Romanian Grocery Retail – The most important news from May 2018

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in May 2018, provided by the, the most read B2B online publication in Romania from retail & FMCG niche.

grocery retailFrom 16 to 19 of May 2018, took place the first edition of EXPO SHOP – Future Retail Solutions, the first romanian exhibition dedicated to retail industry, a B2B event organized by Euroexpo and Romexpo, in partnership with Conclusions after the Conference EXPO SHOP.

Credit foto: Shutterstock

EXPO SHOP – Future Retail Solutions, the first retail event in Romania, has brought many premieres, including three exclusive releases: Carrefour Romania launched the unique portal (including the new Marketplace platform), NETOPIA mobilePay launched Biometric Payment, a new fingerprint payment solution, and eMAG Marketplace announced the launch of Sales Support for platform partners.


Lidl launched the “Learn from Everything Simple” campaign that marked two digital premieres and had a central spot in which the narrative was narrated by INNA and Denis Roabeş, the band’s soloist The Motans. Also, in 2018, Lidl continues to be actively involved in solving the problems of the communities in which it is present, through the “Together with Lidl for a Better Future” program. More, Lidl Romania launched, under the motto Responsible for us, its first Global Reporting Initiative Sustainability Report, developed according to the latest international non-financial reporting standards.

Lidl continued to invest in Romania and opened three stores in Tunari, Galaţi and Hunedoara, on May 31, reaching 224 units.

In 2018, Romania will be the second market by size for Kaufland, according to IGD. Also, Kaufland launched a new range of personal care products, that promotes the uniqueness and beauty of human traits. More, Kaufland is the third strongest company in the romanian economy, with a turnover of 10.09 billion lei, steadily increasing from year to year, and remains the leader of the retail market in Romania.

Carrefour Romania made a rebranding of the online store, the old site being transformed into, the new Supermarket Online, which is a single platform for both the official website and for the online store. Also, the retailer opened the second Carrefour Market in Bistrita, Moldova, reaching 236 supermarkets at the network level.


Farmec, the main beauty products romanian producer, had great financial results on the Gerovital H3 Derma+ Premium Care range.

“You Cool and Rejuvenate!” is one of the most extensive reforestation projects with volunteers from Romania, organized by Bergenbier with the support of the EcoAssist Association.

The hard procedure for granting the exploitation licenses and the very long time for their approval is a major problem that causes difficulties in the exploitation of the natural mineral water resources, is the conclusion of the investigation carried out by the Competition Council.

Timisoreana, the most beloved beer by Romanian consumers, celebrated 300 years of tradition in beer making, starting in 1718, when the first brewery was established on the territory of Romania, at the order of the Prince of Savoya.

Coca-Cola launched Cappy +, a new range of premium non-carbonated beverages with fruit and vegetable juices enriched with vitamins and minerals on the Romanian market.

On the International Family Day, Nestlé announced the global initiative “Nestlé for Healthier Children”, which includes efforts to improve and innovate products to reduce the amount of sugars, saturated salt and fats, while promoting a balanced diet and healthy life.

PepsiCo launched the second edition of the incubator program Nutrition Greenhouse, an initiative developed to discover and grow the revolutionary brands in the food and beverage industry.

In Romania, the food for animals is sold at almost 400 million euros annually, equivalent to 200,000 tons, 90% of which is the food for dogs and cats cumulated, according to, the oldest specialized online store for food for animals and animal care products, from Romania.

Ursus Breweries launched Asahi Super Dry, number one Japanese beer in the world and the number one beer in Japan, a fine and refreshing beer. Also, Ursus launched Ursus Cooler Red Orange, a mix of beer without alcohol and lemonade with red orange juice.

Between May 17 and 20, 2018, Almdudler Caravan was present at Scall Festival organized by Chef Cătălin Scărlătescu at Ovidiu Square in Constanţa.

Managis Bio, the importer of organic food products for adults and children, organic dietetic food without additives and gluten-free bio-products, has made a rebranding consisting of a new visual identity that expresses better the vision of the company.

