Romanian Grocery Retail – The most important news from July 2019

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in July 2019, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

From 9 to 11th of October 2019, will take place EXPO SHOP 2019, the second edition of the only retail exhibition in Romania dedicated to retail services, a B2B event which will take place in Bucharest.

Registration at the EXPO SHOP – Future Retail Solutions Conference, dedicated to retail services, on October 10, 2019!


retailMega Image continued to innovate and inaugurated a new store format in Bucharest, in Domenii Market, through remodeling the space from Mega Image Domenii 2 store, that was closed to transform at the middle of last year.

Credit foto: Shutterstock

The retailer continued, for the 6th year consecutively, the program „Romanian tastes from the householders”, developed with local producers from south-east zone of the country, that cultivates sustainable, in verified steps, six vegetables of the season that reached directly on the shelves stores, freshly and with authentic taste, like old times: tomatoes, bianca pepper, green salad, cornichon cucumber, kapia pepper and eggplants.

Mega Image also inaugurated a new store concept in Bucharest – Fresh Bazar, a reinterpreted grocery in actual urban style adapted to the need of the consumers and to the quality and freshness standards. Also, Mega Image opened a new store in Iasi.

The innovator product Mobil Nelimitat, from Telekom Romania, permits the clients to subscribe, in average, in less than 5 minutes, through a completely digital experience, with easy steps to go.

The PENNY Market store network has extended with a new unit in Bucharest and one store in Baia Sprie and the network reached 241 stores in Romania.

Between 3 and 16th of July, Auchan organised in all the hypermarkets of the network the 10th edition of Auchan’s Beer Fair with over 250 types and beer labels, romanian and imported, and a large range of complimentary products for serving beer. Auchan Retail Romania opened MyAuchan Obregia proximity store, situated on Al. Obregia Blvd, no. 19A, 4th district, Bucharest. The Competition Council announced the authorisation of the transaction through which the retailer takes over the stores from Petrom stations.

Supeco opened the first supermarket in Satu Mare, a new supermarket format with local products, cheap prices and invincible offers, reaching a network of 16 stores in Romania.

Starting the biggest festival from the beach, NEVERSEA, Kaufland announced the inedited experiences that were prepared for the fun lovers. The retailer was named „The most sustainable company in Romania” after publishing the results of the only and of the most complex study that analysis the level of implication of the companies in the sustainability and by the economical, environmental and social point of view.

Lidl opened the second store in Buzau, one store in Gura Humorului and a store in Braila, the national network reaching 255 unitsFor every PET brought to Royal Bank of Plastic – stations collective selection beside Royal Market and Eco Stage, Lidl donated 1 leu for renovating the Banffy castle. The retailer and Mullen constructed Lidl’s House, the place where the visitors rediscover the diversity and the history of the Romanian gastronomy, find out about the forgotten traditions and learn about local crafts.

Carrefour Romania launched “Put price on plastic”, a program of circular economy addressed to the reducing of the quantity of plastic packages and introducing plastic in a responsibility circuit, by reduction, reusing and recycling.


UNITED ROMANIAN BREWERIES BEREPROD (URBB) extended its special beer portfolio Timeless Collection with the beer Weihenstephaner Vitus. The producer launched on the local market the brand of romanian beer Bucur, a positioned beer in the premium segment.

Coca-Cola HBC, the leader in the beverage industry in Romania, is the most wanted employer in FMCG industry, for the fifth year consecutively and one of the most appreciated employers in Romania, according to the edition of this year’s Top of the Most Wanted Employers, realised by the Catalyst Solutions. The producer intentions to launch Costa Coffee in at least 10 of 28 markets where is present, including Romania, Bulgaria, Greece, Hungary, Poland, Russia and Switzerland.

Caroli Foods Group, leader on the market of packed meat meals in Romania, named Roxana Manolescu as General Manager of the company.

Starting with the 1st of November 2019, Aquila Part Prod Com SRL becomes the exclusive distributor of Lavazza in Romania to commerce canals and food services.

Cramele Recas SA, the most important company from Cramele Recas group, exceeded 38 millions euro (180,981,438 lei) market share in 2018 and became leader on the wine market in Romania.

Olympus, one of the biggest dairy products producers in Romania, continued its commitments in environment domain and in using efficient energetic technologies and is investing 4 millions euro in a biogas production station.

In 2018, due to the raising of ecological Napolact Bio and other innovations, FrieslandCampina Romania had a record year, registering a market share of 416.8 millions RON, raising with 8% than last year.

URSUS continued this year to be the official beer of the legendary fun at the biggest music festival in Romania, UNTOLD.


Bringo became the application for personalised shopping with the biggest coverage area in Romania, being available in 23 cities and in the surrounding areas.

Cupio was named the most sold brand of products for manicure in Romania, according to Market Vector company, that analysed the sales in 2018 in the stores from the commercial centres in Romania.

Deodorants, shower gels and shampoos are the most bought products by the romanians in the summer, according to, a hard discount online retailer and one of the most direct importers of quality original products and at cheap prices in Romania.


In the context of digital payments that gain ground and in the context of the new EU law through which the online transactions should include the authentication with two factors, the Mastercard Digitalization Survey 2019, recently launched by Mastercard, reveals the customers need for an increased security of digital transactions and the trust in these.

Beside the Trassir integrated solution, one of the most performing management software platforms and video analysis for Smart Retail, the company AZITREND purposes more solutions based on AI, applied with success worldwide and locally in this domain.

2018 was one of the best years of online ads in Romania, registering a raise of 22% than last year and a value of 271,8 mil lei, exceeding for the first time the sum of 50 mil euro (aprox. 57 mil. euro) according to the ROADS study.


In June 2019, in grocery retail in Romania were opened 27 stores, in this account entering just the stores opened and officially released by the retailers.

Neticle company analysed what people think about Romanian beers in online.

The rise of inflation, the prospects of the national currency depreciation and the extension of the financial blocking are the most important alarming signals drawn by the businessmen questioned by Frames consultation company, in the “Barometer of the state of economy” edition – July 2019.


Under the motto ”From emotions to experience: retail of the future”, retailArena 2019 event, that will take place on 23-24th of October 2019 purposes to bring in the public’s attention innovative ideas for future commerce, practical applications of marketing strategies and sales of important companies in the domain and analysis the advantages of the businesses in traditional retail vs. e-commerce, through an amazing lineup of speakers, presentations and exclusive studies, and workshops with hands on information.

EXPO SHOP 2019 announced the first exibitors of the event.

91 online stores expressed their intention to participate to GPeC 2019 Competition and 77 of them were accepted in the contest, respecting integrally the preselection criteria and the regulation of the contest.

Romanian Grocery Retail

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