Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in April 2024, provided by retail-fmcg.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
EXPO RETAIL 2024 – Digital, Green & Tech, the third edition of the professional fair dedicated to technology, equipment, solutions and services for retail, eCommerce and FMCG industry, that will take place on 25th and 26th of September 2024 at Polytechnic University of Bucharest, on 1500 sqm and almost 50 available stands, announced the first partners and exhibitors. The B2B exhibition gathers in these two days in the same place exhibitors from Romania and other countries, acquisition specialists and other professionals in the industry.
Book a stand or acquire a partner package.
More details and personalized offer for partners at contact@expo-retail.com of Tel. +40720.120.456
EXPO PET 2023 – Food & Accessories, the first B2B exhibition with products from food and accessories for pets categories in Romania, that will take place on 26th-27th of June 2024, the Polytechnic University of Bucharest, announced new partners and exhibitors. The last stands available.
Invitation for buyers and acquisition managers for EXPO PET 2024 – Food & Accessories
Retail – Lidl
Starting with the 1st of May 2024, Irina Musan will take over the role of National Manager of Central Services and Expansion of Lidl Romania and will take part in the Managing Council of the company.
Lidl continued the investment in Romania and opened a new store in Sannicolau Mare, Timis district.
To be sure that the products that come to the shelves of Lidl Market and according to Lidl standards, the retailer analyzes all the categories of fruits and vegetables that it sells.
Retail – Auchan
Auchan Romania opened Auchan GO store, the first intelligent store without cash registers that proposes an innovative shopping experience.
Auchan opened the first discount hypermarket ATAC at Brasov.
Retail – Carrefour
The ceremony of the International Food Transition Awards that took place in March in Paris named the most responsible brands in Corporative Social Responsibility, voted by 250.000 clients of Carrefour in 7 countries.
Carrefour Romania opened the 57th hypermarket in the country in Pitesti.
Retail – Kaufland
Kaufland Romania consolidated its partnership with the Romanian Federation of Rugby by opening the first season of Kaufland Rugby League, a competition dedicated to the most performant senior teams in the country.
Kaufland Romania continued the expansion and opened a new hypermarket in Nasaud, Bistrita-Nasaud district, reaching 178 stores at a national level.
Retail – Profi
Profi, the retail store in Romania with the biggest expansion, and Footprints AI, the start-up of advanced technologies for the monetization of the data for retailers, expanded to all the brands and media agencies the offer of media and data campaigns about consumer behavior and profile.
Profi opened 3 new stores in April 2024 reaching 1720 stores in Romania.
Retail – PENNY
PENNY Romania continued its expansion and opened a new store in Nusfalau, Salaj district, reaching 378 stores in Romania.
Retail – other retailers
The company of real estate consultancy iO Partners announced the selling of Expo Market Doraly to WDP – the second biggest owner of industrial logistics spaces in Romania.
Cupio is the most used semipermanent nail polish in Romania, in 2023, confirming the leader status regarding consumer awareness and preferences.
The Competition Council authorized the transaction through which Radu Trandafir, Marcela Trandafir, Ioana Ionitescu and Żabka Polska sp. z o.o. intends to take over the DRIM Daniel Distributie FMCG S.R.L. company.
In 2024, the stock of modern retail spaces overcame 4.5 million sqm, reaching a new record for Romania.
Ahold Delhaize launched a new technology hub in Bucharest: AD/01.
Arges Mall, a Prime Kapital project, developer, and investor in the real estate market in Central and Eastern Europe, opened on the 25th of April 2024.
dm drogerie market Romania awards the loyalty of its clients in the „dm-ul meu” app, demonstrating that the economies are easy to make.
FMCG
Nestlé, the biggest company of food and beverages in the world, launched in Romania a new product, NESCAFÉ 3in1 Black Roast.
PepsiCo, one of the leaders in the food and beverages industry, developed a new logo and a reimagined visual identity to launch a new concept of the emblematic Pepsi brand in the new era. PepsiCo finished the most recent project of green energy by integrating photovoltaic panels in its three sites in Romania, in Dragomiresti, Popesti-Leordeni and Covasna.
Liliac, the winery from Batos, Mures district, that keeps young the spirit of Transilvania in its wines, launched the newest wine – Cuvée Antonia.
Lay’s launched a special show for lovers, friends and besties.
Coca-Cola launched in Romania two new beverages with a citric taste.
Nordic Group, one of the biggest Romanian companies in the distribution domain of premium food products in Retail, HoReCa, and confectioneries, invested 250.000 euro to equip two deposits with 3700 sqm, in Giurgiu and Timis, with modern photovoltaic panels that will produce annually 505MWH of electric energy.
In 2024, Monte Banato celebrated 30 years since it revolutionized the egg pasta market in Romania.
Toneli Holding, the main egg producer in Romania, is beside the social causes and, in partnership with Colectionar de Fapte Bune Association, develops CSR actions to bring joy for Easter to over 1100 people.
Food Services
Premier Restaurants Romania, the operator of McDonald’s restaurants in Romania, exceeded 6000 employees, since February 2024.
Popeyes, the brand from Louisiana, opened a new restaurant in Pitesti.
Spartan restaurants network registered a market share of 48 million euros in 2023 and is counting on a series of operational improvements and on image repositioning, for the expansion of the national network with 50 new locations in the next period and to expand the international network.
E-commerce
In a moment in which more clients shop online from all the categories and for every need, eMAG Genius, the services with access to over 10 million products with free delivery and special offers, expanded in 3000 new cities from 36 districts, making accessible to many people the advantages of e-commerce.
GourmetGIFT, one of the most important suppliers of gourmet gift baskets in Romania, announced its entrance into a new stage of national development, with regional expansion plans.
The online supermarket Sezamo increased the range of Cats category from Pet Shop, by 30% by bringing new labels and developing the existing ones.
EcoBioGreen
Traditionally, the Easter period is associated with a significant increase in household consumption, which results in increased package waste: from cardboard boxes to bottles, PETs, and other containers and plastic products, according to an analysis made by Clean Recycle.
Services
SAMEDAY, the first courier company in Romania that expanded in other countries, accelerated the expansion of the out-of-home network to 8500 delivery points in the region.
FM Logistic expanded its electric van fleet and the number of cities in which it offers urban deliveries with ecological cars.
The team of specialists DAAS Epta Romania coordinates from Bucharest all the concept and design teams for commercial projects of the EPTA group in the EMEA region.
RetuRO, the administrator of the System of Guarantee-Return, offered sellers a series of tools to help them manage more quickly and easily the process of manual collection of returned packages by the consumers.
RetuRO has meetings and collaborates closely with all the parties to identify the difficulties that appear in this starting stage and to optimize the aspect signaled by the economic operators and the consumers.
On the 24th of April, at a launching event, BRILU technology officially launched on the Romanian market.
Analysis
In March 2024, grocery retail in Romania opened 12 stores, in this number being just the stores opened and officially released by the retailers.
Events
At Retail Revolution conference, organized by Biz magazine on the 11th of April, at Grand Hotel Bucharest, the participants had to discover the most recent trends, solutions, and strategies that offered a way to successfully navigate in these times to scale up the businesses to success.
The organizers announced the international speakers for GPeC SUMMIT editions from 20th-21st of May in Bucharest.
On the 16th of May 2024, at Caro Hotel in Bucharest, the business publication Modern Buyer organizes the Private Label & Convenience Food Innovation Show 2024, an event that reunites two big and actual themes: the project and innovations in the private label industry and market trends of ready-to-eat meals.
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