Agricover Holding, the main player in Romanian agribusiness, reported revenues of 1.43 billion lei obtained from the sale of specialized products and services, including the financing of farmers, carried out through the subsidiaries Agricover SA and Agricover Credit IFN.

Kerry, the world leader in food and beverage ingredients, is the provider of solutions for optimizing your taste and nutritional profile with multiple applications in various categories of products such as bakery, sweets, dairy, meat, seafood, snacks and drinks. Also, on May, 23, Kerry organized, in Bucharest, a seminar titled “Meeting consumer demand for better bakery in a changing regulatory environment

Danone launched ”Take a look. Get the experience” promotional campaign , a pilot project developed in Mega Image supermarkets in Bucharest, which offers customers VR experiences directly in stores.

The Competition Council authorized the transaction between The Alexandrion Holdings Limited and Halewood.


Mastercard, a global payment technology company and the official sponsor of the UEFA Champions League, celebrated the power of football with starting something invaluable for people, families and communities and launched the campaign Soccer can start something invaluable. Also, Mastercard supported the extension of the cash-back law for wholesalers and service providers and appreciated the dialogue with the authorities and their interest in combating the gray economy. More, Mastercard and Mega Image launched a new campaign to encourage electronic payments among consumers in Romania. As an official sponsor of the UEFA Champions League, Mastercard had made a study on the impact that goals celebration has on the performance of teams in the field.

In almost 6 out of 10 companies (59%), there is not enough knowledge and expertise available for managers to evaluate and develop a digital business model, according to the study “The Barometer of Digitization 2018” made by Valoria in collaboration with

ROCA, the first investment and management platform for Romanian companies, took over the shares of Frigotehnica S.A., a national leader in the commercial and industrial cold industry and with European recognition in the refrigeration solutions market.

With over 15 years of experience in telematics and software development, Briliant Technologies has created FleetMaster, a complete TMS (Transport Management System) and FMS (Fleet Management System) solution that covers the entire range of operations: Automatic Optimization and Planning Routes, Fleet Management, Business Intelligence and Advanced Telematics.

PayPoint plc, the main payment operator in the United Kingdom of Great Britain and Northern Ireland, reported for Romania growing results for the financial year 2017-2018.


The volume of retail value in Romania grown in March 2018 with 15,5% compared to February 2018, according to INS.

In the first quarter of 2018, the FMCG market in Romania registered a 13% increase over the same period last year, according to a GfK study. Modern commerce remained at 62% of total commerce. Also, GfK conducted a European Retail Stage Analysis study, including the latest developments and forecasts for 2018 and provided a forecast for retail sales in 2018.


Best Marketing, the Biz Conference addressed to marketing people, took place on May 23 at ARCUB and reached this year’s 7th edition, aiming to be a manifesto for more courage in Romanian advertising.

The largest packaging exhibition in Romania – Pack Expo 2018, which took place from May 16th to May 1918 at Romexpo-Bucharest, had a large number of industry specialists from the first day. Also, at PACK EXPO, Southeast European Packaging Exhibition, IOANA BOGDAN was named the winner of the largest ready-made Romanian meal contest – YOUNG CHEF by Angst & ULMA. More, Pack Expo 2018, the largest packaging exhibition in Southeast Europe, held from 16 to 19 May 2018, hosted productive business meetings, partnership offers and information-focused discussions technical and quality.

At EXPO SHOP – Future Retail Solutions, the first retail exhibition in Romania, Syscom Digital, an agency specialized in consumer interaction, offered a technological show featuring cutting-edge innovation and logistics.

On May 19, the fans of outdoor sports had the opportunity to participate in the 26th edition of the Crossroads of the Bucharest University of the Cora Lujerului Challenge.

For unique and premium content in Romanian please visit HERE the Premium Section.

For advertising click here.

Lasă un răspuns

Adresa ta de email nu va fi publicată. Câmpurile obligatorii sunt marcate cu *