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Romanian Grocery Retail – The most important news from June 2020

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market and FMCG industry, in June 2020, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.

Retail magazineRetail

Lidl continued the investment in Romania by opening its first store in Domnesti, Ilfov district, a store in Timisoara and one in Bucharest.

Credit foto: Shutterstock

The retailer launched a new image campaign „In family, we always make room”, signed by Mullen. The retailer continued to support training of future professionals in retail and to prepare highschool students for the merchant – seller job, through the program Book and Job School.

Kaufland Romania, leader on the local retail market, is the fourth company in the country according to the market share, that reached din 2019 almost 11,87 billion lei, but also is one of the biggest employers in the private sector, with over 12.500 employees.

Mega Mall became the first commercial center in Romania that got COVID-19 Conformity Certificate.

Penny Market announced the financial results for 2019 fiscal year, when it registered a market share of 3,96 billion lei, raising with 15% than last fiscal year. The stores network PENNY extended with a new unit in Craiova, Dolj district, on 24th of June 2020.

Mega Image, along with the Center of Blood Transfusion Bucharest, continued the involvement in supporting an extremely important cause in this moment in Romania: the acute need for transfusions.

NEPI Rockcastle, the main investor and developer in commercial properties in Central and Eastern Europe, announced the safety resuming of shopping experience in the 19 commercial centers in Romania and started #safetyshopping from 15th of June 2020.

The people from Bucharest can order online products from Auchan through the delivery platform Lola Market.

The people from Targu Mures can do everyday shopping in safety at the first hypermarket Carrefour in the district, opened in Shopping City Targu Mures, on Bd. 1 Decembrie 1918, no. 242.

FMCG

Granini encourages a healthy lifestyle by launching a new product.

The Romanian start-up First Printex Solutions launched the first reusable textile masks with single use protection filter, under the brand Mascuta Vesela, products dedicated to the entire family, internationally certified OEKO-TEX Standars 100.

Bergenbier S.A., part of Molson Coors Beverage Company, launched the first Local Sustainability Report of the company, that details their activity in 2029, watching the global objectives Our Beer Print 2025 to contribute to the people, environment and communities protection.

URSUS launched URSUS Pale Ale Panda and, with it, introduced on the market the special beers range – URSUS Specialties – with a new creative concept.

BioEF, Romanian company with tradition on the pharmaceutical market, launched in premier on diary market in Romania two new products, yogurts from Vitalact range with melatonin and bovine colostrum, the first functional food products on the profile market, that have direct advantages for health, in addition to the nutritive effects of every yogurt.

Enigma Trading 2000, one of the main players on the housekeeping products market in Romania and one of the top providers from this category for private labels in retail, registered raising incomes of 24% in 2019, versus 2018, and in the first trimester of 2020 the company registered a raise in sales of 44% than the same period of last year.

What were the main challenges of Agrocosm Consult, one of the most dynamic companies in seeds market for vegetables and flowers in Romania and a 100% Romanian business, in social and economic context that has changed profoundly in the last months.

Coca-Cola HBC Romania, leader in the local industry of beverages, brought on the Romanian market Costa Coffee brand, in a varied range of premium types that completes the company portfolio and the vision to be a 24/7 partener for drinks.

Along with launching the campaign Add #orange to your world, in April, Mirinda Romania proposed to add a color to a world that seemed to be gray, offering consumers a series of occasions to find the fun in life, from their home.

Nestlé company, one of the most important players from food and beverages industry in the entire world, announced its local plans on short and medium term regarding involvement in communities development in Romania, in an online conference.

Farmec, the biggest Romanian cosmetics producer, continued investment in its own national stores network and opened a new brand store in Targu Mures.

NIVEA launched FRESH BLENDS shower gels with 90% ingredients naturally derived.

Pro Integrator, local producer of professional disinfectants for sanitary units, HoReCa, Facility Management or food industry, under the brand Klintensiv, but also producer of products for household consumers, under the brand Davera, continued the extension process in retail.

Toneli, leader on the market of consumer eggs in Romania, relaunched Toneli Kids, the special product created for children, an improved product, also in the point of view of the design of the package and that became free range.

Salconserv Food company, owned by the businessmen Raul Ciurtin and Eberhart Raducanu, invested three millions euro in Verdino brand.

Food service

foodpanda,the biggest platform of food ordering in Romania, reacted quickly at the new context in which Uber Eats platform stopped the operations on the local market. foodpanda announced the extension at national level of the partnership with cora Romania.

