from taking over the operations of this brand in the country.
Food Service
McDonald’s introduced in its restaurants, in premiere for Romania, 100% recycled and recyclable plastic trays.
E-commerce
The Ministry of Research, Innovation and Digitization, National Company ”Posta Romana” and eBay launched e-export nation project, an initiative that wants to support the online exports growth of products from Romanian businesses.
Services
LabelUs is a cloud platform of price management, through electronic labels, developed 100% by Mindspeed Communications, having the availability to customize the solution according to the retailers needs.
Cargus, one of the biggest players in the courier industry in Romania, consolidated the management team and maned Nelu Gheorghita as Chief Operations Officer.
Total Technologies, a company with over 30 years of experience on IT market, launched a new version of its online platform www.smartscan.ro.
LPR – La Palette Rouge, the logistics company that offers pallet pooling services in retail & FMCG industry, aims to expand on the Romanian market, where is present since 2021.
The results of a study orders by Sameday in April 2023, made on 800 online consumers from cities, showed a significant change of the preferences for delivery methods.
FAN Courier, leader of the courier market in Romania, acquired 1000 more lockers FANbox, expanding the network to 2000 units in the country.
Analysis
In April 2023, in grocery retail in Romania were opened 13 stores, in this account entering just the stores opened and officially released by the retailers.
Commercial practices between food producers and retailers have been regulated through many laws, the most recent being Law no. 81/2022 about unfaithful commercial practices between companies from agriculture and food supplying network.
Studies
In entrepreneurial environment in Romania, women are shareholders in 47% from the active companies with a market share over 10.000 lei, almost equal with men, according to a study made by Impact Hub and Bravva Angels for ING Bank Romania.
Events
The seventh edition of the conference ”CSR Growing Responsible” brought, on 9th of May at Sheraton hotel, four big themes: the guarantee-return system, the waste of electric and appliances equipment, food waste and innovation and collaboration in sustainability.
Between 22nd and 26th of May, Bucharest Tech Week organized five business summits that were niched on domains like Innovation, HR, Retail, Java and Software Architecture. Conclusions of he event.
On 22nd and 23rd of May took place GPeC SUMMIT – the most important eCommerce and Digital Marketing event in CEE – in Bucharest. On 22nd of June will take place the first edition of GPeC in Chisinau, Republic of Moldova.
The 14th edition of the competition ”Voted Product of the Year” Romania and the first edition of the competition ”Voted Product of the Year Private Label Distributor” announced the winners for 2023.
On 12th-14th of May 2023, ICE – Italian Agency for External Commerce organized, in premiere in Romania, the salon Italy’s Taste, at the international festival RO-Wine, with a selection of Italian gastronomical specialties and exceptional wines, including a prosecco selection and bio wines, from top producers from different regions in Italy.
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