Romanian FMCG Retail – For all our readers abroad, these are the most important news from Romanian FMCG Retail Market and FMCG industry, in October 2021, provided by retail-FMCG.ro, the most read B2B publication in online, in Romania, from retail & FMCG niche.
Retail – Profi
Profi, the retailer that owns the network with the biggest national coverage and owns most stores in Romania, opened in September 2021 a number of 17 stores and in October 2021 opened a number of 17 stores.
The Partner Shops Profi are extending quickly, and in the present there are successfully functioning 600 units.
Retail – Selgros
Selgros Cash & Carry is the first retailer that became affiliated member of The Employers’ Organization of Hotels and Restaurants in Romania (HORA), affiliation that continues the partnership strategy of HoReCa sector of the company.
Selgros Cash & Carry donated over 2000 menus cooked by known chefs to people and families that are in difficulty from Brasov, transformig the edition of this year of the competition Chefs Arena in a project of social responsibility.
Retail – Lidl
Lidl continued the investment in Romania by opening a new store in Sovata, Mures district, on 7th of October, two new stores in Bacau and Dej on 14th of October, and a new store in Domnesti, reaching 314 units.
In October, Lidl Romania celebrated 10 years from entering the local market.
Retail – Auchan
Until 26th of October, all the Auchan stores from all the country celebrated with the occasion of 15 years from the opening of the first hypermarket Auchan in Romania.
Launched in 2020 as the first action under the umbrella #nuepreatarziu, The Program of Personal Sustainability (PSP) offered to the the employees of Auchan Retail Romania the possibility to get involved in different actions of social sustainability and responsibility.
Retail – METRO
For the 6th year consecutively, METRO celebrated the global initiative The Day of Your Business, in the second Tuesday of October, and opened 22 new stores LaDoiPasi.
Retail – cora
cora, the retailer that operates a network of 10 hypermarkets in Romania, uses 80 tons of flour per month to mold, leaven and bake bread in their own bakeries and relies of special assortments, with mayo, wholemeal and different seeds, to answer the requirements of many consumers that look for solution for a balanced lifestyle.
Retail – PENNY
To respect the mission for sustainable development, PENNY discounter implemented a program of increasing the minimum net disposable income for the employees in all the 288 stores and in the three logistic centers in the country.
Retail – Kaufland
Kaufland Moldova opened the third store in Chisinau, on Nicolae Testemitanu street no. 3, that generates 130 jobs.
Retail – other retailers
Cupio, one of the most representative brands on the market of professional cosmetics in Romania, extended the network store at national level.
FMCG
Napolact launched in September a new PET that is friendlier with the environment for the format ”On The Go”, 330 gr, consumed mostly out of home: the pet is now transparent and there have been replaced the labels fabricated from PVC with ones friendlier with the environment made form PET material.
VIWA Vitaminwater, the brand of water with vitamins and minerals distributed in Romania by Best Service Distribution, meets the needs of active persons and of ones that want a healthy lifestyle, as an alternative to the beverages found on the market.
Alina Bulgariu is the new Financial Vice-president of Ursus Breweries.
Bergenbier S.A., part of the Molson Coors Beverage Company, one of the most important companies on the beer market in Romania, joined in September to the global initiative „Our Imprint Month”, a month in which the employees of Molson Coors take part of action of social responsibility.
Simba Invest, one of the biggest and the oldest local distributors of FMCG products, took over the import and distribution for Romania of the portfolio of brands with premium spirits owned by the American-Japanese group Beam Suntory.
Scandia Food, leader on the canning market in Romania, entered in the category of frozen products by acquiring a new state-of-the-art factory in the domain of frozen food production based on meat, situated in Ilfov.
Alpin 57 LUX, one of the biggest producer companies of ice cream and pastry in Romania, part of the International Group Food Union, prepared for the cold season with news in the pastry segment, under the brand Romcherie.
Starting with October, Interbrands Orbico became the most important player on the FMCG distribution market in Romania, after finalizing the fusion of the two companies.
This Autumn, Dorna announced a new engagement assumed on long term, as part of its sustainability strategy – becoming the water that takes care of waters.
Over a half of Romanians prefer red wine, and 40% acquire wine weekly, shows a survey made by Tohani Romania.
Food Service
In 2008, KFC joined World Vision Romania to support the program „I want in the 9th grade”, through which the companies and people propose to combat school dropout – one of the main problems of the Romanian society. KFC opened the 90th restaurant in Romania in Balotesti, Ilfov district.
Bolt – the biggest European platform of mobility – expanded its national network of deliverers, in the context of increasing the requests and of launching Bolt Market.
Everli, the biggest online marketplace of food products in Europe, announced that intentions to expand in Germany and Romania, at the beginning of the year 2022.
Yellow.Menu – cloud restaurant with delivery in Bucharest and Cluj-Napoca – made two new steps in the expansion of the business, developing new services on the B2B segment.
According to the platform of quick orders and deliveries foodpanda Romania, in the top of the most ordered cooked food products in the last year from the users are: burgers, pizza, french fries, soups, shaorma, kebap, crispy strips, pasta, chicken wings and pies.
The first Taco Bell restaurant in Romania was launched in 2017, in Baneasa Shopping City in Bucharest.
