Romanian Grocery Retail – The most important news from October 2018

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in October 2018, provided by, the most read B2B online publication in Romania from retail & FMCG niche.


In the period of 3rd – 23rd of October, Auchan hypermarkets awaited the clients in a celebration atmosphere with lots of surprises, on the occasion of the anniversary of 12 years of presence in Romania.

Credit foto: Shutterstock

After the openeing of InExtenso by Auchan store in the spring this year, the retailer is preparing to enter in 2018 in the Liberty Center with a new supermarket. Also, the retailer launched its first store LillaPois in Romania, in Bucharest.

Carrefour Romania has reached the record of GUINNESS WORLD RECORDS for the „Longest line of pie slices” section, with a pie that measures 2.371,20 meters. Also, the retailer announced that his store from Liberty Center in Bucharest will close and in the same space Auchan Retail Romania will open a new supermarket.

Carrefour continued to increase on the Romanian market, in the third quarter of 2018 and registered 7,6% (4% like-for-like) increase of the sales, the biggest increase on the european markets of the french retailer. More, retailer confirmed the opening of a hypermarket in Roman, in Roman Center Value, and will open on 6th of December a store in Satu Mare, in Shopping City Satu Mare.

Lidl continued the investment in Romania and opened 2 stores in Titu, Dambovita, and Oltenita, Calarasi, the national network reaching 235 units. Also Lidl opened a new store in Oradea and Constanta.

Smart Supermarket

Mega Image Concept Store Barbu Vacarescu is now the most advanced Smart Supermarket in Romania, launched by Mega Image in collaboration with Vodafone Romania.

With the occasion of the third edition of „The Day of Your Business”, organised by METRO CASH AND CARRY on the 9th of October 2018 in all the countries were the company was present, the retailer made a special platform dedicated to entrepreneurs that want to promote their businesses.

REWE Romania continued the expansion plan and opened a new Penny Market store in Stei, Bihor and the national network reached 227 units. Also, the retailer opened a new store in Zarnesti, Brasov,.

With the anniversary of 15 years from the opening of the first hypermarket in Romania, cora Romania launched a mobile application that promises a complex shopping experience, available free in Google Play and App Store.

Kaufland Romania reopened the pop-up restaurant in Bucharest that will stay opened for two months, until 30th of November 2018. Also, the retailer opened a new store in Resita, reaching 120 units. Kaufland Romania and Renovatio Group launched on 25th of October the first hub for fast loading for electric cars in Romania and East Europe.

MOL Romania continued the extension plans on Consumer Services segment, with an accent on the implementation of the Fresh Corner concept, the retail component of the MOL stations.

The company with romanian shareholding Much More Market ES, the first company of cash&carry type from Spain that distributes romanian food products in Spain and Germany and one of the biggest companies of distribution of romanian products in Diaspora, will open a cash&carry store and will enter in the Coviran franchise system, the second biggest retailer in Spain.


Kinder celebrated 50 years of existence in the world and organized an anniversary party on 14th of October.

Unilever announced the appointment in function of Cristian Ungureanu in the position of Financial Manager at Unilever South Central Europe in the place of Jordi Alixandri, starting with 1st of October.

CTP, the biggest developer and administrator on a long term for industrial and logistics premium parks in Romania and in East and Central Europe has delivered a new hall of 8000 sqm in CTPark Cluj II to Ursus Breweries.

Starting with 1st of November, Anca Stefan, Digital and Consumer Intelligence Manager L’Oreal Romania, takes the position of Chief Digital Officer Russia and Kazakhstan of L’Oreal.

The Competition Counsel announced the will subject to public debts the commitments proposed by Unilever South Central Europe SA to eliminate the worries of a competitive nature in the context of taking over the Betty Ice company.

Nordic Food, one of the biggest companies in the distribution domain of premium food in Romania, consolidates its position on the canning fish segment by signing a partnership with Thai Union, one of the world leader in fish and seafood products.

Casa di Peroni came back and is hosted by Roberto’s restaurant, a known and appreciated place for the italian specific and for the atmosphere that takes you to think about Italy.

Mondelez, one of the most important companies in snacking industry, launched on the Romanian market the Halls range of gum.

