Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in June 2024, provided by retail-fmcg.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
EXPO RETAIL 2024 – Digital, Green & Tech, the third edition of the professional fair dedicated to technology, equipment, solutions and services for retail, eCommerce and FMCG industry, that will take place on 25th and 26th of September 2024 at Polytechnic University of Bucharest, on 1500 sqm and almost 50 available stands, announced new partners and exhibitors. The B2B exhibition gathers in these two days in the same place exhibitors from Romania and other countries, acquisition specialists and other professionals in the industry.
Book a stand or acquire a partner package.
More details and personalized offer for partners at contact@expo-retail.com of Tel. +40720.120.456
EXPO PET 2023 – Food & Accessories, the first B2B exhibition with products from food and accessories for pets categories in Romania, that will take place on 26th-27th of June 2024, the Polytechnic University of Bucharest, announced new partners and exhibitors.
Retail – Supernova
Supernova is modernizing the ex-gallery of cora Lujerului in Bucharest, in which can also be found the integrated hypermarket in Carrefour Romania network stores in 2023.
Retail – Profi
Profi, the retailer that owns the biggest national coverage and the many stores in Romania, opened 7 stores in May 2024, reaching 1727 stores in Romania.
Retail – Lidl
Lidl continued the investment in the local market by opening a new store in Targu Mures, Mures district, on the 10th of June.
Lidl Romania doubled the amount raised by the online community members of La Primul Bebe, in the humanitarian campaign #TeRogRespira, and donated over 489.000 euro for the endowment of the Department of Neonatology and Maternity „Dominic Stanca” from Cluj-Napoca.
Lidl Romania announced that continues the project Romania Limpede, that will take place on 23rd-27th of September 2024.
Retail – Auchan
Starting on the 6th of June, Auchan Discount Calea Sagului from Timisoara and Auchan Discount Ploiesti stores became ATAC Hiper Discount by Auchan, the format with the cheapest prices of the network reaching 3 units of this kind, after the first ATAC hypermarket was opened in Brasov in April.
After Brasov, Ploiesti and Timisoara, Auchan opened on 20th of June a new ATAC Hiper Discount store in Targu Mures.
Retail – Carrefour
Carrefour Romania officially opened the first hypermarket in Bacau, in the Supernova commercial center.
Retail – Kaufland
Kaufland Romania consolidated its presence in the south of the coast by opening the second store in Mangalia and a new store in Salonta, Bihor district, reaching 181 stores.
Retail – LaDoiPași
LaDoiPași network proximity stores – a franchise developed by METRO Romania – opened 60 stores in one single day, exceeding 2400 stores nationwide.
Retail – other retailers
Żabka, the network of proximity stores in Poland, opened the first stores in Romania, as the retail brand Froo.
The new corporation identity of OMV will be renewed in the next three years in seven countries – Romania, Hungary, Slovakia, Czech Republic, Bulgaria, Serbia, and Austria.
FMCG
Nordic Food, one of the biggest Romanian companies in the distribution domain of premium food products, accelerated the growth of Voilà Professionnel brand of professional dairies at the professional level from the HoReCa domain and named Andreea Druta as the brand’s ambassador in Romania.
Unilever launched a new range of Domestos Power Foam products, with an innovative cleaning formula with active foam, without the smell of chlorine, meant to clean efficiently and effortlessly even in the most hidden corners of the bathroom.
Ice coffee or frappe started to be consumed by Romanians, the consumption being increased each year, or better said each summer, when a quarter of the coffee consumed outside the house is represented by ice coffee, according to Nestle.
Smithfield Romania, the biggest pig breeder and producer of pork meat in the country, celebrated 20 years of activity.
Murfatlar Vinul, a reference name in the wine industry in the country, obtained international recognition by winning more prestigious medals at „Concours Mondial de Bruxelles 2024” for the newly launched ranges Aerosoli and Statornic and for the 3 Hectare, the wine that does not need any introduction.
Kormotech, the biggest producer in Ukraine of pet food, was ranked globally on the 49th place, according to US The Petfood Industry Top Pet Food Companies, an annual survey of the pet food companies, and participated in EXPO PET 2024 – Food & Accessories, the first B2B exhibition cu products from pet food and accessories categories in Romania.
PepsiCo published the ESG Report for 2023.
Nestlé and Kaufland Romania consolidated the commitment to the environment by expanding at the national level the collecting network of coffee capsules NESCAFÉ Dolce Gusto.
Unilever showed that there is an increase of 30% in the last 4 years for specialty sauces for barbeque.
Ursus Breweries, the leader of the beer industry in Romania, opened the recruitment process for the second edition of its traineeship program Go Graduates, for 2 years.
E-commerce
At the second gala of Tazz Awards – Digitally Stepping Into The Future, Tazz awarded 43 partners for their exceptional performances and innovative contributions in 2023.
At the 6 years anniversary of its entrance into the Romanian market, Glovo, the multi-category platform that offers access to a wide variety of products, presented the most important 6 trends that put their footprint on Romanian consumer behavior regarding food and the typology of products ordered at home.
People
Adrian Ariciu, the CEO of METRO Romania since 2020 and until now, was promoted at the peek of the METRO group and will have the roles of Executive Vice-President for Eastern Europe and Member of the Executive Committee of the Board, roles from which he will be actively involved in establishing the regional strategy of the company in the next years.
Danone Romania named Adrian Valentin Pascu as General Manager of Danone Central and Eastern Europe, on the 1st of June 2024.
Abatorul Periș, the biggest processor of pigs and pig meat in the southeast of Romania, named Bogdan Magheru as General Manager and member of the Administration Council for Abatorul Peris S.A. and the Unique Administrator of the three new subsidiaries.
Carrefour Romania announced a series of strategic appointments in the Executive Committee of the company, meant to optimize the operations in all the activity segments.
EcoBioGreen
Sustainability and concern for the environment represent a high important concept for 85% of Romanians, according to a study made by ROMPAP.
Services
E-commerce logistics is a crucial element of this strategy because the client’s satisfaction and the costs are directly in connection with the online store performance, according to Fulfill.ro.
Analysis
Franchwise, the biggest franchise consultancy company in Romania, estimated that annually almost 150-200 new franchises are opened in HoReCa domain.
In May 2024, grocery retail in Romania opened 9 stores, with this number being just the stores opened and officially released by the retailers.
Studies
The data from GfK Brand Footprint Europe 2024 report showed that Coca-Cola maintained the first position in the top of the most chosen FMCG brands by Romanian consumers.
Events
The winners of the Voted Product of the Year 2024 competition were celebrated at the Award Gala, that took place at Isoletta Events & More, on the 6th of June.
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