Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in September 2023, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
The second edition of EXPO RETAIL – Digital, Green & Tech, the only professional fair from Romania dedicated to technology, equipment and services for retail, eCommerce and the FMCG industry, which will take place between 25-26th of October 2023, in Bucharest, announced new partners and exhibitors of the event.
EXPO RETAIL – Digital, Green Tech invites all the buyers of equipment, technology and services in retail, eCommerce, FMCG industry, HoReCa, Food Service to discover the latest news and innovations in the domain.
Book one of the last stands here: www.expo-retail.com/expozanti or get a partner package.
B2B Meetings by retail-FMCG.ro, the online platform that connects retailers with suppliers of technology, equipment, solutions and services for retail, FMCG and eCommerce, opened for the participants of EXPO RETAIL 2023 – Digital, Green & Tech.
More details and personalized offers for partners at contact@expo-retail.com or at tel. 0720.120.456
Retail – PENNY
PENNY, one of the most active retailers in Romania, expanded its network with a new store in Calarasi and one new store in Piatra Neamt and reached 351 stores in the country.
Retail – Carrefour
Starting with August, Carrefour Romania expanded its e-commerce and delivery services in new cities in the country, in the store network Carrefour Market: Bucharest, Baia Mare, Braila, Iasi, Oradea, Ploiesti, Sibiu, Targu Mures and Timisoara.
Retail – Profi
On 21st of September 2023, PROFI retailer organized a big meeting with its suppliers, the second phase after the one from September 2022, presenting its evolution until now and the future development strategy.
Retail – Lidl
Lidl Romania, with Mai Mult Verde, ASAP and WWF Romania, organized a series of activities of waste collection and ecologic education in the cities that are located on the Danube’s shore.
Retail – other retailers
New Immo Holding, the organization that reunites real estate activities of Familiale Mulliez Association, that offers services and consultancy in real estate, develops project of urban regeneration and administrates commercial centers in 10 countries in Europe, inclusively in Romania, announced the increased financial results for the first 6 months of the year 2023, in the difficult context of real estate markets.
Glovo, the multi-category platform that offers access to a big variety of products, announced the development of the partnership with Maxi Pet, the hypermarket of pets.
FMCG
Macromex, unchallenged leader in the food industry on the segment of frozen and refrigerated products in Romania, the owner of the brand Edenia, La Strada, Corso, Food&Glory and Azuris, celebrates this year 30 years of activity.
Fuchs Condimente Romania, leader on the spices market and food ingredients on the local market, part of the German group Fuchs, announced an investment of 14 millions euro in the expansion of its factory in Curtea de Arges.
Pernod Ricard, the company that owns one of the most prestigious portfolios of wines and spirits brands in the world, is traditional partner of the biggest music festivals that take place in Romania. About the objectives of the company for participating to these festivals, their role in the marketing strategy, about the trends of the market, the evolution of consumer behavior and much more we talked with Adelina Din Turcanu, Head of Marketing Pernod Ricard, in a interview for retail-FMCG.ro.
Bergenbier S.A., part of the group Molson Coors Beverage Company, launched the Sustainability Report, that follows the actions of the year 2022.
”The implementation of the photovoltaic system of sustainable energy for United Romanian Breweries Bereprod SRL”, known as Solar Project, the green project of implementation of the photovoltaic system for sustainable energy launched by Tuborg Romania, was successfully finished in the Tuborg factory from Pantelimon.
Coca-Cola Romania, the branch of The Coca-Cola Company on local market, announced changes in the operations management in the country, naming a new Country Manager.
Ursus Breweries, the biggest producer of beer in Romania, made an investment of 2 millions euro in an installation that uses energetic efficiency technologies to recover thermic energy from burnt gases, at the beer factory from Buzau.
Cramele Liliac and Castel Mimi launched Tandem, a new assortment of sparkling wine on the Romanian market.
Food Service
Starting with 2nd of September, Burger King opened a new restaurant in Timisoara in Shopping City Timisoara.
Sezamo online supermarket, part of Rohlik European group, has a new CEO, Gabril Makki.
5 to go expanded its business by acquiring a mini-network of vending snacks, that will pe developed under the brand FAST SHOP by 5 to go, in all the cities in which the franchise partners are interested to invest in a quick, simple and convenient system of selling products under 5 to go label, available 24/24 hours for their clients.
McWin Capital Partners, through the fast-food restaurants platform Rex Concepts, with Restaurants Brand International, franchisor and parent company of Popeyes brand, announced a new agreement of Master franchise and development of the brand in Romania.
