Romanian Grocery Retail – The most important news from November 2017

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in November 2017, provided by the, the most popular B2B online publication in Romania.


PREMIUM: Google Consumer Barometer presented a study that reflects the romanian interest for e-commerce and the use of tehnology.

Credit foto: Shutterstock

When the e-commerce represents almost one tenth of 28 trillion dollars of the global retail market, the e-commerce is growing so fast so it influences the growth of the retail market, shows a study from Nielsen.

In November 2017, the FMCG retailers from Romania opened a total number of 45 stores, compared to 25 units opened in october 2017. Retailers like PROFI (680 stores in total) and Carrefour (308 units in total) opened stores in November, in supermarket format.

PROFI, the retailer owned by private equity fund managed by Mid Europa Partners, has expanded the national network to 680 stores and remains the retailer with the most units but also the one with the largest expansion in Romania, present in 365 localities. The retailer managed to open a total of 32 stores in Romania only in November.

Carrefour opened in November 4 new stores, Markets in Slatina, Valea Calugareasca and Arad and a Supeco in Bals, reaching a total of 308 units. Also, Carrefour will open on 7 of december a new store in Shopping City Ramnicu valcea. Carrefour had 50% discount all November for Black Friday campaign. More, Carrefour launches a new employer brand campaign, “Carrefour World”, which aims to show what it means to work for one of the largest and most attractive employers in Romanian and European retail.

Lidl opened in November a new store in Voluntari and relocates a store in Valenii de Munte, reaching a total of 214 units. Also, Lidl continues the expansion process in Romania by building a new logistics center at Roman, in line with the latest sustainability standards.

Auchan Retail Romania, in partnership with OMV Petrom, opened in November 4 new stores MyAuchan, in Bucharest, the gas stations PETROM Ferentari, PETROM, Miraj, PETROM Floreasca and PETROM Nicolae Grigorescu, reaching a total of 8 units

Auchan is committed to retaining intact the salary interests of its 10,000 employees following the approval of the new provisions to amend the Fiscal Code, which will enter into force on 1 January 2018.

Kaufland opened in November a new store in Cluj-Napoca within a real estate complex, reaching a total of 116 units. Also, Kaufland Romania took over employer’s contributions to the employee’s gross salary as a result of legislative changes starting January 1, 2018, and each employee will have a higher net salary of 1.5% on average.

Kaufland Romania inaugurated the first national 100% Romanian pork program in partnership with the “My Country” Agricultural Cooperative and with the support of the Agriculture, Forestry and Agriculture and Rural Development Commission. Also, Kaufland launched its new own brand exclusively made in Romania, K-Vreau de Romania, across the nationwide store network.

Penny Market opened in November 3 new stores in Viseul de Sus, Videle and Floresti, reaching a total of 214 units.

La Doi Pasi, the franchise store network owned by METRO Cash&Carry Romania, has a new positioning strategy and a new logo design and brand message, that will value the attributes of the store network.

Bucharest attracted 20 new retailers from all around the world in the main commercial centers from the city and occupies, among with Prague, the first position in the regional top looking to atract new investements, according to a CBRE analize.

The retail group Ahold Delhaize mentioned again Romania in the third quarter raport with strong perfomances in sales growth.

The final of the 9th edition of the “Chef Arena” will be held in Bucharest, on November 18, 2017, in the Selgros pavilion, the C6 sector, at the RomHotel fair at Romexpo.

METRO Cash & Carry Romania opens the Winter Holidays season with the Miracle of Your Business, a special project on the French Street in Bucharest, the official opening being marked by an event on November 17, 2017.

On September 30, the financial year 2016-2017 ended for dm drogerie markt Romania with a further increase of the gross annual turnover by 18% higher than in the previous year.

Mega Image announced the launch of its own online supermarket, a move expected after the tests made with the recent launch of the new website


Tuborg launched the limited edition Tuborg Christmas Brew, the only special beer for the holidays in Romania that is available 10 weeks.

Toneli, the most known brand in Romania on the eggs market, invested 700.000 euros in Gaesti farm, Dambovita County, to launch La curte product – Free Range.

