Romanian Grocery Retail – The most important news from July 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in July 2020, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

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Auchan Retail Romania opened on 2nd of July 2020 the first Auchan Kids store, in the commercial gallery of the commercial center Hello Shopping Park Bacau, in the vicinity of Inextenso store, near Auchan hypermarket.

Credit foto: Shutterstock

Until 21st of July 2020, in all Auchan hypermarkets and on the online store www.auchan.ro, took place the 11th edition of the Beer Fair, event through which Auchan brought at the shelf an extended selection of beer range and a vary range of complementary products for its serving. Also in august, retailer opened  the fifth store in supermarket format from the network and the fourth sales unit in Cluj district.

PENNY, the discount stores network, owned by REWE Romania, announced the improvement of the shopping experience with the visual identity and the communication concept change.

Carrefour launched Bonteria Very & So, a new store concept in Bucharest, on Calea Dorobantilor, no. 103-105. The retailer announced the leaving of Ana Krasovschi, Human Resources Manager and Member in the Executive Committee, starting with 1st of August 2020, after over 20 years of activity in the company.

Lidl launched with the Sustainability Embassy the national study „Romania with a single face”, that measures the gaps between rural and urban environment and joined the program „United Romania”, the initiative of Sustainability Embassy against poorness in the country. The retailer continued the investment in Romania by opening a new store in Bacau on 16th of July 2020.

From 9th of July 2020 until 26th of July 2020, movie amateurs were invited to the outdoor movie festival MOV(I)E On – Movies of Good, that took place in the parking lots of Kaufland stores in Bucharest.

The opening of Colosseum Mall, initially planned for the final of the year, is reprogrammed for 2021, given the unpredictability of the business environment under the impact of the Covid-19 pandemic.

NEPI Rockcastle, leader in real estate investment in Central and Eastern Europe, announced the official opening of the 20th commercial center from local portfolio: Shopping City Targu Mures.

Mega Image continued to join the local producers of vegetables and fruits who are in the program „Romanian tastes from householders”, who need now more than ever support to sale their crops and to have financial stability. The retailer continued the expansion by opening new stores in strong urban centers in the country and opened the first store on Sibiu market, stand alone type, situated in Selimbar village.

The stock of modern retail in Romania, formed of commercial centers, retail parks and commercial galleries with a renting space of minimum 5000 sqm, reached the level of 3,96 millions of sqm and will overcome the threshold of 4 millions sqm until the final of the year, shows the data report Bucharest Retail Market and Retail Regional Cities, made by Cushman & Wakefield Echinox.

FMCG

Unilever South Central Europe (USCE) announced naming Irina Urechean in the role of Marketing Chief of Home Care category, starting with 1st of July.

Lactalis Group decided to close the production units Floreni and Vatra Dornei from Dorna Lactate company.

P3 Logistic Parks (“P3”) signed a rental contract with Interbrands Marketing & Distribution, part of Orbico Group, for 24.830 sqm of logistics and offices spaces in P3 Bucharest A1 park.

Over 8 consecutive years, Danone Romania invested in the local production of milk through the socio-economic program „A chance for your family”, through which it aims to support families from disadvantaged environments to develop as local producers of quality milk and to build sustainable businesses.

TOPGEL, the biggest Romanian producer of ice-cream and one of the most successful family business in Romania, celebrated 25 years of existence.

The Association of Romanian Brewers continued the campaign #SOSHoreca for supporting the hospitality district, under the umbrella #Reconnect.

Fa and Schauma, brands owned by Henkel company, fight together with Plastic Bank to reduce plastic waste and to support the population from poor countries.

Farmec, the biggest Romanian producer of cosmetics, is in ascending trend in 2020, recording a growth of 7% in the first half of the year than the same period of 2019.

URSUS Cooler extended the range of mixes based on non-alcoholic beer and fruits juice and launched two new versions, with grapefruit juice and cherries juice, the brand consolidating its leader position in this segment.

Coca-Cola Romania launched Open Like Never Before, the first campaign launched since Covid-19 pandemic produced so many transformations all over the world.

