Romanian Grocery Retail – The most important news from March 2019

Romanian Grocery Retail – For all our readers abroad, these are the most important news from Romanian Grocery Retail Market, in March 2019, provided by, the most read B2B publication in online, in Romania, from retail & FMCG niche.

From 9 to 11th of October 2019, will take place EXPO SHOP 2019, the second edition of the only retail exhibition in Romania dedicated to retail services, a B2B event organised by Euroexpo, in partnership with publication. The event will take place in C1 pavilion from Romexpo, Bucharest.

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From 1st of March 2019, the lowest gross income given by Lidl will have a monthly average of 3.500 lei, meaning 2.180 lei net. Also, the retailer opened a new store in Voluntari and Huedin, reaching 247 units.

Credit foto: Shutterstock

Lidl Romania launched a new employer brand campaign, through which it purposes to highlight the importance and the role of all the employees that make possible that the loved products get on the shelves of the store.

Kaufland extended the assortment of private label in the category of non-food products and launched the two private labels with which it entered the segment of kitchen & home design. The retailer obtained the first place at Best Buy Award in 2019 for the best quality-price report of a store network.

To celebrate one million users of the loyalty card, Kaufland Romania offered to the clients that presented the Kaufland Card on 13th of March a discount of 10% at the shopping basket. The retailer communicated the results of the first year of the NGO financial programs through which 29 organizations could realize projects in 2018 and announced to continue it in 2019.

Jeronimo Martins, the owner of Biedronka discount network, the leader of the retail market in Poland, targets the entrance on the retail market in Romania.

Carrefour Romania opened the first Supeco store in Bucharest and the 14th store in Romania. Starting with March, the retailer launched the biggest integrated program to sustain the romanian farmers who want to get to a business model of BIO/ecologic agricultural type.

Mega Image opened Maison des Chefs, the first own concept restaurant, that brings for the first time in the same space passionate chefs to experiment free, beside new tastes, from selected wines assorted with cheese to fine pastry and specialty coffee. The retailer announced the acquisition of Zanfir network from Vrancea, after the approval from Competition Council.

Selgros Cash & Carry organizes, starting with March, the eleventh edition of the Arena Bucatarilor cooking contest, dedicated to gastronomy professionals in HoReCa industry. For the seventh year in a row, the retailer with Chef Cezar Munteanu launched the program “Health starts in the plate”.

The Romanian Trade Network Association announced the change of management: Aura Rădulescu (Cora România), Alina Vlădoianu Teau (Mega Image), Olguța Bendeac (Decathlon), Valer Hancaș (Kaufland România) and Tiberiu Dănețiu (Auchan Retail România) are the new members of the Boards of Directors of RTNA, voted in the General Assembly of association.

Auchan Retail Romania continued the expansion of the network store MyAuchan in Bucharest and Ilfov, where it prepares to open more stores, two of them being in construction process: MyAuchan Luica and MyAuchan La Strada.

REWE Romania opened a new Penny Market store in Targu Neamt, reaching 237 units in Romania.

At the 2 years anniversary from launching Penny FM, the first live radio for shopping in Romania is now available online, on, both for desktop and for mobile.


This year, Danone celebrates 20 years of activity in Romania and local production in Bucharest’s factory and celebrates 100 years globally of history in yogurt production.

The first range of romanian concentrated soups for cooking, with 100% natural ingredients, is called ZWUP and is already available for commercialization in retail and HORECA.

Born from the well-known areas in the art of preparation of raw and dried meat, Saltempo Delicii din Tradiții products completed, at the final of last year, the portfolio of of the products of Saltempo company, the new products combining both traditional Romanian recipes and European recipes.

Peroni Nastro Azzurro, the number 1 premium italian beer in the world, has refined the visual identity – has introduced a new logo and launched on the Romanian market a new bottle and a new glass, accompanied by a package and a visual identity that include iconic elements of the brand.

Timisoreana, the romanian beer with the longest tradition in Romania, continued the partnership with Romanian Football Federation, as an Official Sponsor of Romanian Cup.

Puratos Romania, the branch of the global leader in production of the ingredients for bakery, confectionery and chocolate industries and the main player in the sector of ingredients for food industry, sustains business growth by investing in extension and technology.

Hochland, the leader on the cheese market in Romania, relaunched the range of matured cheese in Salina Praid under a new visual identity and a new name – Atelier, everything under the creative concept “The taste of good days”.

About how evolved the category “fresh convenience” in Romania in the last years and about the perspectives of the consume, we talked with Nicoleta Scarlat, Sales Manager eisberg Romania, the most important producer of fresh convenience salads in Romania.


The most important factor that determines the online shopping for romanians is free delivery, according to GlobalWebIndex.

Cupio is a romanian brand established in Timisoara, and this year celebrated 7 years dedicated to beauty.

BRINGO, the platform through which the products of the different stores can be ordered directly at home, extended the deliveries in 5 new cities: Timisoara, Targu Jiu, Drobeta-Turnu Severin, Sibiu and Ploiesti, reaching 18 cities where it can deliver.


NETOPIA Payments, the biggest electronic payment processor in Romania, announced the investment in SupplyBlockchain start-up, a SaaS B2B platform that brings transparency in logistics networks using blockchain technology to register exactly the date and location for physical products.

As the retail market developed and were launched in Romania numerous international networks, the fierce competition raised the pressure of small and medium-sized retailers. Many of them found an ally complex processes provided by Magister, the most dynamic integrator of retail solutions.

The In-store marketing trains the consumers senses at shopping points to improve consumers experience.

A new range of Zebra hardware equipment came to respond to market’s needs, Zebra MC3300 mobile terminal, that facilitates the migration to Android operator system distributed in Romania by Smart ID Dynamics, specialized in development and implementation of end to end solutions for automating processes in Retail, Production, Logistics, Distribution and Utilities.

At the beginning of March, after obtaining the approval of the Competition Council, Epta SpA and DAAS INTERNATIONAL GROUP have finalized the the process of acquiring.


According to NIS (National Institute of Statistics), in January 2019, the volume of fiscal value in retail in Romania was raised as gross series with 6.6% and as adjusted series depending of the number of working days and seasonality with 6.1% compared to January 2018.

Through the most important trends that will influence the Romanian behavior in 2019 are counting, the responsibility for the environment, the interest for gambling and the preference for the interaction with brands through technology, according to iSense Modern Consumer Trends Tracker, developed annually by iSense Solutions.

70% of the Romanians consider that entrepreneurship represents the engine of economic growth, according to a study made by iVOX.

In Romania, 46% of the online shopping are made on mobile, according to a study made by after analyzing the online transactions in Romania in 2018.

Over the year 2018, the consumers regained the trust in economy that they had in 2017 and they became reluctant on the back of tensions on the monetary market.

38% of the business leaders in Romania consider that the global economy will slow the growth, according to PwC Global CEO Survey for Romania.


Guinness, the stout beer number 1 in the world, started the party for St. Patrick’s Day in 2019, on the national day of Ireland, celebrated on 6 continents with a Guinness beer pint beside friends.

Being at the 9th edition, ecomTEAM 2019 – Getting things done. The eCommerce way is the most important regional event dedicated to e-commerce market, that took place on 27-28th of March, at Ramada in Brasov.

The specialists in marketing, media and communication have met in Ethics Committee of the Votat Produsul Anului competition, an international competition that awards the innovative products, to validate the categories and products from 2019 edition.

Romanian Grocery Retail

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