Romanian FMCG Retail – The most important news from November 2023

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in November 2023, provided by retail-fmcg.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

Between 25th and 26th of October 2023, the business publication retail-FMCG.ro organized the second edition of EXPO RETAIL – Digital, Green & Tech, the professional fair dedicated to technology, equipment, solutions and services for retail, eCommerce and FMCG industry, that took place at Combinatul Fondului Plastic – sala Senat, in Bucharest. These are the conclusions after event, some numbers of the participants, video store and many images. Over 70 meetings were programmed through B2B meetings platform in the two days of exhibition.

EXPO PET 2023 – Food & Accessories, the first B2B exhibition with products from food and accessories for pets categories in Romania, that will take place on 26th-27th of June 2024, the Polytechnic University of Bucharest, presented the first partners and exhibitors.

Book a stand

retailRetail – Kaufland

Kaufland Romania continued the investment in Romania, opening the 172nd hypermarket of the network in Urziceni, Ialomita district.

Retail – Supernova

Supernova Group continued the investment in Romanian market: cora Alexandriei has a new identity and became Supernova Alexandriei.

Retail – Carrefour

Carrefour Romania continued the expansion and opened the their hypermarket this year in Arad.

Carrrefour Romania, one of the biggest employers in Romania, supports the development of the local community and extended the footprint of the supermarket format, opening in 2023 five new  stores in Bucharest, Ocna Mures and Craiova, exceeding the limit of 190 units in this format at national level, from a total of 430 stores.

Retail – PENNY

PENNY opened a new store in Gorj district, a store in Bucharest, one in Corunca, Mures District, one in Ardud, one in Kogalniceanu, one in Baleni and one in Ramnicu Valcea reaching 359 stores in Romania.

PENNY Romania launched the seventh sustainability report for the year 2022.

Retail – Profi

As we know, at the final of October 2023, Ahold Delhaize announced that it reached an agreement with the investment fund MidEuropa for acquiring Profi Rom Food company, that operated the store network Profi in Romania. The transaction, that reaches a value of almost 1.3 billions euro, means that Profi retail brand will continue its activity and development on the Romanian market, parallel with Mega Image and Shop & Go brands, that are owned by Ahold Delhaize, but in a complete synergy with them. And we explained why in this article and also what is different in the transaction through which Ahold Delhaize acquired Profi network, than other transactions that took place on the food retail market in Romania.

PROFI opened 19 stores in November 2023, reaching 1708 stores at national level.

Profi will finish the year 2023 with 1400 partner stores.

Retail – Lidl

Lidl continued the investment on the local market by opening a new store in Miroslava, Iasi district, on 20th of November.

Lidl Romania expanded the benefits through Lidl Plus app and re-entered the service Click & Pick, available for a limited period, that offers clients the possibility to acquire a series of products at accessible prices.

Retail – Auchan

On 28th of November 2023 took place the opening of a new Auchan supermarket of big dimensions, that is located in Mosnita City mall from Mosnita Noua, Timis district.

Retail – other retailers

Cupio, the Romanian brand with professional cosmetics products, opened the 24th store in Romania, marching a new chapter in its success story on the beauty market.

Fressnapf, leader of the European market in selling products for pets, celebrated this autumn a year from opening the first store in Romania.

Anchor Grup, one of the most important real estate developers on the local market, announced new names in its retail portfolio, in both commercial centers that it owns – Bucharest Mall-Vitan and Plaza Romania.

Maxi Pet, the national leader in food and accessorizes commerce for pets, expanded its networks with a new hypermarket in Ramnicu Valcea, after a total investment of 250.000 euro.

INMEDIO Flagship Store is the new store from INMEDIO store network, part of the group Lagardère Travel Retail, that opened in Promenada Mall from Bucharest.

Animax, the pet retailer with the most extended store network in Romania, continued the expansion and consolidation position on the market, after an investment of over 150.000 euro in Bucharest and Timisoara, reaching 132 stores in the country.

FMCG

Sibiu Salami Producers Association launched the book „Sibiu Salami: A Slice of Romania”.

AQUILA, leader in integrated services of distribution and logistics for FMCG in Romania and Republic of Moldova, signed a promise of sale and purchase for 100% of the social parts of the company Romtec Europa SRL.

Ile the France brand, distributed in Romania by Delaco, was for the first time present at Foodservice & Hospitality Expo, a big event dedicated to HoReCa industry.

After a visit at Liliac, the winery from Batos, Mures district, we understand better why a boutique winery manages to retain its customers so well, who understand that „sometimes, less means more”, and the quality is important.

PepsiCo, one of the leaders of the food and beverages industry, announced a change in the Marketing Beverages team from Romania by naming Mihaela Hristea as Senior Marketing Manager Beverages.

Tuborg Christmas Brew, the official beer of Christmas, is available in Romania every year, starting with the first Friday of November.

At the final of September 2023, La Fantana company – the no. 1 supplier of hydrating services in watercooler system – launched its new online platform, lafanatana.ro – a 3-in-1 site, with a corporative presentation, information and debate hub and online store, having in the center the water and coffee services offer for people and companies.

Food Service

Burger King, one of the most known restaurants network with quick delivery in the world, opened a new restaurant in Craiova.

Premier Restaurants Romania, the operator of the restaurants network McDonald’s in Romania, opened the 100th restaurant in Romania.

