Romanian Grocery Retail – The most important news from September 2018

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in September 2018, provided by, the most read B2B online publication in Romania from retail & FMCG niche.

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Lidl continued the investments in Romania by opening 3 new stores of in Bucharest, Pantelimon and Giroc on 13th of september and a store in Chaijna on 27th of September.

Credit foto: Shutterstock

About the role of Mister Oliver Eifler in the management team of REWE Romania, the operator of the Penny Market discount stores network, REWE Romania, made some remarks. Also the retailer opened a Penny Market store in Fundulea, reaching 226 units.

The Romanian Competition Counsel authorized the transaction through which Mega Image took over three stores of Adivin’95 SRL, situated in Constanta, that have been working under the name of “Supermarketul familiei tale”.

The second edition of the study made by METRO, global leader on wholesale, is proposing a better understanding of independent businesses in the entire world.

Carrefour Group launched in Romania the “Act for Food, concrete actions for you to eat right” program, sustaining his objective to become a global leader in  grocery transition. Also the retailer announced the appointment of Jean Richard de Latour as CEO of Carrefour Romania from 1st of August 2018.

Farmec, the biggest romanian producer of cosmetics, that the 16 stores network of the Gerovital brand registered a market share of over 13 million lei (2.8 million Euro), in just 2 years from the foundation.


L’Oréal Group named Vanya Panayotova as Country General Manager L’Oréal Romania, starting with January 2019.

Almdudler, the most popular drink in Austria and the most successful soft drink based on alpine herbage in the world, gains points on Romania’s market, by the extension on modern retail, in national distribution and and in HoReCa sector.

Ursus Breweries extended the imported beer range communicated under the “Journal of a Connaisseur” concept and brought in Romania in premiere Meantime, a craft beer created in the heart of England, that explores tastes and classical english recipes of beer.

The Competition Counsel authorized the operation through which Popasul Trebes acquired Pambac S.A.

Bergenbier, the third biggest player on the local market of beer in Romania, has a new marketing manager, Mihaela Hristea, who was promoted in the Brand and Consumer Excellence Director position.

Coca-Cola HBC Romania, leader on the industry of drinks in Romania, launched the first branding employer integrated campaign under the motto “People are our secret ingredient”.


PayPoint Romania, the leading operator of cash payments and electronic charging by retail points, announced the appointment of Florin Stoleriu as Sales Manager.

CBRE, global and national leader on the real estate consultancy market, announced the results registered on the market of logistic and industrial spaces in Romania.

An important component in the inventory items and fixed assets management – the real time inventory.

Being at the third generation from its launch in 1995, Mercedes-Benz Sprinter renamed a hole class of vehicles due to its remarkable qualities, being on of the most durable partners of the distributors in the FMCG industry due to the operation low costs and the functionality dedicated to the customers.

The contactless technology, which is in an accelerated growth rhythm, became the most used form of electronic payment on Romania’s market, which occupies the 5th place in th top of EU countries regarding the number of contactless transactions registered of all transaction realized by the retailers: more than 2 of 3 transactions realized through Mastercard cards at retailers are contactless.

The protection of personal data is essential to overcome some obstacles.The technical and organizational measures needed can be implemented for this, but the monitoring of maintenance of the highest standards of security can be done by qualified people.

The company Mid Europa Partners, the leader private investor in Central and Est Europe (CEE) and the owner of the Profi store network in Romania, announced that concluded an acquisition agreement of 100% of the Urgent Cargus company actions from Abris Capital Partners.


The volume of retail value in Romania grown in July 2018 with 5,3% compared to July 2017, according to INS.

For some of Europe’s largest retailers, more than 50% of the growth for the next 5 years will be provide by the online channel, according to LZ Retailytics.

84% of the executives interviewed by PwC said that they have projects ongoing based on blockchain technology while 15% have already projects functioning that use this technology.

Romanian authorities want to modify the VAT laws for the value coupons (vouchers/ food tickets/ gift tickets) starting with 1st of January 2019.

According to PwC Global Entertainment and Media Outlook 2018-2022 report, digital segments will be the most dynamic components of the media and entertainment market in Romania in the next 5 years.

There are many ways to influence the work market in Romania. One of them is represented by Romania’s Favorite Employers study.

The aspects of social media that improve the romanians trust in products are a good review (51%) and a good recent review (49%), the response speed of brand (37%) and the quality contain (34%), according to a study made by Golin and iSense Solutions.


Reaching the 6th edition, EXPO PLAST event – the international exposition of products, equipments and technologies for the industry of plastic materials processing – awaited its visitors between 18th and 21st of september at REDAL EXPO in Sibiu.

The champion of the most powerful romanian brands in 2018 is Borsec, which maintains its position in the BrandRo ranking realized by Unlock Market Research for Biz Magazine.

Being already a label event for the romanian retail, retailArena 2018 will bring also this year the new trends in retail with accent on the strategies and successful stories of the romanian contractors multiplied with success internationally.

The Belgian Chocolate Day, an event dedicated to the sweet good taste, with presentation and taste of chocolate and specific products at the highest standards of belgian quality, organized by Inter Conecter company, took place on 27th of Seprember 2018 at Pullman Bucharest World Trade Center.

Salamul de Sibiu IGP could have been tasted from 20th to 24th os September by specialists and gastronomical passionates in the 12th edition of Terra Madre Salone del Gusto International Salon.

Romanian Grocery Retail

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