EcoBioGreen
RetuRO officially requested from Ministry of Environment, Waters and Forests an extension of at least 3 months of the term for commissioning the Guarantee-Return System. RetuRO announced all the sellers of beverages from bottled water, sodas, beer, cider, wine, spirits categories, bottled in primary non-reusable plastic, alluminium or glass packages, with dimensions between 0.1 liters and 3 liters an that registered already in the Guarantee-Return System, on the platform, that in the next 20 days can read the Contract for Sellers directly in the platform.
E-commerce
Glovo, the multi-category platform that offers access to a big variety of products, celebrated 2 years from opening the first Glovo Express center and continued to expand the network with a new unit opened in Constanta.
Bringo, the first Romanian platform specialized in personalized online shopping and qick delivery at home, and Auchan, one of the biggest retailers in Romania, became partners to expand the operations for online shopping.
La Fantana launched its new digital platform lafantana.ro, that integrates and expands the offer of solutions for water and coffee at home, at the office and for the operators from HoReCa.
The investment in technology and programs dedicated to entrepreneurs for the development of eMAG Marketplace‘s ecosystem increased with 14% the sellers sales in the platform, in the first eight months of this year, than the same period of last year.
Services
RetuRO company, the administrator of Guarantee-Return System in Romania, invited the transport companies from Romania to take part of the biggest national program of circular economy in the country.
Optimall SFA by AROBS, the solution of automatization of work force launched 20 years ago by AROBS Transilvania Software, invests in continuously development of the app and launches a new mobile version, that optimizes clients activity of production and distribution in Romania.
SLS Cargo, the logistics and transport operator owned by FAN Courier, opened the first intermodal terminal that it operates exclusively, an investment made in P3 Bucharest A1, one of the most complex industrial parks in Romania.
For 30 years, LPR – La Palette Rouge, the company of logistics that supplies pallet pooling services in retail & FMCG industry, serves companies that want to optimize the supplying network.
DS Smith Packaging, leader in supplying solutions of sustainable packaging, expanded its presence on the Romanian market through an investment of over 13 millions Euro, in its factory from Ghimbav.
In the context of a strong contraction of the eCommerce market in Romania, in the first half of 2023, a thing that is seen in the reports and declarations of some players from the market, we talked with Robert Trandafir – CEO Gun Media, digital marketing agency, specialized in performance campaigns with whom we debated more ideas about the impact of increased cost for online sales and about what solutions has a specialized agency in eCommerce for increasing online sales.
Sameday, one of the leaders on the courier market in Romania, invested over 1 million euro and launched SAMDEAY App, a mobile app meant to improve the experience that clients have with online stores.
Analysis
In August 2023, in grocery retail in Romania were opened 26 stores, in this account entering just the stores opened and officially released by the retailers.
According to the data from Retail Audit NielsenIQ, in Q2 2023, FMCG sales in Romania increased with 17.3% in value terms than the same period of last year.
A new McKinsey report, entitled „State of Grocery in Central Europe 2023: The battle for the new shopper”, presented the causes that will affect the retail market in the next 12 months. The report is based in a survey at which participated over 4500 consumers in five European countries, Poland, Romania, Czech Republic, Croatia and Hungary.
According to the results of the monitoring analysis of commercials, made by mediaTRUST in the period 1st-31st of August 2023, PENNY, the discount supermarkets network owned by Rewe, dominated the commercials investments. Lidl occupied the second place and Kaufland the third.
Events
With a tradition of 18 years, GPeC SUMMIT is considered the most important event of E-Commerce and Digital Marketing in Romania and South-Eastern Europe. This will take place in Bucharest on 30th-31st of October and reunites 5 international speakers: Dan Ariely, Mark Schaefer, Martin Greif, Ayat Shukairy and Sam Tomlinson.
PepsiCo, one of the leaders of the industry of food and beverages products, announced an innovative partnership with National University of Science and Technology POLITEHNICA Bucharest, through which creates opportunities and practical experiences for students, in a vibrant and dynamic environment in the food and beverages industry.
Inter Conecter, the company from Timisoara specialized for over 20 years in the import of coffee, sweets and premium food products, continued the tradition of the days dedicated to chocolate and organized the Premium Chocolate Day, the 4th edition of the event, that took place on 21st of September 2023, at Pullman World Trade Center Bucharest.
Richard Browning, the pioneer of a new era of human flight, comes in premiere in Romania, at the 12th edition of GoTech World, the biggest expo-conference of IT & Digital in Central and Eastern Europe.
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