Food Service

The 5 to go coffee shops network marched a new premiere in Romania by entering edible straws for cold drinks in the locations, being the first business with this initiative.

Premiere Restaurant Romania, the operator of McDonald’s restaurants network in Romania, announced an extensive recruiting campaign that offers over 700 jobs in the 26 cities in which is present, among which Bucharest, Cluj-Napoca, Constanta, Piatra Neamt, Pitesti, Focsani, Satu Mare, Oradea or Deva.

In the last months context, AmRest, one of the biggest European platforms of restaurants and food services, joined the Burger King fans through the help of food delivery services.

Sphera Franchise Group, the local operator, in master franchise system, of KFC restaurants network, announced the opening of a new location in Baia Mare Value Center commercial center and the opening of a new unit Drive-Thru in Bucharest.

Jerry’s Pizza, the most important operator from delivery and take-away segment from local market, extended the stores network in Romania and invested 140.000 euro in a new unit, reaching 22 active units at national level.

Starbucks, the biggest coffee shops network in the world and leader in innovation and clients satisfaction domain, opened its first street cafe in Piata Romana, no. 8.

E-commerce

Auchan announced the extension of the partnership with Romanian Post Office initiated in May 2020, offering delivery at home at national level for the orders placed in the online store www.auchan.ro.

Republica BIO, one of the most important online stores with BIO and natural products, registered in the period March – June 2020 an increase of the sales with 200%, compared to the same period from last year, anticipating the maintenance of the upward trend until the final of the year and doubling the market share in 2020.

The Romanian start-up Agritech Center invested 40.000 euro for developing an online market dedicated to local producers from agriculture domain in the relations with other companies that offer services in this domain, and with the distributors and merchants interested in Romanian products.

Glovo, the app of quick delivery, is now available for the people from Bistrita and Targu Jiu who want to do their personal shopping efficiently.

foodpanda, the biggest platform of food ordering in Romania, announced that started a partnership with Inmedio, national leader on news & convenience segment, part of Lagardère Travel Retail Romania portfolio.

Services for retail

Direct Consulting Advertising SRL company and Bogdan Minoiu continued to invest in the tech and digital potential of Romania through implementing a new management solution of documents and information flow – the platform DMSconnect.

Analysis

In June 2020, in grocery retail in Romania were opened 26 stores, in this account entering just the stores opened and officially released by the retailers.

A point of view from George Agafitei, Trainer & Coach, Partener Valoria, consulting, training and coaching company.

Studies

38% of Romanians would be willing to pay for a monthly subscription for private parking even 150 lei per month, if this service would be available and they would live in the vicinity of a commercial center with parking.

Covid-19 pandemic and the measures took by the authorities to counteraction it influenced the shopping behavior of Romanians, shows an iSense Solutions national representative study.

Samsung, Lidl and Huawei occupy the first three positions on Top Social Brands 2020.

The Romanians start to catch enthusiasm and to concentrate more on overcoming obstacles beside those around them, according to an analysis realized in the period April – June 2020 by Reveal Marketing Research company, an analysis part of the barometer „Romanians Today”.

The butchers, the merchants with fruits, vegetables and cheese are belong the ones that registered the biggest sales after the isolation period and is probably that this trend will maintain further, according to a study developed by Mastercard.

The effect of COVID-19 crisis was felt both in the public and private sector and at social level in Romania, modifying consumers preferences and the mode in which they report at the usual and future activities, showed the EY Romania study – Romanian consumer’s behavior in COVID-19 context.

If a year ago the PwC Romania study Workforce Disruption Index showed that in the next 10 years 275.000 Romanian employees should learn new or superior digital abilities (upskilling) to maintain or find jobs, the estimation in the pandemic context – that accelerated digitization – is ahead of schedule with five year.

Events for retail & eCommerce

The 10th edition of the Summer School of E-commerce and Digital Marketing GPeC will be developed exclusively online, in the period 26th – 30th of August 2020 and will bring to participants 4 days of intensive courses and practical exercises focused on the most important subject for a successful online store.

Romanian Grocery Retail

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