Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in August 2018, provided by retail-FMCG.ro, the most read B2B online publication in Romania from retail & FMCG niche.
Retail
Kaufland Romania extended the list of benefits to its employees and annnounced two new important projects, in which the retailer offers discounts up to 60% for the acquisition of a bike for adults or for children, in a partnership with Pegas, in the desire to encourage the active lifestyle. Also, the retailer launched a game as a pieces collection for the entire family, Bunorama, as all the clients can make their ideal city with the pieces distributed in the stores.
Credit foto: Shutterstock
Deliveries of commercial spaces will return to a positive trend in the second half of 2018, when at least 90.000 square metres will be delivered in 4 cities, while in Bucharest is not programmed any opening, according to H1 Romania Retail MarketBeat report made by Cushman & Wakefield Echinox.
Ahold Delhaize Group mentioned Romania in the first half on 2018 report with a sales growth of 11,0%.
Farmec, the most important romanian cosmetics producer, announced the opening of a new Gerovital store in Constanta, in less than a month from the last opening in Cluj-Napoca. Also, the producer finished the first semester of 2018 with sales of 116 millions lei (25 millions euros) and reported a growth of 10% than the same period in 2017.
Auchan Retail Romania launched in July the Click & Collect service – online orders with picking-up in the store – available only for the stores in Bucharest, without Auchan Berceni.
FMCG
Vascar, one of the main meat and canned food producers in Romania, announced the launch of the Natural Choice, E-free platform, which includes meat products with 100% natural ingredients.
Activia brought on the market the new Activia yoghurt drinks with seeds and Mango-Pineapple or Kiwi-Pear, according to the higher attention of consumers for products and ingredients quality.
Rexona and Propaganda Creative Marketing, with a powerful support from Simona Halep, started the „5000 steps per day” campaign, a pro-sport campaign which encourages romanians to have an active lifestyle, with body, brain and spirit benefits.
Yummy Tummy BIO products are the first ecologic certificated snacks in Romania, which contains fresh ingredients, from family farms, a concept for a healthy life introduced in Romania by Alchemis Solutions.
With an investment of over 11,5 millions euros, ALKA Group started the constructions of a new product capacity for bisquits and salted snacks in Ploiesti.
The romanians preferences in beverages were analyzed in the recent study made by KeysFin.
„At 300 years of Timisoreana, Romania, we honor you!” was the motto of Timisoreana to continue the anniversary of 300 years of tradition in the art of brewing, this summer.
L’Oréal România opened an online store – www.kiehls.ro, that represents an important step in the company strategy to extend the online retail market, where it entered 5 years ago with the e-retailers partners.
Eldi, the famous bakery know for tasty, natural and quality bakery products and the biggest producer in Mures county of bakery and pastry products, extended its portofolio of pastry products with a new line of homemade pretzels.
Shareholder changes in Nordic Group, while Moldoveanu family took over the majority package of Nordic Food and Nordic Logistics, romanian companies specialized in import marketing and distribution of premium grocery products.
Services
The marketing campaigns success in 2018 continues to be defined by the personalization level of the communication, by the community and by the creation of original experiences with the help of new devices and technologies, and Syscom Digital presents how can the brand communication adapt to the technology.
The local market of the industrial and logistics spaces has exceeded the threshold 3 millions of square meters, reaching at the half of 2018 at 3,12 millions according to Cushman and Wakefield Echinox.
Two-third of romanians declared that they would like more digitalized banks in Romania, according to iSense Solutions.
Studies
In July 2018, in grocery retail in Romania were opened a total of 20 stores, in this being included just the stores opened and communicated by the retailers.
The value of the modern retail market in Romania is estimated at 17-20 billions of euro, the top names being Kaufland, Carrefour, Lidl and Auchan, according to Euler Hermes, the global leader in commercial credit assurance and known specialist in guarantees and debt collection domain.
The volume of retail value in Romania grown in June 2018 with 7,0% compared to June 2017, according to INS.
The Romanian’s appetite for beer is higher every year, amid rising living level, offer growth and massive investment in advertising.
The millennials choose the food realized with ingredients that are known to them, shows the qualitative study developed for 2 years on the online community by EXACT & Wave.Three.Zero.
On holiday season, the long roads double the requests of quick snacks and grows the beverages consumption of romanian drivers, according to OMV Data Center.
The FMCG market registered in the first half of 2018 a growth of 8,4% than the same period in 2017.
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