Romanian Grocery Retail – The most important news from May 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in May 2020, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.


Lidl continued the investment in Romania by opening 5 new stores in: Voluntari, Ilfov district, Navodari, Mosnita Noua, Craiova, Bragadiru and one in Arad.

Credit foto: Shutterstock

Ceetrus Romania, the operator of 23 commercial centers in Romania, proposed solidarity and collaboration in retail and came to support merchants affected by Coronavirus with a range of solidarity economic measures.

Auchan Retail Romania, with the support of the local authorities from Cluj-Napoca and of the business environment, finished the fittings of the Medical Support Unit Cluj Sala Polivalenta.

Mega Image continued to be close to new communities and to adapt to the local lifestyle by opening proximity stores. Also, the retailer opened a new store in Iasi. In May 2020, another 11 stores were opened or will be opened in the next period by the retailer, of which 8 units under the brand Mega Image and 3 units under the brand Shop&Go.

AFI Europe Romania launched a complex set of measures which all clients and tenants must respect, to do safety shopping when the commercial centers AFI Cotroceni and AFI Ploiesti will reopen.

May 2020 brought an important achievement for PROFI network: reaching 200 Agent Stores.

Carrefour Romania opened a new store Carrefour Express on Calea Dorobanti no. 103-105 from Bucharest.

The 14th commercial centers Winmarkt, owned in all the country, are already opened for clients.

The Colosseum Commercial Center, localized in the 1st district of the town, announced the functioning program available on the alert period, officially entered starting with 18th of May 2020.

BIO with You, the newest campaign of BIO products range, has the signature of the Mullen agency and talks about the advantages of the ecologic products.


PARSA Beauty, leader in production of articles and accessorizes for personal care, promoter of beauty, health and hygiene, started a line of protection masks, certificated internationally, for children and adults, and a new range of vegan products, imposing the highest quality standards.

Unilever decided to unite its forces with Red Cross Suceava with the campaign “1 centimeter of facts -all of us in the first line” initiated by Stefan Mandachi, to fight against COVID-19, helping the people from Suceava, the most affected region by pandemic in Romania. The producer collaborated since the starting of the pandemic with NGOs, authorities and its partners to help people affected by COVID-19.

Lidl Romania and Mullen Romania launched the first campaign performed in remote working mode for the Gelatelli ice-cream brand, starting for an new insight: the mode in which Romanians like to eat their ice-cream.

Alma, Anastasia, Patrick, Matei, Luca, Tian, Serena and Sara are the eight ambassadors of Kinder who appear now on Kinder Chocolate packages in limited edition.

The natural mineral water Zizin launched its new image and marched, through an integrated campaign, the repositioning process of the brand.

An investors group led by Florin Mindru invested 240.000 euro in Casa Berarilor Artizani project, a new concept of beer-to-go stores with over 100 types of crafts beer.

TOPGEL company, Romanian producer of ice-cream and pastry types with its headquarter near Craiova, celebrated 25 years of activity and marched a new step in the company development.

Managis Bio, the national importer and distributor of food products and ecologic cosmetics, registered incomes in raise with 19% in 2019, comparatively with 2018, raise that had at base completion and stabilization of products portfolio and their listing in new stores networks.

The most recent campaign launched by Neumarkt, part of the HEINEKEN Romania portfolio, came as an reply to the solidarity need that all of us feels, more than ever, in this period full of challenges.

This spring marched an innovation in the Lipton Romania portfolio: the brand reinvented the recipe of the Green Tea and Green Tea Mint &Lime, that have now low sugar content, and offer consumers a new light flavor of peach.

Food Service

In the context of the pandemic crisis, DAbo Doner franchise reconfigured its business plan for 2020. DAbo launched DAbo Grill, a new network of restaurants with barbecue specific.

Puratos Romania, one of the most important global players in the production of raw materials for the bakery, pastry and confectionery industry, launched in premiere in Romania, after a successful model from Belgium, the virtual platform, the only one that permits bakers, pastry chefs, confectioners and chocolatiers, small and medium producers, to get their sales in online for free.


Starting with april, ELIT deliveres a varied range of food products at home.

The seeds and substrates collection Micul Gradinar, the newest gardening brand on the market, part of the portfolio of Agrocosm Consult company, can be found exclusively on, “the platform of skilled gardeners” and one of the most important online stores dedicated to gardening in Romania.

Mega Image extended the partnership with eMAG to offer quick access at food products and delivered at home in 60 minutes through the new online platform Tazz by eMAG.

The online stores clients have been more willing to offer feedback at orders on the period of emergency concluded an analysis made by on the public data from the feedback system “Trustful opinions” for the period March-April 2019 vs. March-April 2020. online store offered to the clients all over the country a new delivery option for the orders through a partnership with Posta Romana.

Tazz by eMAG made a quick move and enlisted a part of the Uber Eats team led by sales manager with the purpose to develop the partner local restaurants network and the market in Bucharest.

Glovo, the app for quick delivery services that permits users to order anything in their city and to receive and send packages quick, anniversaries 2 years of activity in Romania.

Alpin 57 Lux, one of the bigger producer companies of ice-cream in Romania, part of Food Union International Group, with an expertise of 26 years in domain, launched FIXIKI ice-cream, a new brand dedicated to children. Also, it launched the online store

Since May 2020, the people from Cluj can order their favorite Napolact products online, accessing the platform

Bolt, the biggest European transport platform, launched the delivery service of food Bolt Food, in Bucharest, to come in the support of people who are still bound to stay more at home in this period.


Unlock Market Research with the communication agency pastel launched Open Insights, a new research and strategic-creative interpretation program, adapted to the new context.

Exploratist, the local agency of professionals in experience employee, launched four new HR products oriented raising the employees loyalty for the company with the accelerated digitization caused by the new reality of the labor market.

Pall-Ex Romania, leader on the logistics and express distribution market of palletized goods, announced a new success: the company overcame 300.000 of transported pallets, from the start of its activity in Romania.

The number of accesses in the app Food Products Prices Monitor raised with 90 % in the emergency period comparatively with the previous period, according to the Competition Council, which manages the platform.

The discounters and the proximity stores remain the most attractive formats in retail; how does the e-commerce look seen through the real shopping behavior of households; private labels overcome the psychological threshold of 20%.


In April 2020, in grocery retail in Romania were opened 28 stores, in this account entering just the stores opened and officially released by the retailers.

The severity of the impact of COVID-19 over the retail district depended on the categories in which the companies activate, for example food, fashion, furniture, electronics, and on the extension of the store network.

Romania must focus on encouraging domestic production and exports, in the context in which opportunities for products “made in Romania” will be significant on medium and long term.

In Romania, the shopping cart has raised with 58% for consumers, 53% of them are shopping bigger packages of the same product, and 46% of the buyers are giving up at the normal brand for cheaper alternatives.

Two-thirds (65%) of the respondent companies did not have to apply invasive measures to reduce costs with employees in the two months of emergency period according to HR Barometer realized by PwC Romania in May.


According to a study developed in April 2020 by Unlock Research for Adama Agricultural Solutions, one of the top companies in the industry of plants protection at global level, the biggest worry experienced by Romanians in the urban environment is related to the general economic situation and uncertain future, followed by the own financial situation, endangering health and the fear to remain without work.


Evensys, a company with over 14 years of experience in planning and organizing business events, launched Evensys Pass, that offers three conferences at price for one.

Romanian Grocery Retail

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