Romanian FMCG Retail – The most important news from December 2021

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in December 2021, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

retailRetail – Kaufland

Kaufland Romania opened a new store in Bals, Olt district, on Nicolae Balcescu Street no. 192 which represents the 147 hypermarket in the country.

Kaufland Romania has been named The most sustainable company in Romania, after the implication and major investment in the zone of projects with impact on the level of economy, community and environment.

Retail – PROFI

PROFI, the retailer that has the largest coverage and the largest chain of stores in Romania, opened in November 2021 a number of 20 stores and its national network reached 1.570 units. PROFI opened in December 2021 a number of 19 stores and is closing the year with a national network of 1589 units.

Kaufland Romania announced that in December 2021 offered to all the employees a series of special benefits whose value sums up over 5 millions euro gross.

Retail – Lidl

Lidl continued the investment in Romania by opening a new store in Salonta, Bihor district, on the 9th of December 2021, and four new stores on 16th of December, two in Bucharest, one in Fagaras and one in Cugir..

The fourth sustainability report of Lidl Romania, for the period 1ts of March 2020 – 28th of February 2021, reflects the activity of the company and analysis the economic, social and environmental impact that it generates.

Retail – Carrefour

After three days form opening the first hypermarket in Vaslui district, in Barlad, Carrefour Romania continued its expansion in december, opening a new hypermarket in Ploiesti, and ending the year with 43 stores in the format established by the retailer, at national level.

Carrefour Romania expanded rapidly its proximity format in many regions in the country by opening in december 6 new Express stores in Cluj-Napoza, Zalau, Sibiu and Husi in just one week.

Retail – Mega Image

Mega Image created a new private label, MEGA, that includes a complete range of food and non-food products, available in all the stores in Romania.

Retail – PENNY

PENNY discounter exceeded 300 stores in Romania by opening 7 new stores in December 2021, reaching 301 units at national level. PENNY also opened a standardized and modern deposit in Filiasi, Dolj district, after an investment of 26 millions euro.

Retail – cora

cora opened on 15th of December 2021 in Bucharest the third convenience store cora Urban, a new concept that offers multi-channel services to its clients.

Louis Delhaize group, active in France, Belgium and Luxemburg, present in Romania since 2003 with the cora hypermarket formats, announced that reached an agreement to sell the real estate portfolio in Romania, but maintaining all the commercial operations of cora hypermarkets in the country.

Retail – other retailers

Lagardère Travel Retail, leader on the market of retail for travelers, announced the development of Inmedio network under the new position supported by directions, concepts, products and services categories and of new channels.

The retail network DIANA Stores continued its expansion plan by opening the 68th store.


With an investment of 4 millions euro, Danone Romania launched a new line of packaging in its factory in Bucharest, by changing the Tetra Pak packages for the drinking yogurts from the ranges Danone and Activia.

The beer remains the most successful products in Romania and the industry of beer makes efforts to support the development of the entire value chain, even in the context of unprecedented challenges caused by the sanitary crisis and by the prime materials crisis and by the supply chains.

The Coca-Cola system made public the most recent sustainability report, that reflect the mode in which it implemented, in 2020, the sustainability practices in report with partners, employees and consumers and with the environment and local communities.

Aquila, one of the biggest companies in the FMCG distribution domain, registered, on 30th of September 2021, a net profit of 43.8 millions lei, increased with 21% than the same period of 2020.

Ursus Breweries, the biggest beer producer in Romania, launched the sixth edition of the Sustainable Development Report.

Aquila will distribute at national level, from 1st of December 2022, the products of RAUCH company, one of the main producers of fruit beverages in Europe.

Food Service

LifeBox, leader on the market of healthy food delivery in Romania, extended and moved the business in a new unit in Bucharest, for which the company allocated a total investment of over 900.000 euro.

Premier Restaurants Romania, the operator of the network of McDonald’s restaurants in Romania, continued the process of expansion on the local market, and opened a new restaurant in Braila, in Braila Mall.

