Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in November 2021, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
Retail – Mega Image
Mega Image continued the expansion and development plan through opening new stores in Bucharest and in big cities in the country. Now, the Mega Image network has reached a total of 906 stores. 61 stores open by retailer this year so far.
Mega Image published, for the second year, the non-financial annual report, that reunites information about the environment and social aspects, but also about the companies steps in 2020 for a positive impact for communities, but also for clients and for entire team.
Retail – METRO
METRO Romania launched the new extension of the logistic center ONE ROOF from Stefanestii de Jos, reaching a surface of over 65.000 sqm.
Retail – Carrefour
Carrefour opened on 30th of November 2021 a hypermarket in Barlad Value Center, the first commercial center in Bralad, Vaslui district. This is the 42th hipermarket Carrefour in Romania.
Carrefour Romania supplemented its offer of local fresh products in its stores from the Center and West of the country, with vegetables, greens and fruits from Zarand zone.
Retail – Lidl
Lidl continued the investment in Romania by opening a new store in Baia Mare, Maramures district, on 18th of November, and will open a new store in Focsani on 2nd of December. With these two openings, Lidl reached 316 stores in Romania.
Retail – PENNY
PENNY discounter continued its expansion plan in Romania by opening a new store in Falticeni, Suceava district. In November, PENNY opened six new stores and reaches a total of 294 stores. Seven more openings are planned in December, so the retailer will end the year with 301 stores in Romania.
PENNY started a big program of certification BREEAM (Building Research Establishment’s Environmental Assessment Method) for all the stores that it is constructing in present.
Retail – Profi
After one year and two months from launching at Ploiesti the new concept store New Profi, Profi Rom Food, the retailer that owns the network Profi with the biggest national coverage and with the most stores in Romania, reached a number of 100 stores of this type.
PROFI inaugurated in November 2021 a number of 20 stores, and its national network reached 1,570 units in Romania.
Retail – Auchan
Auchan Retail Romania and OMV Petrom continued the integration process of the proximity stores MyAuchan, in the commercial spaces from the gas stations. At the beginning of November, the MyAuchan store network in Petrom gas stations numbered 100 units in 59 localities in 14 counties in Romania.
IULIUS company and Auchan retailer consolidated the partnership that they have in Iasi, through two new supermarkets that will be opened, next year, in the Family Market projects from Bucium district and Miroslava.
Auchan Romania published the first Sustainability Report that presents the impact of its activity and the non-financial performance of the company in 2020.
Retail – Kaufland
Kaufland Romania opened on 25th of November in Timisoara the 147th hypermarket of the national network, an investment through which it creates over 90 jobs and supports the local economy.
Kaufland Romania introduced for the first time a social component in the loyalty program Kaufland Card and invited its clients to get directly involved in social causes with which they resonate.
Retail – other retailers
Bebe Tei, a brand that is part of Tei Group, opened a new store in the commercial center Bucuresti Mall – Vitan.
The retail network of DIANA stores opened the 67th store at national level, in Ramnicu Valcea.
FMCG
Retail-FMCG.ro talked with Bianca Popa, Marketing Manager of TOPGEL, the biggest Romanian producer of ice-cream, and made a retrospective of this year for the company and for the industry.
In November, Nestlé celebrates 25 years of activity on the Romanian market. Also in November, Nestlé appointed Silvia Sticlea as Country Manager of Nestlé Romania. Silvia Sticlea, currently Business Executive Officer Confectionery & Dairy South East Market Nestlé, will take over the position on January 1, 2022, from Leszek Wacirz, who has coordinated the company’s activity in Romania for the last four years.
Olympus, one of the main dairy producers on the local market, celebrated 10 years from the opening of the biggest and technologically advanced factory of dairies in the country, by launching the first r-PET milk bottle, produced with almost 35% recycled plastic, 100% recycled.
Inter Conecter, the company from Timisoara specialized for over 20 years in the import of coffee, sweets and premium food products, officially presented in Romania the entire range of Segafredo coffee.
CAHM Europe, Romanian company founded in 2004, leader in producing and selling cosmetics on the hotels market in Romanian and in South-Eastern Europe, but also an important supplier of retail, launched the reserves for liquid soaps Sense, 100% recyclable, CAHM Europe managing to put on the retail market the first package 100% recyclable.
Macromex, one of the main players in the Romanian food industry, estimated a market share of 685 millions lei in 2021, an annual increase with 15%, and launched the platform horeca.macromex.ro, to support the affected units by Covid-19 crisis.
Aquila, the main player on the distribution market of FMCG with over 26 years of experience, debuted on the Regulated Market of the Bucharest Stock Exchange (BVB) under the symbol AQ.
Food Service
Sphera Franchise Group, the owner of the company that operates in franchise system the Pizza Hut brand in Romania, announced the continuation of the development plans from the second semester of this year, and opened a new Fast Casual Delivery location in Targu Mures.
Two young people, students and entrepreneurs, launched a business that combines a healthy lifestyle with with a gourmet approach of daily dishes and passion for cooking, EasyBitez.ro.
