Romanian FMCG Retail – The most important news from January 2021

Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in January 2021, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

Retail social mediaRetail – Lidl

Between 7th and 20th of December 2020, in collaboration with the Food Banks network, Lidl developed for the second year the campaign of food collection, to support the people in difficulty.

Credit foto: Shutterstock

Lidl continued the investment in Romania by opening its first store in Baicoi, Prahova district, on 28th of January.

Lidl consolidated its position as top employer at national level and, for the fifth year, obtained the certification Top Employer, granted by the Top Employers institute from Netherlands.

Retail – Mega Image

Mega Image finished 2020 with 89 stores opened at national level, reaching a total of 854 stores.

Retail – PENNY

PENNY opened the first two stores in 2021: one in Bucharest and one in Reghin, Mures district.

The Romanian Football Federation signed a new sponsorship contract with PENNY, part of REWE Group German company.

Glovo, the platform of quick delivery, added PENNY in the app in Bucharest and Oradea and offered to the clients all the products from PENNY stores.

Retail – METRO

METRO supports HoReCa businesses by launching DISH in Romania, a platform that offers digital solutions developed with the support of the entrepreneurs from hospitality industry, to assure the online visibility and to raise the efficiency of the businesses.

Have been announced the companies certified as Top Employer 2021, and METRO Cash & Carry is one of the top organizations that received this title in Romania, and in 8 countries in which the retailer is present – Pakistan, Poland, Turkey, Germany, Bulgaria, Italy, France and Russia.

METRO Cash & Carry Romania named Philippe Cazes in the role of Management Offer Manager and as member of the Board.

METRO Cash & Carry Romania organized for the first time in the virtual environment, the Annual Conference of Suppliers, that reunited over 150 suppliers – partners.

Retail – Kaufland

The teams of Kaufland Romania started the vaccination against COVID-19, out of a desire to protect themselves and to take care of their health and others.

Kaufland Romania continued the plans of expansion and launched on 21st of January 2021 a new store in Targu Neamt, a city with almost 18.000 people, and on 28th of January opened two new stores in Piatra Neamt and in Sibiu.

Kaufland Romania contributed with 250.000 euro for the construction of ATI Piatra Neamt Modular Hospital, in the initiative Together for Moldova! launched to help the hospital affected by the fire from November 2020.

Retail – Carrefour

Sebastien Picart took over the new position of Supermarket Manager of the Operational team of Carrefour Romania, starting with January, and from this key role in the organization, he will contribute with over 20 years of experience in retail to strengthen the strategy of development of the format of Carrefour Market in Romania.

Carrefour Romania named Alina Gamauf in the position of Human Resources Manager, being a specialist with over 13 years of international experience in human resources and finance.

Retail – Auchan

Auchan Retail Romania has registered all the employees who want to be vaccinated in the second stage on the lists of related town halls.

Retail – other retailers

Cupio, one of the most beloved professional cosmetics brands in Romania, finished the year 2020 with a network of 20 stores in Romania.


Macromex, leader in the food industry on the segment of products with controlled temperature, announced the construction of the second warehouse, Corso Distribution Center, in Chitila.

The members of Romanian Brewers Association named Dragos Constantinescu, President of URSUS Breweries, in the function of President.

Food Service

The coffee shops network 5 to go ended 2020 with an optimistic balance and with big plans of development for the next years.


Auchan Retail Romania announced the partnership with foodpanda, leader on the food delivery market in Romania, for the quick order and delivery of the products to the clients homes.

cora Romania, part of the group Louis Delhaize, launched cora Pro, a service dedicated to the companies that includes a lot of advantages and benefits.

foodpanda, the biggest online platform of food orders in Romania, announced the launch of pandamart, a concept of own stores (physical) from which the users of foodpanda can order directly from the platform, with a delivery of maximum 30 minutes.

Farmec, the biggest Romanian producer of cosmetics, announced the balance of 2020 for the brand stores network and online store, for the most bought products and ranges, to the new services.


The FMCG retailers in Romania occupy over 1 million sqm of logistics spaces, and until the final of the next year, the companies from FMCG will reach 1,4 millions sqm, according to an analysis made by CBRE, leader on the real estate consulting market.

Reveal Marketing Research launched a study about the payment habits of Romanians in the next year.

Honeywell Voice, a system supplied in Romania by Total Technologies, a Romanian company with over 28 years of experience in IT market, offered safety and efficiency to the employees in retail & FMCG, logistics and courier.


2020, the year that stayed under the sign of the pandemic, has been for the food retail the year of anniversaries, in which Mega Image turned 25 years of activity on the Romanian market, Profi 20 years of activity and Kaufland 15 years of activity.

In December 2020, in grocery retail in Romania were opened 62 stores, in this account entering just the stores opened and officially released by the retailers.

Even if the FMCG industry in Romania registered a raise in value of 12% in the first half of the year 2020, according to GfK Romania, the companies from the industries have faced with many challenges in 2020, a year that stayed under the sign of the pandemic.


Reveal Marketing Research, the market research company, launched the Romanian TODAY Barometer, a study about the evolution of emotions and priorities of Romanians in 2020, a year that have been in the pandemic context.

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