Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in November 2024, provided by retail-fmcg.ro, the most read B2B online publication, in Romania, from retail & FMCG niche.
retail-FMCG.ro launched EXPO RETAIL 2025 – Digital, Green & Tech, the fourth edition of the professional fair dedicated to technology, equipment and services for retail, e-commerce and FMCG industry, that will take place on the 24th-25th of September 2024, at the Polytechnic National University of Sciences and Technology of Bucharest, on a surface of 2.000 sqm and 50 available stands.
Early bird offer for EXPO RETAIL 2025 – 10% discount on the acquisition of stands and partner packages, available until 15th of December 2024
Book a stand here: www.expo-retail.com/en/exibitors or acquire a partner package.
More details and personalized offers for partners at contact@expo-retail.com of tel. 0720.120.456
EXPO PET 2025 – Food & Accessories, the second edition of the B2B exhibition with pet food and accessories in Romania, which will take place on the 19th – 20th of February 2025 at the Polytechnic University of Bucharest – ROMANIA, announced the first partners and exhibitors.
If you are a pet food and accessories producer or importer, book a stand here: www.expo-petfood.com/expozanti/
Personalized offers for partners at contact@expo-petfood.com or tel. +40720120456
Publicația ElectroRetail.ro lansează EXPO ELECTRO 2025 – Home Appliances & Electronics – prima expoziție B2B din România cu produse din categoriile electrocasnice și electronice pentru casă, care se va desfășura în paralel cu EXPO DIY 2025 – Smart Green Home, dar într-o zonă dedicată, în perioada 25 – 26 iunie 2025, la Universitatea Națională de Știință și Tehnologie POLITEHNICA București.
O ofertă early bird pentru EXPO ELECTRO 2025, cu 10% discount la achiziția de standuri sau de pachete de partener, este disponibilă, cu valabilitate până la data de 15 noiembrie 2024
Rezervă un stand aici: www.expo-electro.com/expozanti sau achiziționează un pachet de partener!
Mai multe detalii și oferte personalizate pentru parteneri la contact@expo-electro.com sau tel. 0720.120.456
Retail – PENNY
PENNY Romania continued the expansion and opened a store in Filipestii de Padure, two stores in Satu Mare and Isaceea, 6 stores in Barlad, Targu Lapus, Orbeasca, Santandrei, Bistrita, and Intorsura Buzaului, and 9 more store in Ipotesti, Buzau, Voinesti, Podu Turcului, Mihailesti, Miercurea Sibiului, Tandarei, Anina and Berceni, reaching 401 stores in Romania.
Retail – Auchan
With the occasion of the most important event of e-commerce this year, Auchan Romania announced discounts of up to 50% for a diverse selection of over 1000 products, and other benefits for loyalty card owners.
Retail – Lidl
During winter holidays, Lidl Romania continues the tradition of transforming the joy of giving into real support for children from disadvantaged environments.
Lidl continued the investment on the local market by opening a new store in Magurele, Ilfov district, reaching 362 stores at national level.
Retail – Mega Image
Mega Image launched an improved app for online shopping and for following the loyalty benefits, and wants to offer an easy and coherent digital experience.
Mega Image announced the expansion of the partnership with Pluxee Romania and introduced online payment with Pluxee food and gift cards.
Retail – Carrefour
Carrefour Romania announced a new cooperative in Our Garden program, located in Malu Spart, Giurgiu district.
Carrefour Romania finished the remodeling of the Pantelimon hypermarket from Esplanada Commercial Center, Bucharest, after the acquisition of Cora Romania stores.
Retail – Selgros
Talented chefs from 16 gastronomic units in Romania competed on the 16th of November for a place in the final of the Arena Bucatarilor cooking competition, organized by Selgros Romania. The retailer named the winners of the competition.
Retail – Kaufland
Kaufland Romania expanded its presence at the national level and opened a new store in the Ilfov district and a new store in Braila.
Retail – Profi
Profi, the retailer that owns the biggest national coverage network and the most stores in Romania, opened 8 stores in November 2024.
Retail – other retailers
For the festive season, Nespresso presented a limited edition collection, created with Jean Imbert, the executive chef of Plaza Athénée restaurant from Paris.
Black Friday remained the shopping event of the year in Romania, and a new survey made by Veranda Mall, on 1153 respondents, showed that this trend is increasing: 8 out of 10 Romanians wanted to participate in the event, and over half of them made time to make a shopping list for Black Friday, especially for products like small appliances, clothes, perfumes, and Christmas gifts.
Promenada Mall had a series of discounts and awards for Black Friday.
INFINEXA, a Romanian entrepreneurial company specializing in restructuring and financing companies, with assets of over 150 million euros in administration, announced the auction of five commercial spaces that are owned by the producer of meat Angst, who has been insolvent since April 2024.