With the occasion of National day of Food and of Combating Food Waste, LifeBox, leader on the market of healthy food delivery in Romania, joined the initiatives of combating food waste, a phenomenon that is more accentuated in our country, and offers the consumers some simple tips through which they can contribute to diminish it.
In Romania, McDonald’s have a series of initiatives in the sustainability zone of which: the transition from the classic materials of packaging to the sustainable ones, investments in domains such as renewable energy, LED lighting and energy efficient kitchen equipment, at which it adds that 40% from the ingredients used by McDonald’s are coming from local suppliers. Premier Restaurants Romania, the operator of the network of restaurants McDonald’s in Romania, opened a new restaurant in Ramnicu Valcea. Also the operator will invest 2 millions of euro until the final of the year 2021, for remodeling and introducing the digital system Experience of the Future in many restaurants in the country.
Nespresso opened the first selling point in Timisoara, bringing the universe of the highest quality coffee closer to the coffee lovers from the west of the country.
EcoBioGreen
The Sustainability Embassy in Romania launched the perception study „How do Romanians imagine that will look a sustainable future?”, with the occasion of Sustainability Day in Romania, a symbolic day for analyzing the progress of sustainable development at national level.
E-commerce
The entrepreneurs that relied on online have had the most to gain in the last 18 months, following the changes occurred in the consumers behavior in Romania. Thus, the number of the orders in the period January – September 2021 increased with 54% than the last year, while the value of the orders placed have registered an increase of 76% YOY, showed MerchantPro, the platform that offers Saas solutions for eCommerce.
eMAG Black Friday, the most expected event of shopping of the year, will take place on 12th of November.
eMAG, the biggest online retailer in Romania and in the region, launched Freshful by eMAG, a new online hypermarket with quick delivery of fresh food products accessible from 21st of October 2021, for almost one million households in Bucharest and Ilfov.
The service of quick delivery Carrefour through Bringo is available in two new cities, Cluj-Napoca and Timisoara, clients having the possibility to order through the Bringo app products from the stores Carrefour Market and Market Express from their proximity, with delivery in just 30 minutes and for a reduced price of 9.99 lei lei per order.
People
From October, Robert Jasinski became the new managing director of Danone Romania SRL, a company that produces and distributes fresh dairy products and plant based products, and of Nutricia Romania SRL, a company that manages food products for infants and specialized food products.
Services
Mastercard completed the ”Package for Digitizing your Business” with new solutions for accelerating digital transformation of entrepreneurial businesses and of small and medium enterprises, that realizes the financial operations through Mastercard Business cards emitted by licensed financial institutions of Romania.
Benefito Mobile, the first prepaid mobile card in Romania that is recharging by shopping in the store, represents a new and innovative solution for the retail industry, that functions as a loyalty system.
Kangoopack, a company that offers integrated solutions of packaging, registered in the first semester of the year an organic increase of 60% comparatively with the first half year of 2020.
Spectro:o, leader in developing and suppling solutions of digital display for retail, supports the digitization of the companies in Romanian retail through solution of digital display that personalizes the experience of in-store shopping.
Oveit, the company that launched the concept of Live Stream Shopping in Romania, came with new opportunities for the entrepreneurs from ecommerce and for the companies from retail.
Remarkt introduced recently, in its hypermarkets from Oradea and Arad, the first self-checkout system integrally fabricated in Romania, produced by Magister company.
The company of technology, 2Performant, leader on the affiliated marketing market in Romania, listed on the AeRO market of BVB (2P stock market symbol), announced important increases on the third trimester of this year on many specific business indicators.
The National Research-Development Institute for Food Bioresources (IBA) obtained a finance of 13.898.923 lei from European Union, through the European Fund of Regional Development, through the Operational Program for Competitivity.
Packeta completed the rebranding process of the branches in Romania, Coletaria.ro took over the name Packeta Romania, and estimated in 2021 a volume of over 2.8 millions parcels delivered, double than in 2020.
Sameday, one of the leaders on the local market of courier, announced the inauguration of the easybox locker with the number 2000.
Analysis
In September 2021, in grocery retail in Romania were opened 37 stores, in this account entering just the stores opened and officially released by the retailers.
The market share of the agriculture companies registered a decrease of 3.4%, reaching 44.4 billions of lei in 2020, being with 14.5% bigger than the one in 2016, according to the annual study made by KeysFin „Agriculture Sector in Romania”.
In 2021, the estimations show that over a half of Romanians with access to the Internet will buy something online.
Studies
According to the GPeC estimations along with the main players, the Romanian online commerce will increase this year with almost 15% than in 2020, the whole sector reaching almost 6.5 billions euro generated by online sales, comparatively with 5.6 billions lei as it was registered last year.
Romanian employees who need to work more from home in the last 18 months because of the pandemic Covid-19 want to come back at the office, in the conditions in which more than a half of them associates the return to the office with „returning to normality” and feel the lack of socializing with colleagues, according to the study „Back to the Office” made by Cushman and Wakefield Echinox.
1 of 2 companies develop digitizing projects, and a third of them is in the evaluation stage of the options for digitizing.
Events
On 27th and 28th of October took place retailArena 2021, an event that brought on the stage over 40 speakers from the most known brands from retail & ecommerce.
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