Romanian Grocery Retail – The most important news from November 2019

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in November 2019, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.


Carrefour opened at Zalau the 36th store in hypermarket format in Romania. Also, the retailer will open a new hypermarket in the new commercial center DN 1 Value Center, situated in Balotesti, on Calea Bucuresti, no. 2 Bis, with direct access in DN 1 Bucharest – Ploiesti, on the place of the ex commercial center Prisma. Carrefour Romania opened a new proximity store concept Carrefour Express.

Credit foto: Shutterstock

The Competition Council announced that analysis the transaction through which the retailer Profi Rom Food took over the 18 stores Maya owned by Pram Maya SRL, present in Prahova and Dambovita counties.

Kaufland Romania inaugurated in the new mall Promenada in Sibiu, the first hypermarket of the network situated in a commercial centre.

Lidl facilitated the export for Romanian producers (Lidl suppliers), to Lidl stores in Europe, of over 28 millions euro, with 40% more than in 2017.

Auchan Romania and ALTEX Romania launched a pilot program in which electro-IT zone is transforming in a shop-in-shop concept where ALTEX – leader of romanian market of electro-IT retail brings the best products and services electro-IT for hypermarket clients and for the population in the zone interested in  technology and profile products. After just five weeks from the extension of the collection program of the used food oil in all 33 hypermarkets in the country, Auchan Romania announced the overcome of the total quantity of 10.000 liters of collected food oil, objective set initially for 2020. Also, the retailer opened the supermarket Auchan Bucur Obor, situated in the Bucur Obor commercial center, on Soseaua Colentina no. 2, Bucharest.

dm drogerie markt, the only network of drugstores in Romania, marched, recently, the final of the financial year 2018/19 and enjoyed this time the significant growth of all the performance indicators.

Penny Market extended with two new stores in Sibiu and Roman, the national network reached 246 units. Georgeta Elisei, Team Leader in the HR team of Penny Market took over the place of Dana Popa, responsible of the entire HR department of the company until October 2019.

At over two years distance from the precedent store Selgros in Romania, Selgros Cash & Carry Romania opened a new store in Baia Mare, in a compact format, the cash & carry national network reaching 23 units.


Tuborg Christmas Brew, the only special beer for Christmas in Romania, returned this year on the local market.

The Competition Council announced that it authorized the transaction through which Unilever South Central Europe SA takes over Good People SA, the company that operates FruFru brand.

Absolut continued the series of limited editions launched every year with Absolut Comeback.

This autumn, Danone continued the socio-economic program “A chance for your family” through a new phase, that contains initiatives in environment and sustainable development zone.

Farmec, the biggest cosmetics romanian producers, announced the inauguration of a space dedicated to Gerovital at Sibiu.

Edenia, leader on the frozen food market, proposed to disassemble a series of wrong perceptions about frozen vegetables through a nonconformist education campaign, full of entertainment.

Diageo and PP Distributors launched in Romania the Pocket Scotch for 4 of the most known whisky brands> J&B, Singleton, Johnnie Walker Red Label and Johnnie Walker Black Label.

Starting this autumn, Alina Bucelea is the new Performance Insights Director at Coca-Cola company in Central and Eastern Europe.

Managis Bio, the national importer and distributor of bio products, organised workshops in nutrition and cooking in corporate environment through which aims to promote a healthy lifestyle and follows the growth of the awareness level on the importance of health in performance at the work place.


The eCommerce Awards Gala (GPeC), XIV edition, announced the winners.

In 2019, with 27% more romanians made online shopping with products and services at least one time per month comparatively with 2017 according to the annual study about the e-commerce market “E-commerce on the Romania’s market”.

Cupio, the romanian brand of professional cosmetics, celebrated in November the most awaited event Black Friday with spectacular discounts at all range of products.

The passion for IT, the online sales and the necessity to make things more simple led to the apparition of a new service that entreprenours can activate in e-commerce – easySales.


Deloitte Romania launched, in partnership with, the PartnerSCAN app, that permits companies the evaluation of the business partners in Romania from the point of view of value risk.

The Graphtec company, leader of the customized production of commercial furniture and signage in Romania, proposed some innovative solutions for the future of furniture in retail.

The company from Sibiu, Tassid, one of the important suppliers of professional services of cleaning, proposed to the retail industry an automated, independent and mobile equipment, specialized in cleaning and disinfection of the trolleys and shopping baskets, projected and fabricated after a private technology.

Syscom Digital registered a constant growth on the digital marketing market, the projects developed raised constantly, the occasionally clients transformed in traditional clients, and the agency became in the last years a landmark in innovation, know-how and implementation of the events and campaigns.


In October 2019, in grocery retail in Romania were opened 42 stores, in this account entering just the stores opened and officially released by the retailers.

In grocery retail in Romania, the retailers Carrefour, Auchan, Metro Cash & Carry, Selgros and dm (drogerie markt) had campaigns for Black Friday.


In a global premiere, one store opened its gates exclusive for a business event with a unique concept: Biz Days, Diverta Evenings, the first business festival between books.

Or’A Chocolatist was the only team of artisan chocolatiers in Romania participant at Salon du Chocolat 2019 from Paris, the biggest european event dedicated to chocolate industry.

Toneli, the leader on the market of eggs for consume in Romania, participated this autumn at Anuga Koln 2019, one of the biggest international fairs dedicated to food industry in the world and at Indagra Food 2019, the autochthonous fair for food industry.

Pack Show 2019, the only packaging exhibition in Romania, that took place between 30th of October and 3rd of November at Romexpo-Bucharest, parallel with Indagra, Indagra Food & Carnexpo and Expo Drink enjoyed a presence of 60.000 romanian and foreign visitors, that demonstrates again that the event is very important not just for Romania, but for the entire region.

The 8th edition of EXPO PLAST, the international exhibition of products, equipment and technologies for the industry of processing of plastic materials, took place between 12 and 15 of November at REDAL EXPO at Sibiu.

The Progresiv Magazine launched this year the 5th edition of Progresiv Awards, with a better mechanism to make easier the signing at the competition.

Romanian Grocery Retail

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