Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in May 2024, provided by retail-fmcg.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
EXPO RETAIL 2024 – Digital, Green & Tech, the third edition of the professional fair dedicated to technology, equipment, solutions and services for retail, eCommerce and FMCG industry, that will take place on 25th and 26th of September 2024 at Polytechnic University of Bucharest, on 1500 sqm and almost 50 available stands, announced new partners and exhibitors. The B2B exhibition gathers in these two days in the same place exhibitors from Romania and other countries, acquisition specialists and other professionals in the industry.
Book a stand or acquire a partner package.
More details and personalized offer for partners at contact@expo-retail.com of Tel. +40720.120.456
EXPO PET 2023 – Food & Accessories, the first B2B exhibition with products from food and accessories for pets categories in Romania, that will take place on 26th-27th of June 2024, the Polytechnic University of Bucharest, announced new partners and exhibitors.
Invitation for buyers and acquisition managers for EXPO PET 2024 – Food & Accessories
Retail – Auchan
In the program Collecting and Recycling of Used Food Oil, in Auchan stores, 1 million liters of oil was collected until now, thus avoiding its inappropriate disposal and pollution of the environment.
Retail – Kaufland
Glovo, the multi-category platform that offers access to a large variety of products, and Kaufland Romania, one of the biggest retailers on the local market, celebrated 5 years of partnership.
Retail – PENNY
PENNY Romania finished 2023 with a market share of over 8.32 billion lei, meaning an advance of 16% over 2022.
The digitizing investments of PENNY in Romania announced a premiere on the local market, by launching the first independent PENNY store in the country in Bucharest.
Retail – Carrefour
Carrefour Romania launched, in the premiere, a national program, unique in the industry, a supporting measure for clients for the increased prices, by offering discounts to over 1200 products.
Retail – Profi
The audited financial results for 2023, published by Profi, showed a significant increase of the market share by 11% over 2022, reaching a value of 12.9 billion RON, after in 2022 increased with 22% than in 2021.
Retail – Lidl
Lidl companies in Romania (Lidl Discount SRL, Lidl Romania SCS, Lidl Romania SRL, and Lidl Imobiliare Romania Management SCS) finished 2023 with a consolidated market share of over 22.4 billion lei net, a net profit of almost 1 billion lei and investment of over 1 billion lei.
Retail – other retailers
Cometex, the specialized company in commercial parks development, opened the biggest and modern commercial park in Giurgiu, on the 23rd of May.
FMCG
Tuborg Romania announced a strategic change in the organization’s management, by bringing Yoav Bar to the company management, as CEO, and by naming Tzafrir Granat as Board Member & Transformation Leader in CBC International, starting in May.
Silviana Petre-Badea is the new general manager of SERVE Winery, one of the most prestigious businesses in the wine domain in Romania.
Birra Moretti brought a little Mediterranean savor to the beer market in Romania by launching a new range – Birra Moretti Sale di Mare – an unfiltered lager blonde beer, that combines high-quality ingredients with a surprising element: a pinch of sea salt from Italy.
Nagyhegyesi Takarmany Kft (NashiDay), the biggest producer of pet food in Hungary, aims to expand on the Romanian market, and one of the premises of fulfilling this objective is launching the new Premium range or pet food, under the brands Noble and Urban.
The Competition Council authorized the transaction through which Aquila Part Prod Com SA, a leader in distribution and logistics integrated services of the FMCG market in Romania and Republic of Moldova, intends to take over Parmafood Group Distribution SRL and Parmafood Trading SRL, some of the main distributing companies of FMCG.
MAGGI launched a new portfolio of products inspired by different tastes in Asian kitchens, bringing the Japanese, Chinese, Thailand, and Indian flavors to Romanian plates, with recipes that are ready in less than 10 minutes.
Bergenbier, one of the lasting partners of the National Team, was beside the Gold Generation at the withdrawal game.
The most performant factory of Danone in Europe celebrated 25 years of local production.
HEIDI CHOCOLAT SA celebrated, this spring, a year since it launched Mozart Koogles brand on the Romanian mark, a brand that brought spectacular results in its portfolio.
Food Service
Premier Restaurants Romania, the operator of McDonald’s restaurants in the country, wants to open seven new restaurants and continue the modernization and digitizing projects of the existing restaurants, this year.
Hesburger, one of the biggest networks of restaurants with quick delivery in Finland and Baltic countries and one of the most known in Europe, entered the Romanian market and opened the first restaurant in Ramnicu Valcea.
Nespresso launched a new coffee collection of ice recipes, espresso machines, and accessories in limited edition.
Burger King continued its expansion plan in Romania and opened a new restaurant in the Shopping City Targu Mures and a restaurant in Constanta, in City Park Mall.
5 to go maintained its objectives of expansion for the next period and opened three regional franchise offices in Iasi, Cluj, and Timisoara, a measure that will assure optimal coverage for these important zones.
E-commerce
Glovo, one of the most important multi-category apps in the world, announced a new collaboration with Spotify, the most popular audio streaming service, to offer Spotify Premium services to the actual and new users of Glovo Prime.
eMAG launched Baby Shop, a new shop-in-shop that simplifies the mode in which parents can find and order necessary products for the first years of the life of their children.
Services
LPR – La Palette Rouge is the company that makes supply chains more circular and efficient and that innovates continuously.
Milestone team and its partners – leaders in the technology domain, invite readers to the Milestone Technology Day Romania 2024 event on the 5th of June 2024, at Novotel Bucharest City Centre, to discuss the existing challenges in the industry and to explore the mode in which video technology has more intelligence and can offer now useful information that can be implemented in different industries and using cases, in traditional security apps and forward.
Cargus, one of the most important courier companies from Romania, announces the sorting hub relocation from Sibiu to a new modern facility, part of CTPark Sibiu, starting in May.
Digital marketing was, from the beginning, a very dynamic environment with accelerated development for the targeting options, announcement formats, and measure mode and results reporting, according to Initiative Romania, the media agency of Lowe Group and the publisher of the annual report Media Fact Book, that presents the evolution of the local media market, estimations, and trends of the industry.
SCALE EXPERT, a trusting partner of the retail & FMCG industry, is a company with over 20 years of experience, importer and distributor of equipment, like POS all-in-one POS BANK Korea systems, self-checkout systems and Kiosk terminals, weighing systems and DIBAL Spain label systems, and consumables and accessories.
Analysis
In April 2024, grocery retail in Romania opened 14 stores, with this number being just the stores opened and officially released by the retailers.
Romania has all the chances to become a real regional hub in the logistics domain, of production and cross-border services, according to Frames consultancy company.
According to Retail Audit NielsenIQ data, in Q1 2023, FMCG retail grew by 18.4% more than the same value of last year, in line with the rest of the East-European region, while the volumes continued to decrease.
Events
The 15th edition of the competition „Voted Product of the Year” Romania and the second edition of the competition „Voted Product of the Year Distributor Own Label” announced their winners for 2024.
Inter Conecter, the company from Timisoara specialized for over 20 years in the import of premium coffee, sweets, and food products, organized on the 18th of April 2024, in Bucharest, the first edition of Polish Sweets Day, a presentation event of the news and innovations from premium sweets category, that brought together known Poland producers like> Mieszko, Millano Grou, ZPC Flis, and Zbyszko Company.
2 major trends were discussed on the GPeC SUMMIT 21st of May 2024 scene: AI and the impact of Chinese online stores in Romania.
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