E-commerce

eMAG group consolidated its management team and named Cosmin Dodoc as People & Organisation Vice-president, in the context in which all the companies in the portfolio are in an accelerated development step.

In conditions in which for one of three Romanians Black Friday is the only day in the year when he can shop a product that awaited for all year, on 10th of November, for Black Friday, eMAG came with over 2.8 millions offers according to everyone’s needs.

Freshful by eMAG, the first 100% online hypermarket in Romania, announced discounts up until 40% to a selection of over 250 products that were included in the Black Friday campaign this year.

Black Friday started at eMAG at 7:15 am, and the clients interest was the biggest in the events history: in the first 15 minutes, Romanians ordered 280.000 products and 18600 products per minute.

Over 600.000 clients ordered 2.8 millions products on Black Friday, on 10th of November, from eMAG, with 26% more than last year.

Profi made the shopping more accessible, partnering with Tazz to directly deliver at home what people want from the stores.

eMAG came to help occupied parents, that are preparing for the most intense shopping period of the year and launched Toys Shop, a games and toys store with over 250.000 products in the offer, like four hypermarkets of toys and seven times bigger than any other online specialized store of toys in Romania.

Services

According to the market study made by Sameday, regional courier company, 64% of consumers from urban environment that want to order online on Black Friday will choose easybox for delivery.

TARA Interactive, Romanian company of software development, is working on a solution based on AI to reduce food waste and makes the resources of the companies in the agro-food industry mor efficient.

Cargus estimations for Black Friday showed an increase number of expeditions with 40% more than a usual period and with 10% more than the last year’s edition.

About the industry of reusing pallets, the benefits of using this service and about the challenges from the local market of retail & FMCG, we talked with Andrei Nicolae, Commercial & Asset Manager Romania & Bulgaria – LPR – La Palette Rouge.

Quicktron Robotics, #wemovethefuture, a pioneer force in the robotics industry, is happy to announce a strategic collaboration with Total technologies, a business consultant and digital solutions integrator with ana expertise of over 30 years on the technologic market in Romania.

Cargus Mobile app reached a new record of the degree of interest on the courier market: over 1 million downloads from the launch until present, being one of the most used apps in Romania.

Analysis

In October 2023, in grocery retail in Romania were opened 18 stores, in this account entering just the stores opened and officially released by the retailers.

According to the most recent estimations from International Office of Vineyard and Wine (OIV), 2023 was a difficult year for wine industry with a decrease of production until an unprecedented level in the last 60 years.

The market share of the companies from software industry in Romania increased with 29% than in 2021 and was with 323% bigger than in 2013, up until the record level of almost 13 billions euro in 2022, according to the data from Finances Ministry.

Studies

The industry of sweets production is marched by big investment in promoting their products thorough ads. In October, Kinder brand, affiliated to the group Ferrero Romania, continued to be leader on the ads market.

In 2023, the average shopping power per capita in Europe id 17.688 euro, according to the study GfK Purchasing Power Europe 2023.

Events

Being at the 18th annual edition, eCommerce Awards Gala 2023 took place on 31st of October at Bucharest National Theater, offering the most important awards to the companies that activate in Romanian ecommerce.

GoTech World 2023, the biggest expo-conference of IT & Digital in Central and Eastern Europe, took place on 8th and 9th of November at Romexpo. The event attracted in this edition over 13.800 visitors, that explored for two days the innovations and digitizing environment, dedicated to the regional business community.

The second edition of GPeC SUMMIT from this year – a year that marched 18 years of presence on the market for GPeC – brought on the stage known international speakers and local and regional speakers.

The 8th edition of Italian Kitchen Week in the World was celebrated in Romania between 8th and 23rd of November, with a program rich in initiatives made by Italian Embassy, ICE-Bucharest Agency, Italian Chamber of Commerce for Romania, Confindustria Romania, Honorary Consulate of Italy at Cluj-Napoca, Comites Romania and Italian Academy of Gastronomy.

On 15th of November 2023 took place at Sheraton Hotel the 9th edition of „ESOMAR Connect ROMANIA 2023„, a local conference of the market research industry.

Zilele Biz, the marathon that starts the trends in business for 22 years, concentrated in a week, between 20th-24th of November, over 90 top speakers, hundreds of valuable ideas, premiere information and multiple networking opportunities.


Întregul conținut al site-ului www.retail-FMCG.ro este proprietatea S.C. Retail FMCG Media S.R.L. și este protejat de legea dreptului de autor, neputând fi preluat, copiat parțial sau integral sau folosit pentru crearea de articole derivate, fără acordul expres scris în prealabil al proprietarului. Folosirea în alt scop decât cel personal sau non-comercial este strict interzisă.

Fii primul care află cele mai proaspete ştiri din #retail-ul alimentar, industria #FMCG#eCommerce#FoodService și #servicii dedicate retailului, știri pe care le vei putea primi gratuit, direct pe adresa ta de e-mail,

Abonează-te gratuit la newsletter

Publicația retail-FMCG.ro reprezintă platforma ideală pentru a vă promova produsele sau serviciile. Mai multe detalii, AICI.

retail-FMCG.ro a lansat platforma online B2B Meetings, locul de întâlnire al cererii cu oferta de echipamente, tehnologii și servicii pentru retail. B2B Meetings conectează companiile de retail cu potențialii furnizori de servicii pentru retail

Înregistrare

Depositphotos

Lasă un răspuns

Adresa ta de email nu va fi publicată. Câmpurile obligatorii sunt marcate cu *