The High Court of Cassation and Justice confirmed definitively that Auchan, cora Romania and four of their suppliers, who were fined by the Competition Council for fixing shelf prices, violated competition rules.
RO Concept OSCAR, the network of gas stations in franchise, developed by OSCAR Downstream – the biggest independent supplier of fuel in Romania, celebrated 7 years of activity and 90 gas stations, at the national level.
FMCG
Axel Johnson Inc. announced the acquisition of La Fantana S.R.L, one of the main suppliers on the market of water solutions in Central and Eastern Europe, from Oresa. The Competition Council authorized this transaction.
Dove – the actual leader of the deodorant market for women – and Rexona registered a growth of 12% in value and 14% in volume, over the same period of last year, with a double evolution rhythm for value compared to the market’s average.
HEINEKEN Romania published the most recent sustainability report, which shows the company’s progress in 2023 regarding the objectives set in the global sustainability strategy, Brew a Better World 2030, on main directions of action: Environment, Social, and responsible consumption.
AQUILA, the leader in integrated services of distribution and logistics for the FMCG market in Romania and the Republic of Moldova, with 30 years of experience in this industry, finished the first 9 months of 2024 with an income of 2.1 billion lei, increased with 20% than the same period of last year.
NH&H Production Europe, a 100% Romanian company, innovative and dynamic, specializing in the production of wet wipes, products for personal hygiene and cleaning solutions, consolidated its position on the local market, but also invested in the expansion of the operations of new markets in Europe and Asia.
Bonduelle launched a multichannel and experiential marketing campaign, with awards for consumers.
Produse Moldovenesti is proud of a generous portfolio of wines and cognacs at 18 years of activity.
Coca-Cola Caravan, the red trucks of Santa that are going in very town in December, announced the start of a magical season.
Tuborg Christmas Brew, the only beer in Romania in limited edition dedicated to winter holidays, reached in stores in all the country.
Food Service
Hesburger, the biggest fast-food network in Finland and a known brand in all of Europe, opened a new restaurant in Baneasa Shopping Mall, after an investment of 500.000 euros.
Sphera Franchise Group, the biggest operator from the foodservice industry in Romania, that administrator Taco Bell brand in a franchise system, expanded its network by opening the fifth restaurant in Bucharest, in Plaza Romania.
Premier Restaurants Romania, the operator of McDonald’s restaurants network in Romania, marked a new step in the expansion of its network by opening a new in-store restaurant in Bucharest.
E-commerce
Freshful by eMAG launched the collecting service of packages with a guarantee from the Guarantee-Returning System and offered 1 leu each for every collected package. The service overcame the threshold of 1 million SGR packages processed in a month.
The 14th edition of Black Friday, the day with the most discounts of the year, took place at eMAG on the 8th of November 2024. eMAG prepared over 1.5 million offers with its Marketplace sellers.
Tazz, one of the most important platforms of quick delivery in Romania, put for sale over 200.000 vouchers of over 20.000.000 lei between the 8th – 10th of November, for Tazz Bank Friday 2024 campaign.
growdash, the business intelligence platform dedicated to the restaurant industry, officially launched on the Romanian market, one of the most dynamic HoReCa markets, with an estimated value of over 1.2 billion euros annually.
Sezamo online supermarket announced a new service for wither holidays: the delivery of natural Christmas trees.
People
Starting on the 1st of October 2024, Simona Firtat came back to Romania to take over the role of Corporate Affairs and Engagement Director L’oréal Romania.
Services
PayU GPO Romania, the leader of online payments, organized on the 8th of November a live marathon event, dedicated to the evolution of the transactions registered on the most important day of the year for Romanian e-commerce – Black Friday 2024.
INATECH Group, one of the biggest suppliers of complete solutions of packaging in Romania, consolidated its position on the market through strategic initiatives, meant to diversify the portfolio of products and to streamline the production capacity.
Mercedes-Benz Vans CEE started an ambitious trip to redefine the strategy of electric vehicles in the region.
Mobile Industrial Robots launched the collaborative mobile robot MC600, the most recent product of the MiR Go portfolio.
RetuRO SGR, the administrator of the Gurantee-Returning System, marked on 30th of November a year from the implementation of the biggest project of circular economy in Romania, meant to improve national rate of recycling, in line with the objectives set by European Union for the member states.
QInStore Music, an innovative mobile app designed to the Romanian businesses, that offers ambiental music for commercial spaces and reduces at half the licence costs, was launched in Cluj-Napoca.
Analysis
In October 2024, grocery retail in Romania opened 18 stores, with this number being just the stores opened and officially released by the retailers.
The deliveries of new retail projects can overcome the threshold of 200.000 sqm, given that in the first three trimesters have been finished 140.000 sqm of commercial centers and retail parks at the national level, according to the data from Cushman & Wakefield Echinox.
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