Glovo, one of the most important players in the world on delivery of many categories, launched Glovo Concepts in Romania and helps the partners from the app with a portfolio of virtual brands of food.

2021 has been for 5 to go the year of reinvention.

Freshful launched a promotional campaign dedicated to all the clients eMAG Genius through which they benefit of free delivery of the Freshful orders of a value of minimum 200 lei and placed in the period 13th of December 2021 and 28th of February 2022.


After a year from listing at Bucharest Stock Exchange and an operation of increasing capital developed successfully, organizing the company in 2 Business Units, and many companies affiliated and new partnerships, all marched the year 2021 for 2Performant, leader on the affiliated marketing market in Romania, listed by AeRO market of BVB (2P symbol).

Almost 30.000 partner sellers eMAG Marketplace in Romania can monitor their activity on the platform through the first app dedicated to entrepreneurs that develop theirs online business.


Glovo, one of the main players in the world in the delivery of multiple products category, received approval from the Competition Council for the acquisition of Foodpanda in Romania.

Scandia Food, leader on the cans market in Romania, confirmed the acquisition of Agra’s Alba Iulia, a company specialized in processing meat and in production of meat based food.


Starting with 17th of November 2021, Mihaela Cuturescu has been named in the role of CEO of Alpin 57 Lux, Romanian producer of ice-cream with its headquarters in Sebes, Alba district. Alpin 57 Lux announced the consolidation of the management team by naming Petru Sopa as Commercial Manager, starting with December.

Marin Stoebe is the new Country Manager of Beiersdorf Romania, Bulgaria and Moldova, starting with 1st of December 2021.

Starting with December, Tazz named new people at the management of the departments of Strategy, Business Development and Marketing.


The web solutions Lorikeet RDM (Retail Device Manager) from PlinTech is the manager of cash register network, constantly monitoring the operation status and daily sending of fiscal data to ANAF.

Fan Courier, leader on the local market of courier, launched the service FAN Delivery, the online platform of personal shopping with quick delivery, designed to the clients that want their online shopped products to be delivered in 45-60 minutes.

Rottaprint, the biggest typography that produces self-adhesive labels and flexible packages in Romania, announced the partnership with FrieslandCampina Romania, the producer of the Romanian brand of dairies Napolact.

ROPECO Bucharest, the main local supplier of solutions and equipment in the domain of cash processing, implemented the solution of Cash Deposit RCD 50 in the logistic spaces of Sameday Romania, one of the leaders of courier local market.

TOMRA, the partner preferred by the retailers in the entire world, opened a branch in Romania this year and launched already a service national network, offering complete assistance to organizations and institutions that will operate in the returning points.

PayPoint Romania, the main operator of cash payments and electronic charging in the retail points, announced an investment of over 2 millions euro in a new terminals network, that will replace the existing one.


In November 2021, in grocery retail in Romania were opened  39 stores, in this account entering just the stores opened and officially released by the retailers.

What can we expect in 2022 for shopping? What are the trends in retail for 2022? In the last almost two years, the pandemic accelerated the e-commerce and changed the consumers behavior.


With an average power of shopping per capita of 7.453 euro, Romanians have a shopping power with 50% lower than the European average according to the study GfK Purchasing Power Europe 2021.

According to the new study „E-commerce shopper trends” developed in November 2021, the penetration of digital shopping to the Romanians from urban environment is increasing.

Sameday developed a study on how consumers of the e-commerce industry relate to the courier market.

The tension of the last two years and the desire to come back to reality are being seen in the persistence with which a good part of Romanians propose to make acquisitions for the holidays, showed the last survey Future Consumer Index, made by EY Romania.

Almost three quarters (72%) of the companies participant at HR Barometer study, made by PwC Romania, implemented the hybrid work, offering freedom of choice to the employee, and its team about the presence at office.

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