Premiere Restaurant Romania, the operator of the McDonald’s restaurants network in Romania, extended the network and opened a new drive-thru restaurant in Pallady neighborhood in Bucharest.
E-commerce
The company of technology 2Performant, leader on the market of affiliated marketing in Romania, listed on the AeRO market of BVB and inclued in the BET AeRO index (2P symbol), that operates the biggest affiliated marketing platform in Romania, and is directly connected to the e-commerce industry, predicted that Black Friday 2021 will firstly mean an extension of the promotion periods, but also more careful buyers and more aware of the prices and the value of the online stores’ offers. According to 2Performant, in the period 1st-14th of November, 462 online stores that activate in 25 different industries and that had sales campaigns, made through the platform 2Performant.com 115.000 sales, in value of 6.929.804 euro + VAT, with 47,8% more than last year.
Freshful represents an investment of over 5 million euro in technology, operations and, in premiere for the Romanian market, in an own cold storage.
Bolt, the biggest European platform of mobility, extended the quick delivery options in Romania by launching Bolt Market.
The impact of e-commerce adoption in the companies in Romania is the study made by CustomSoft on a representative number of local companies with B2B business model about their presence and intentions on the e-commerce market.
The Carrefour service of quick delivery through Bringo continued to extend, covering, two new cities – Brasov and Constanta.
EcoBioGreen
The caravan Payment with PET have been in 14 out of the 20 Carrefour hypermarkets in which will station, a time in which over 1000 clients participated paying with PET for fresh fruits and vegetables, directly from local producers.
People
Duncan Crow has been named Technical Vicepresident of Ursus Breweries, a position from which will supervise the three beer factories in Buzau, Brasov and Timisoara, and the operational activities of production of the company.
Services
The specialists in data security from IXODRON, a 100% Romanian company, recommended the Acronis solutions for backup and data protection.
Expressoft Technology, one of the biggest suppliers of integrated IT solutions for HoReCa in Romania, adapted its strategy in 2021, focusing on supporting hotels, restaurants and stores to implement new technologies to serve better the clients needs and to fight against negative effects of the pandemic on the businesses, investing over 500.000 euro in innovation and development of new solutions adapted to the continuously changing needs of the market.
When you say Christmas bonus there are a few people who are thinking of an experience in an flying simulator, a cooking course with a known chef, a DIY workshop of Christmas decorations or a coffee masterclass with the team. And yet, these experiences are the ones that contribute to the happiness of the employees and are the choice of many companies for the appreciation, loyalty and recognition of their results, according to Complice.ro, a supplier of experiences gifts and solutions of reward, recognition and incentive for companies.
Edenred Romania launched the campaign The voice of the stores next to you, through which supports the neighborhood stores owned by small Romanian entrepreneurs in accessing an important category of available funds in economy on the food cards of the employees.
ROCA Investment, an Impetum Group brand, announced finalizing the transaction through which sales Frigotehnica, national and regional leader on the market of cold solutions (supplier of complex solutions of cold for retail and industrial domain), to VINCI Energies, the holding in Romania of VINCI, global leader in constructions and energy that register a total income of over 50 billions euro, being active in 120 countries, with over 220.000 employees.
Sameday, one of the leaders on the local courier market, delivered over 3 million packages in the first days of the Black Friday campaign.
Analysis
In October 2021, in grocery retail in Romania were opened 56 stores, in this account entering just the stores opened and officially released by the retailers.
The activity of development on the retail market was modest in the first nine months, being delivered just three projects of small sizes, but we have seen new names of retailers and developers, that made their debut in Romania this year, according to Cushman & Wakefield Echinox.
2Performant, the leader of the affiliated marketing market in Romania, made an analysis of the sales through the affiliated marketing for Black Friday 2021.
Studies
61% of the Romanians who are used to recycle in general, are not recycling the packages of cosmetic products, while 69% of the ones that are not interested in recycling the cosmetic products packages are saying that they don’t have information about this type of recycling, showed the Reveal Marketing Research study made for L’Oreal Romania.
In the context in which the countries in Europe turned, recently, the clock back to accommodate to the winter, The Romanian Association of Coffee presented the results of a new pan-european study financed by the Institute for Scientific Information of Coffee that explored the impact of choices of the lifestyle and diet on the state of mind.
When we talk about the main aspects that determine the consumers to choose a product from the shelve, 39% of Romanian in the urban environment declare that they choose the food products based on the price, 30% of them declare that they choose the products based on the label (just 20% of the young people with the age between 18 and 29 declare that they are looking at the label), 14% of the consumers declare that they take into account the aspect of the product and 7% choose based on the reputation of the brand, according to a study made by iSense Solutions.
Events
Over 6000 companies have been awaited to participate at the 10 years anniversary edition, GoTech World 2021, the biggest business event from the IT&Digital domain in the Central and Eastern Europe, that took place this year on 10th and 11th of November, on the platform MyConnector.ro. At the event have been 130 international and local speakers. These are the conclusions of the GoTech World 2021 edition.
The eCommerce Awards Gala reached the 16th edition and, like every year, awarded the excellence in local e-commerce.
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