The meals from Hard Rock Cafe menu can be enjoyed not only on the terrace, but also at home and at work, in premiere, through the home delivery service Tazz by eMAG.

KFC Romania launched in a completely new way the new series #pebune – The CROPPERS, the fourth own brand production from the concept platform Social Entertainment Channel.

Premier Restaurants Romania, the the operator of the McDonald’s restaurants network in Romania, opened the 85th restaurant in Bucharest, at Progresul Market. Daniel Boaje, General Manager of the company Premier Restaurants Romania, left the company management after nine years from taking this position and over 20 years in which was part of the team.

Mega Image completed the shopping experience in Concept Store Baneasa with new zones: coffee shop Manufaktura, integrated in Casual Bistro, with  specialty coffee served to-go and a zone with a selection of pralines and Venchi chocolate.

Cinar Food Production, one of the main local producers of precooked products – Shaorma of Romania and the main provider of roasted shaorma (Döner Kebab) in the HoReCa and Food Service districts, extended the distribution to retail, where it introduced the range of ready-meal products under the brand Cinar.

E-commerce

On 9th of June 2020 took place the online expo-conference Retail and e-Commerce in a new impactful era, an event that is part of Virtualized series, the first concept of online expo-conferences in Romania organised on its own software platform, launched by UNIVERSUM.

eMAG launched eMAG Genius, a premium service through which members can do unlimited shopping with quick and free delivery and other exclusive benefits. eMAG made an important move in sales channels diversification abroad and opened its first showroom outside Romania, in Hungary.

From 9th of June 2020, Bringo brought the personalized online shopping experience in 5 new cities and reached a network of 29 cities in all the country. Bringo launched the click&collect service, that allows clients to pick up shopping from a Carrefour store, without walking through the districts. From 25th of June 2020, Bringo became available in 6 new cities: Resita, Giurgiu, Oltenita, Deva, Campulung and Targu Mures.

On the background of the crisis generated by COVID-19 and by isolation period, the online retail sales of physical products registered significant increases, and at the final of 2020 will be with 28% bigger than in 2019.

How the retailer Carrefour adapted to all the unexpected changes appeared in the last three months, how it adapted at the new necessities of clients, the omnichannel model, that showed more than ever the efficiency and utility and what lessons are to be learned in this tumultuous period, are some of the themes that we covered in the interview for retail-FMCG.ro with Catalin Samara, Executive Board Member Carrefour Romania – COO hypermarkets, supermarkets, convenience and Supeco stores, in the online expo-conference Virtualized: Retail and e-Commerce in a new impactful era, from 9th of June 2020.

Three famous wineries – Oprisor, Serve and Vinarte – competitors for over 20 years on the wine market – get along in the campaign „Three for wine, wine for all” and launched the common platform treipentruvin.ro.

Glovo, the app that delivers anything in your town, launched Glovo Prime, a new service that offers users unlimited deliveries, based on a monthly pass of just 29,99 lei, available in all 29 cities in the country in which the company operates.

Services

Infinite IT Solutions, the B2B specialized software provider for all dimensions businesses, purposed the companies from retail & FMCG the Infinite Paperless solution, which involves invoicing archiving and data exchange in electronic format through EDI type platfom.

ESSA, one of the main players on the market of logistics and management services POSM in the country, registered an increase of the market share of 6% in the first trimester of this year than the same period of last year, from 3,1 millions euro, to 3,3 millions euro.

To help local producers of vegetables and fruits to face the crisis generated by the isolation months, by closing markets and by circulation restrictions, BASF Agricultural Solutions Romania and Outbox developed an extensive supporting campaign, through which they offered solutions for the immediate problem – perishable goods that could have been wasted, and for the long term – through an educational component, for online promoting and sales.

Analysis

In May 2020, in grocery retail in Romania were opened 42 stores, in this account entering just the stores opened and officially released by the retailers.

Studies

After a period of time with a high level of anger (60% in April 2020), decreasing the incidence of this condition, beside the energy/optimism condition, is natural, according to a study realized by Reveal Marketing Research.

Fear, uncertainty, stress and social closure – these are the words used by the consumers to describe the general state in which they have been at the starting of pandemic of coronavirus, according to a quality study iSense Solutions, made in the online community iSense Modern Consumers, from March to June 2020, with 50 people with the age between 18 and 55 years old, from urban environment.

At the level of the entire media market in Romania, Media Fact Book analysis estimates a decrease of 16,5% in 2020 versus 2019, until the financial threshold zone of 401 millions euro.

Romanian Grocery Retail

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