Napolact in  partnership with ReadyNation Romania launched „The quiet story” campaign, a program that purposes to offer some time quiet for the parents in Romania.

E-commerce, the first online store with elastic prices in Romania, started to register in the marketplace the merchants, producers and distributors that are not tenants of the commercial park Doraly Expo Market. Also, the store now has 45.000 products in various categories, from articles for home, lighting and electrics, sanitary articles, office supplies, DIY, garden products, until sports articles, tools, furniture, and food and drinks. After 25 years of business in the Romanian commerce, Expo Market Doraly, one of the biggest players in the en-gros market in Romania, expands and digitalizes.

Most customers appreciates that the romanian online stores from where they made an acquisition (medium rate 9,42) are pleased with the quality of the delivery (medium rate 9.02) and will recommend to others the online stores from where they have bought (97%), according to „Trustworthy Opinions” system realized by TRUSTED.RO.

The e-commerce continued to develop in an alert rhythm in Romania and will reach 3,6 billion euro in 2018, with an increase of 30% comparatively with 2017, a significant bigger percentage as against european average.


Dunapack Rambox, a local branch of the division Dunapack Packaging, part of the Austrian group of companies Prinzhorn Group, announced the beginning of the construction works for the new factory of packaging of corrugated board from Bolintin-Deal.

DAAS INTERNATIONAL GROUP continued the development and extension policy on other markets, by signing an partnership with Epta SpA, an international group specialized in the commercial refrigeration from Milano, with 5000 employees, 11 factories and 40 sales and service offices, with a market share last year of 88 million euro.

Mastercard, technology company in in the payment global industry, and Carrefour Romania, one of the biggest players of the retail market in the country, launched, in premiere for the food retail, Mastercard- Payment in installments service.

Starting with 1st of November 2018, the entire product and solutions protfolio of Up Romania, one of the main players on the market of issuers of vouchers in Romania, will change it names and images.

According to the monitored data in retail from Nielsen Romania, 60% from the total market of wine is represented by the white wine sales and 30% by the red wine.

82% of consumers believe that cash payment should always be a payment option – details about CashInfinity, the most cost-effective cash management system on the market, a system with remarkable flexibility and opportunities for retailers that fits any store, it does not matter the size, on different business segments and any investment plan.

On 1st of October 2018, the international provider of logistics services ID Logistics reached one year of activity in Romania and celebrated in an informal framework beside employees and partners.


According to the „Evolution of the businesses in Romania in 2018” study launched by Valoria, 75% of the companies, instead of 84% at the beginning of the year, say that they will have a growing market share this year.

Romania annual loses 6% of the national PIB, over 10 billion euro, just because the deficiency of talents, shows the PwC European Private Business Survey, realized on 2447 entrepreneurship companies from 31 european countries (EU28, Switzerland, Norway and Turkey).

Romania has the potential to become a significant player in freight transport from the region, if the infrastructure of the roads and railways will follow the growing  trend of businesses from this industry, the experts from KeysFin affirm in an analyze for the Union of Shipping Companies in Romania.

The main trends in retail in 2018 are the online sales growth and the significant increase of the number of the commercial projects developed in the secondary and tertiary cities, according CBRE, the world and national leader on real estates consultancy market, that announced the dates about the evolution of the retail market, in the first half of 2018.

In 2018 the salaries in the private environment in Romania slightly increased over the planned levels.


retailArena2018, the omnichannel event dedicated to the retail industry, took place this year on 24th and 25th of October at Sheraton Bucharest.

If last year it started off in Bucharest with the Swiss Chocolate Day, this year, Inter Conecter continued the tradition of the events of presentation and taste of some of the most important Europe brands of Premium chocolate and sweets and organized the Belgian Chocolate Day.

Indagra Food, The International Fair for Food Industry, will take place until 4th of November 2018, at Romexpo, in the new B1 hall, with a total surface of 11.904sqm.

Present at retailArena event, unfolded during the period 24th – 25th of October 2018, George Iordache, sales manager eMAG Marketplace, revealed some of the projects launched or that will be launched by eMAG Marketplace platform.

On 18th of October took place the 6th edition of BEST OF ESOMAR ROMANIA, the only local event dedicated to the research of the market, developed under the phrase „Understanding Digital Consumer”.

Romanian Grocery Retail

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