Just 4 of 10 romanians take dinner with their families, just as often as they want, according to a recent study from Delikat about romanian dinner.

The Bel Group, the world leader in the sliced cheese segment, has launched on the Romanian market the melted cheese with 0 (zero) Es.

Absolut Vodka launched a new limited edition with an interactive design, Absolut UNCOVER on the cobalt blue color that takes the form of a detachable packaging.

Farmec, the largest Romanian cosmetics manufacturer, continues its expansion in Moldova and inaugurates Gerovital’s first store in Galati, strategically covering the entire eastern region of the country, and the network reaches 12 units. Also, Farmec extends the Gerovital brand record with a new distinction – “The Coolest Cosmetics Brand of 2017”, obtained in the Forbes 100 COOL Brands Gala, thanks to the innovation and performance of the brand that revolutionized the market local cosmetics.

According to the annual study by Havas Media, there is a similar level of fruit juice consumption and an increase in the level of consumption of vegetable juices and mousses.

Vascar, one of the leading meat and canned meat producers in Romania, announces an 8% increase in sales in the third quarter of this year, compared with the same period of 2016.

United Romanian Breweries Bereprod (URBB) established a new record of national production activity in 2017, exceeding the threshold of 2 million hectoliters produced between January and November, representing a 10% increase compared to last year’s level. United Romanian Breweries Bereprod (URBB) has launched DraughtMaster on the Romanian market, an innovative beer and glass beer service.

Alexandrion Group, the leader of the spirits market in Romania, announces the launch of the “Single Malt Society” and the online platform, which targets both single malt passionate enthusiasts and those who are only now discovering the elite category of whiskey.

Maresi Milk, the most popular coffee bean in Austria, available on the Romanian market since 2009 through Maresi, is one of the most beloved and most appreciated beverages, both for taste and appearance and shape.

Granini, the uncarbonated juice brand in the United Romanian Breweries Bereprod portfolio (URBB), launches three juices in the limited edition for the cold season.

Coca-Cola Romania announced the new strategic positioning of the company – “A company for all” – through which the company reaffirms its commitment to offer its consumers options for every lifestyle and moment of consumption, from carbonated beverages to juices and mineral water in a variety of packs.

The Smithfield Group, a world leader in the pig breeding and pork processing industry, received  the approval from the Competition Council to take over meat processors Elit SRL and Vericom 2001 SRL.

Sigillum Moldaviae is the new wine brand launched this month by VINCON ROMANIA, one of the largest wine producers in Romania.


Almost half of the consumers globally declares that when they read the labels about what products contain want to see how much sugar they have and if they are without genetically modified ingredients, according to GfK study.

The consumers from small communities are almost as informed as the ones from big communities and use the same channels, according to the first ethnographic study made by Golin in partnership with iSense Solutions.

Food boutiques, neighborhood shops, and shopping centers have come to represent most of the open business between 2013 and 2017, according to a KeysFin analysis.

In the business environment there are islands that are distinguished by the implementation of digitization solutions, as shown by the Barometer of Digitization in Romanian companies, conducted by consultancy Valoria in partnership with

Rural Romania, with over 10 thousand villages and 9 million inhabitants, has an underdeveloped potential, so 68% of the active population has decent earnings, covering its monthly needs and some additional expenses, according to a a study by Nielsen.


ROPECO, the leading local provider of cash-handling solutions and equipment, develops and promotes on the Romanian market self-service solutions dedicated to the retail sector, some of them made in-house.


On 25 and 26 of October, at Sheraton Hotel in Bucharest, have been a new edition of the retailArena REthink Retail confference, one of the most important events dedicated to modern commerce and e-commerce in this year. Retail-FMCG magazine was media partener of the event.

Last week was the 16th edition of the Biz Days, which brought together over 1,000 professionals from five key business areas such as Entrepreneurship, Innovation, Management, CSR and Media & Marketing for five days. The magazine is the permanent media partner of the event.

The volume of retail value in Romania grown in September 2017 with 13,7% compared to September 2016, according to INS.

The volume of retail trade in Romania increased with 14% in September 2017, compared with September 2016, being the highest increase in European Union, according to Eurostat report.

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