Romanian Grocery Retail – The most important news from February 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in February 2020, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

On 23-25 of September 2020, will take place the expo & conference event EXPO SHOP 2020, the third edition of the only exhibition in Romania dedicated to retail services, a B2B event organised by Euroexpo and Romexpo in partnership with retail-FMCG.ro.

romanian grocery retail

Retail

491.018 euro, 164 financed projects, 57.234 lives changed – these are the main results after the first edition of Start ONG, the most friendly financing program dedicated to little NGOs, launched in March 2019 by Kaufland Romania and implemented by Act for Tomorrow Association. The retailer launched the personalized promotions, available through the digital Kaufland Card, in the mobile app Kaufland – Oferte si Noutati.

Starting with 1st of March 2020, the smallest gross income offered by Lidl Romania will have a monthly average of 4.000 lei gross, meaning about 2.500 lei net. As a measure for reducing the plastic consumption, the retailer introduced in all its stores in the country the reusable bags for weighing and transporting the fruits and vegetables in Lidl Market.

Carrefour Romania launched the second edition of the program Growing Romania BIO, the most extensive initiative of supporting romanian farmers who want to do ecologic agriculture.

The LEGO Certificate stores, in partnership with United Way Romania Foundation, started the program „Pieces for Smiles” the first program of of donation of LEGO pieces in Romania, through which proposes to bring the joy of the game in the life of the children from vulnerable environments.

Special articles of the month

The omnichannel business model, the opening of two hypermarkets and the expansion of the Supeco network, the launch of a new Carrefour proximity concept store, the continuation of digitization, the increase of the national coverage with the BRINGO and Gurmandio services are the most important achievements of the Carrefour Romania retailer, in 2019. About these but also about the plans of the retailer in 2020, in the following material, made for the publication of retail-FMCG.ro with Cătălin Samara, Executive Board Member of Carrefour Romania COO hypermarkets, supermarkets, convenience and Supeco stores.

Romanians continued shopping in 2019, with local retail sales reaching a new record. With a significant procent of the shopping budgets directed to grocery retail channels, two formats were highlighted, by increasing sales, well above average: convenience stores, with sales increasing 19% in 2019 vs. 2018 and discount stores, with sales up 13% in 2019 vs. 2018, according to an analysis by Euromonitor International, a material whose author is Cosmin Dan, Senior Analyst Euromonitor International.

FMCG

Farmec, the biggest romanian producer of cosmetics, launched the campaign „Take care of nature like you take care of you”, a social responsibility step for recycling the products packages from its own portfolio.

From March 2020, Mihai Voicu took over the position of General Manager of Bergenbier S.A., part of Moldon Coors global company.

Lavazza launched in Romania the newest version of Qualita Oro range, one of its blends of coffee with tradition, through a special event in Bucharest.

The Competition Council announced that it analyzed the transaction through which Givesco group takes over Sam Mills Business Investment Holding, the leader of the corn milling market in Romania.

The Competition Council announced that it authorized the transaction through which the French company Laboratoires de Biologie Végétale Yves Rocher took over the romanian company Sabon Holdings SRL.

Agrocosm Consult, one of the most dynamic company in the seeds market of vegetables and flowers in Romania, Dr. Soil Gmbh, the german company that produces and distributes on the european market the natural products Dr. Soil for plants care, and Online Gardening Solutions, the marketing agency specialized in gardening domain, launched the gardening brand Micul Gradinar.

Smart Dring & Food brought on the Romania’s market the new vitamins and minerals water BRAINIA.

Services

TPS Engage, the technology start-up for Out of Home digital advertisement, launched by Matei Psatta and Bogdan Savonea, recently signed a contract with Carrefour Romania, partnership that consists in integration of over 700 screens in Carrefour’s stores in Romania in TPS Engage system.

Tassid, the company from Sibiu that provides cleaning and disinfection services to shopping trolleys and baskets in retail, through an automated, independent and mobile equipment, has purposed for this year to provide these specialized services for a third of the actual total of 3600 stores of the retail industry in Romania.

Hidden Process, a company that offers cyber-security services for online stores, proposed to do the security evaluations accessible for all SMEs that activates in e-commerce, through advanced and optimized services, that improve and maintain the security of web platforms.

Analysis

In 2019, the retail fiscal value volume in Romania registered a growth with 7,2%, comparatively with 2018, according to the data published by National Statistics Institute.

In January 2020, in grocery retail in Romania were opened 24 stores, in this account entering just the stores opened and officially released by the retailers.

The marketing, media and communications specialists have met in the Ethic Committee of the competition Voted The Product of The Year, for the validation of the products and categories signed up in the 2020 edition.

Studies

According to ARMO estimations (The Romanian Association of Online Stores), the e-commerce sector in Romania exceeded the threshold of 4,3 billions euro in 2019, with 20-22% more than in 2018 when the value of e-commerce was estimated at almost 3,6 billions euro.

Through the year 2019, the home shopping for FMCG products have registered in Romania a modest growth of 2,2%.

Events

Until 12th of March, the professionals from retail & FMCG market in Romania can support their favorite business partners giving them their vote at Progresiv Awards.

Superbrands Romania celebrated 15 years of activity in evaluation and promotion of branding culture, through Superbrands Gala, the reference event that awards the brands with Superbrand status in the local market.

Romanian Grocery Retail

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