Romanian Grocery Retail – The most important news from December 2019

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in December 2019, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

Retail

Carrefour Romania opened the new hypermarket Carrefour Corbeanca, in the new commercial center DN1 Value Centre.

Lidl continued the investment in Romania and opened four new stores in Bucharest, Negresti-Oas, Botosani and in Sfantu Gheorghe, reaching 262 stores in Romania. The retailer continued to support the vulnerable communities and organised, in partnership with the Food Bank, a food products collection campaign in 12 stores in Bucharest, Cluj, Iasi and Bacau.

Farmec, the biggest Romanian producer of cosmetics, continued the strategy of development of the company by opening a new Gerovital store in franchise system, at just 6 months after starting the program.

Supeco, a new supermarket concept with local products and small prices, owned by Carrefour, opened four new stores in Brasov, Cluj-Napoca, Piatra Neamt and in Rosu-Chiajna, Ilfov district, in Militari Residence.

Profi network became partner of The Price Monitor project, developed by the Competition Council, and the prices for the food products practiced by those stores are now available on the platform www.monitorulpreturilor.info. The Competition Council authorized the transaction through which the company Profi Rom Food SRL, that operates the Profi stores, take over the 18th Maya stores from Pram Maya company.

Penny Market store network extended with 7 more stores in Branesti, Boldesti Scaieni – Lipanesti, Otopeni, Sebis, Rupea, Osorhei and Otopeni.

At 16 years from the inauguration, the cora Pantelimon hypermarket, the first store opened in Romania by Louis Delhaize, is taking through a big modernization process – an investment of 3 millions euros – to answer the demanding of the Romanian consumer, that is more sophisticated, modern and appreciates the technology integration in retail.

FMCG

Agrocosm Consult, one of the most dynamic companies on the vegetables and flowers seed market in Romania and one of the most important providers in retail, with a diversified products portfolio under the brands Agrocosm, Agrocosm Profesional, Kids Agrocosm, Micul Fermier and Micul Gradinar, turned 15 years old this year.

For Elit, one of the most important producing companies of meet products in Romania, with an experience of over 16 years in the domain, 2019 first meant repositioning as a brand.

The companies group Amigo from Harghita, with activities of production, import, distribution and retail, became the importer and official distributor of the products Zwack Unicum in Romania.

To improve the happiness of the holidays, Ferrero launched a new seasonal collection with festive ornaments inspired by the most beautiful Christmas stories, specially designed to to be easily realized at home and created after the last design trends.

This winter, the start of fun with friends if with a caption fun, in a campaign that reunited three whiskeys: Chivas Regal, Jameson Irish Whiskey and Ballantine’s, on www.blendsforfriends.ro.

The Inter Conecter company from Timisoara, with over 18 years of experience in import and distribution of food products and over 30 top brands in portfolio, is one of the most important players on the premium sweets market in Romania.

E-commerce

The quality of the products, the passion for beauty, the opening for the consumers, the continuous improvement and a valuable team are the secrets of success that brought Cupio among the most beloved professional cosmetics brands in Romania.

Services

More than a half of the companies in Romania (54%) intend to, in 2020, raise the number of the employees with an average of 11%, according to HR Barometer realised by PwC Romania.

Analysis

In November 2019, in grocery retail in Romania were opened 48 stores, in this account entering just the stores opened and officially released by the retailers.

The FMCG market in Romania will register, this year, an advance of 12%, an evolution stimulated by the growth of demands, as a result of salaries and pensions growth, and of the prices advance, according to an analysis of the consulting company Frames.

Studies

According to the study „Shopping for Holidays„, realized by MEDNET Marketing Research Center in urban environment, a significant part of the budget for winter holidays is for shopping for the food and non-food products.

Romanian Grocery Retail

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