Romanian Grocery Retail – The most important news from September 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in September 2020, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.


Lidl continued the investment in Romania through opening a new store in Bucharest, one in Vaslui, one in Ludus and one in Ramnicu Sarat.

Credit foto: Shutterstock

This year, the retailer received the BREEAM certification for the other two buildings from its portfolio, after in 2019 the store from Aviatiei district received the highest rating – Outstanding.

Supeco Romania, a relatively new concept of supermarket, opened a new stores in Suceava and Arad. With these two new openings, the Supeco network reaches 27 units.

Around the anniversary or 15 years of existence in Romania, Kaufland, leader on retail market in Romania, launched a big communication campaign, until 10th of November 2020, in which says how the plans became reality, since 2005 and until now. The retailer opened a new stor in the north of Bucharest.

PENNY opened a new store in Medias, Sibiu district, the national network reaching 265 units.

PROFI, the retailer that owns the network with the biggest national covering and with most stores in Romania, opened at Ploiesti the first store concept, occasion with which announced that will chande the visual identity.


International Bloemen, one of the biggest suppliers of flowers, plants and floral arrangements for retail in Romania, developed its external suppliers portfolio through direct partnerships with producers from the floral industry.

Starting with August and until October, Napolact, brand owned by FrieslandCampina Romania company, has on the market new packages for milk (ecological and conventional, both in the box and in the pet), packages that take part of the new campaign of the brand „Cheers to you!”.

Nestlé launched on the local market a new range of products in the coffee category under the brand Starbucks, that permits Romanians to enjoy at home the Starbucks preferred coffee. The producer increases the transformation of its packages in 100% recyclable or reusable packages until 2025 and increases the reducing of using the new plastic materials with a third, in the same period.

Biodeck, regional leader in sustainable solutions for the new generation of packages, a campaign with 100% Romanian shareholding, launched a new range of trash bags needed for recovery of organic remains from households, but also of vegetable waste from gardens, markets, parks and public places.

Olympus Foods, one of the biggest dairy producers in Romania, launched the first drinking yogurt with Greek specificity, from the local market.

In an atypical year for events and brand activation in all the country, the local label of chocolate ROM Autentic made a step forward and announced the extension of the products portfolio with the first ROM wafer.

ZWUP brand from Iasi, specialized in the production of natural soups, launched its new category of ready to eat products – ZWUP UP, with 5 types of cream-soup, from which two exclusively vegetable.

TOPGEL, the biggest Romanian producer of ice-cream and one of the most successful family businesses in Romania, is making its balance sheet of a season, that is closing soon, a total atypical season, but one that registered the best results, especially because of the marketing campaigns, that functioned because the brand was closer to the consumers and because of the challenges at the consume level.

Through the brand Klintensiv, the company with the same name wants to offer professional solutions to the household consumers, they are changing permanently the consume habits, following the Covid-!9 pandemic.

Food Service Retail

At just a few months after opening the restaurant Burger King at University Market, AmRest, one of the biggest European platforms of restaurants and food services, opened a new restaurant in Bucharest in Promenada Mall, one in Baneasa Shopping City and one in Sudului Market. The brand turned one year old on the Romanian market.

Starbucks Romania changed at the beginning of the year all the plastic straws used in the cafes with the paper ones.

After 6 months from the beginning of the pandemic COVID-19 and from the different stages through which the HoReCa industry went in this time, Sphera Franchise Group announced the resuming of the operations in all the restaurants KFC, Pizza Hut and Taco Bell in Romania, starting with 1st of September.

Even if the HoReCa domain is passing through a period full of challenges, KFC Romania is hiring over 400 people, in many cities in the country. The brand launched its own platform of online orders.

DAbo Doner continued the extension plans, with 4 restaurants opened in just a week, in Pitesti and Curtici and two in Sibiu.


In September, the users of Glovo had the possibility to test free Glovo Prime that offers unlimited delivery for orders that they place to the selected restaurants and stores. The app for quick delivery services Glovo is available in 33 cities in Romania, the most recent launch being in Drobeta Turnu-Severin.

The users of Tazz by eMAG will benefit, in the next year, of menus and events ready exclusively for them, by the restaurants from Gault&Millau Romania, the first international gastronomic guide present in Romania, after a partnership between the two entitites.

eMAG launched the first app to promote its products on the site dedicated to its partners, eMAG Ads, through which they can create their own promoting campaigns, raising their offers visibility and the sales.

Services for retail

The factoring is a complete package of financial services meant to support companies that have opportunities and want to develop or that have difficulties with cash flow because of the bigger terms of collection.

Vectra Eurolift Service, unique distributor for Romania of brand of forklifts Yale Material Handling and one of the most important players on the goods handling equipment market, presented its portfolio of products and services to the industry of retail & FMCG, eCommerce players and main logistics operators.


In August 2020, in grocery retail in Romania were opened 34 stores, in this account entering just the stores opened and officially released by the retailers.

The sanitary crisis generated by the pandemic of COVID-19 drove companies to search for new solutions to respond on an uncertain context, according to the most recent edition of the study Digital Economy and Society Index, made by Deloitte Romania.


The FMCG market registered an increase in value of 12% in the first half of 2020 than the same period of the last year.

To know what happened in the quarantine period and how will evolve next the beauty concerns of Romanians, Nielsen Romania made a study in the urban environment, with women aged between 18 and 65 years old, and analyzed in detail the habits of using and buying products for care and beauty and the mode on which the women report to these categories.

84% of Romanians from urban environment declare that they prefer that the fresh products they acquire to be Romanian, according to an iSense Solutions study, based on a methodological mix of qualitive-quantitative research.

Arctic is the champion of the most powerful romanian brands in 2020, followed by Gerovital and Borsec, according to the ranking made by Biz based on the study made by Unlock Market Research.


For passionate marketers, the concept Voted Product of the Year is not new, but a much desired goal in the appreciation hierarchy of a brand.

Romanian Grocery Retail

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