Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in January 2020, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
Retail
Penny Market ended the year 2019 with 256 units opened in Romania.
Between 10 and 22 of December 2019, in partnership with Food Bank network, Lidl ran a campaign for food collecting through which it invited its clients to donate not perishable products to disadvantaged people.
The retailer obtained the Top Employer 2020 certification, the biggest score being obtained by the company at Leadership and Development chapter – 93%, reflecting the performances that the company has about the working conditions and opportunities for professional development offered to employees.
Mega Mall announced implementing STEP-HEAR orienting system, becoming the first commercial center in the town easy accessible by the blind people.
Between 22nd of January and 4th of February 2020, Auchan organised in all 33 hypermarkets in the country the 8th edition of Coffee and Tea Fair.
Kaufland Romania and The Institute of Permaculture Research ion Romania started the second phase of the financial program „Crestem Gradinescu”, dedicated supporting projects of urban agriculture through supporting foundation of two urban farms. Also, the retailer will grow the minimum gross income of employees started with 1st of March 2020 at 3.650 lei.
Mega Image continued to involve in communities life through the education amongst young generations through a new challenge for highschool and gymnasium students – MegaDebate – the contest of educational debates developed at national level.
FMCG
Romanian occupy in the last years top places at the production and the consumption of alcohol.
Kerry, leader on the taste and nutrition segment, launched the tastes graphic for Europe 2020, an annual review of the main tastes and trends in food and beverage domain, using instruments such as sales results, consumer trending, influences in food domain and opinions of intern experts in culinary and mixology domain, with the purpose to predict tastes for the following year.
At the beginning of this year, we talked with Florin Panfile, Commercial Manager at Toneli Group, leader on eggs for consume market in Romania, and we made a retrospective of last year and centralized the expectations for the next year about the company and its main brands.
Procter & Gamble (P&G) was present also this year at Consumer Electronics Show 2020 (CES) event, beside other innovative companies from top from the entire world.
The Competition Council announced that it authorized the transaction through which Roho Healthy Food Investments SRL intentions to take over Sano Vita the 100% romanian company with food products needed for a healthy and balanced lifestyle.
Dan Robinson, Managing Director of Heineken Romania, is the new President of Romanian Brewers Association.
Farmec, the biggest cosmetics romanian producer, still develops the e-commerce segment and registered an accelerated growth of the income generated in online store www.farmec.ro
E-commerce
Carrefour Romania launched the new mobile app, that reunites the in-store experience with the online one, permitting users to buy, pay, and now order online using mobile phone.
Services
Brother, one of the most important producers of equipment for office for the activity of documents management, puts at the disposition of the Romanian users also the TD-4T equipment that prints, by thermal transfer, labels dedicated to retailers and to logistics zones, such as companies deposits from FMCG and logistics operators industry.
Studies
At global level, the consumers have a tendency to mainly use digital environment and social networks, but when it comes about trust, they base on traditional channels, shows the Nielsen Report ”Digital vs. real Life”.
The Institute and iZi data developed, at the request of Lidl Romania, a market research that probes the mode in which romanians report at the problem of selective collection of plastic.
The most recent study realized in 16 countries in July last year by Mercury Research and market research association, Global Market Research, amongst the people that is preoccupied with a healthy food diet shows that the processed products and ready-to-eat meals are losing for home made meals with fresh products.
Analysis
In December 2019, in grocery retail in Romania were opened 49 stores, in this account entering just the stores opened and officially released by the retailers.
Romanian Grocery Retail
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